Tua Tagovailoa, the 22-year-old footballer, dubbed ‘the most talented quarterback in the NFL draft’, is the star of a new campaign for PepsiCo’s Muscle Milk brand protein drink, created by adam&eveNYC.

Tua Tagovailoa knows a thing or two about building muscle, but he claims there’s an essential one that Muscle Milk can’t help build. The quarterback says this mysterious muscle is one you can’t see in the mirror, yet it pulls you out of bed to get to the gym at five in the morning. This muscle pushes you day in and day out until you reach your breaking point. Tua recognises that Muscle Milk helps to build muscle, but having a heart is what truly builds strength.

Credits
Advertising Agency: adam&eveNYC, USA
Chief Creative Officer: Richard Brim
Executive Creative Director/s: Daniel Bonder, David Brown
Creative Director/s: Jordy Molloy, Toby Kennedy, Hunter Fine, Matthew Jacob McFerrin
Copywriter: Toby Kennedy
Art Director: Jordy Molloy
Agency Producer: Sally Brewin
Agency Associate Producer: Sean Tanner
Managing Director: James Rowe
Planning Director: Alistair Owen
Group Account Director: Krista Tarty
Account Supervisor: Erin Brogan
Account Executive: Monique Bedford
Business Affairs: Nancy Espinal
Head of Design: Mitch Horton
Designer: Kelsey Plantas
Media agency: Starcom
Production company: Park Pictures
Executive Producer: Dinah Rodriguez
Producer: Pete Vitale
Director: AG Rojas
D.O.P: Shawn Peters
Editing Company: Exile
Editor: Katie Turinski
Post Production: The Mill
Post Producer: Bethaney Phillips
2D Artist: Kieran Hanrahan
Colourist: Damien Van Der Cruyssen
Design Animation: Wendy Eduarte
Music Supervisor: Kristoffer Roggemann / Mophonics
Audio Post Production: Aaron Reynolds / Wave Studios
Track Title: BlackBull
Composer: Shea Duncan

Tags:
Digital, Film, Fitness, WorkoutUnited States, Non-Alcoholic Drinks, Muscle Milk, DDB, Sport

The National Football League (NFL) premieres a new multi-platform ad campaign “Get Ready to Celebrate” to kick off the new season on Sunday Night Football’s heated matchup between the New York Giants and the Dallas Cowboys on 9/16.

The campaign, created by Grey New York, hones in on the popularity and creativity of the touchdown celebrations sweeping the league. With the pressure on to shine, players reach out to high-powered celebrity coaches from Hollywood and elsewhere to polish up their end zone prowess.

In Sunday’s debut spot, one unlikely coach, Andy Garcia, the Oscar-nominated actor from “The Godfather Part III,” is enlisted by Toddy Gurley of the Los Angeles Rams. Garcia channels his inner tough guy, complete with mysterious burner phone, and provides unexpected musical advice for the running back’s touchdown performance. (Burner Phone).

In a second spot, J.B. Smoove, the comedian best known for HBO’s “Curb Your Enthusiasm” and “SNL,” teams up with Christian McCaffrey of the Carolina Panthers. In a fast-talking monologue he advises the running back to unleash his best Panther animal magnetism during the touchdown dance. (Catwalk) The commercial airs online and ingame later in the season.

Sam Howard, Director of NFL Advertising, said, “Celebrations have become something our fans look forward to, something new to savor after a score.”

New commercials will feature even more celebrity coaches helping players crack their celebrations as the season unfolds. The integrated campaign, part of a broader League and media effort focusing on the joy of touchdown celebrations, includes online video, social media, public relations and team activations as well as network television.

A teaser ad, already airing, is a light-hearted tribute to players who use their precious free time to up their celebration game (Get Ready To Celebrate). The spot features Jay Ajayi (Philadelphia Eagles), Christian McCaffrey (Carolina Panthers), Todd Gurley (Los Angeles Rams) and DeAndre Hopkins (Houston Texans). Their competitive spirit makes up for what they lack in dance skills.

Last season set the bar high for touchdown celebrations as immortalized by the NFL’s “Dirty Dancing” parody starring Odell Beckham, Jr. and Eli Manning. The commercial, which aired on Super Bowl LII, became one of the big game’s most famous commercials ever (Super Bowl LII Touchdown Celebration)

Credits:
GREY
John Patroulis – Worldwide Chief Creative Officer
Jeff Stamp – Deputy Chief Creative Officer
Mike Cicale – Creative Director
Fanny Josefsson – Senior Copywriter
Ilana Wolstein – Senior Art Director
Raya Rios – Project Manager

Brian Weston – EVP, Global Account Director
Elizabeth Gilchrist – SVP, Account Director
Claire de Lannoy – Account Supervisor
Catherine Sullivan – Account Executive

Tony Lederer – Executive Strategy Director, Content + Activation
Bryce Mathias – Senior Content Architect
Nicolas Pilaprat – Senior Planner

TOWNHOUSE PRODUCTION

James McPherson – Chief Production Officer, NA
Tania Salter – Head of Integrated Production
Alison Horn – VP, Executive Integrated Producer
Elizabeth Auwaerter – Production Coordinator
Diane Wolfe – VP, Executive Business Affairs Manager
Leland Drake – Music Producer

BISCUIT FILMWORKS – PRODUCTION COMPANY

Aaron Stoller – Director
Shawn Lacy – Partner/Managing Director
Holly Vega – Executive Producer
Mala Vasan – Producer
Mercedes Allen-Sarria / Rachel Glaub – Head of Production
Sebastian Pfaffenbichler – Director of Photography
Shepherd Frankel – Production Designer (Getting Ready To Celebrate)
Tim Moen – Production Designer (Burner Phone + Catwalk)

ARCADE EDIT – EDITORIAL COMPANY
Paul Martinez – Editor (Get Ready To Celebrate :60/:30)
Dave Anderson – Editor (Burner Phone :30 + Catwalk :30)
Chris Angel – Cutting Assistant (Get Ready To Celebrate :15s)
Abbey Chaus – Assistant Editor
Ryan Andrus – Assistant Editor
Fanny Cruz – Producer
Denice Hutton – Producer

CO. 3 – TELECINE COMPANY
Tim Masick – Colorist
Kevin Breheny – Executive Producer

This article is about:
Social media marketing, NFL, Grey, Digital Campaign

Shaquem Griffin was born with amniotic band syndrome affecting his left hand, which resulted in it being amputated as a child. Through hard work and dedication, with the love and guidance of his father, he went on to become a college football star and rise to the NFL, along with his twin brother and teammate, both Seattle Seahawks.

The commercial entitled “Your Best Never Comes Easy” traces Shaquem’s life from childhood, how he surmounted all the challenges life brought him, to the NFL. It chronicles the role of his father in his success from backyard football drills to his first shave to the NFL draft. It continues Gillette’s celebration of the bond between all fathers and sons.

The commercial, created by Grey New York, ends with the themelines: Your Best Never Comes Easy. The Best a Man Can Get… Gillette” with Shaquem in his Seahawks uniform ready for the game.

Credits:
Brand: Gillette
Campaign: Nothing Comes Easy
Creative Agency: GREY New York
Worldwide Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
Executive Creative Director: Joe Mongognia
Associate Creative Director: Jon Cochran
Associate Creative Director: Brian Pluta
EVP/ Global Account Director: Brian Weston
VP/ Account Director: Corey Dobbs
Account Executive: Hunter Teare
Senior Strategist: Jhanell Biggs
Project Manager: Joey Scarillo

Production Agency: Townhouse
CPO, Chief Production Officer: James, Mc Pherson
Head of Production: Tania Salter
VP, Executive Integrated Producer: Katy Hill
Integrated Film Producer: Dante Da, Parma
Music Producer: Kurt Steinke
Business Manager: Suzanne Voss

This Article is about:
Shaquem Griffin, Gillette, NFL, Athlete, Sport, Inspiring story, Nothing Comes Easy

The ad aired on 5 September 2018 and involved Colin Kaepernick at its forefront. The internet responded to Colin’s association with the campaign in a divided fashion due to the athlete’s recent stand on racism in the USA. Many people didn’t like the fact that someone who refused to stand up for America’s national anthem was chosen as the face of the Dream Crazy campaign.

However, the controversy surrounding the motivational film does not take away its excellence. The Dream Crazy concept was brought to life by Wieden + Kennedy. It focused on the central message of believing in your dreams no matter how crazy they seem to be. The film urges dreamers not to attach limits to their efforts, and to go all the way in the pursuit of their aspirations.

We feel that the campaign needs to accredited for its core message. Regardless of where one stands as far as Kaepernick’s involvement is concerned, it can’t be denied that Nike has yet again created a top-notch motivational promo.

Don’t ask if your dreams are crazy. Ask if they’re crazy enough. #JustDoIt

It’s only a crazy dream until you do it. #justdoit | Serena Williams

Credits
Brand: Nike
Campaign: Nike Dream Crazy

This Article is about:
Film, United States, Sports, Nike, Wieden + Kennedy, Serena Williams, Colin Kaepernick, NFL