Nigeria – Campaigns of the World

5 best alcohol advertisements

YWwV268TPqrxQUV5 — Sat, 16 Oct 2021 15:32:25 +0000

Best alcohol advertisements

ABInBev: Far Stores

To communicate this year’s ABInBev Ecuador ‘Sales Representatives Recruitment Program’ brand created a campaign using images of actual stores in the country, showing how hard this kind of work is. Still, the sacrifice is worth it because this company is full of opportunities.

Credits
Brand: ABInBev Ecuador
Advertising Agency: Bombai Ecuador

Red Marx: Stronger Than Ideas

RedMarx is a beer inspired by Karl Marx and communism, with the traditional symbol of this political and socioeconomic ideology on its label: sickle and hammer. To prove that the beer has a very strong taste, world leaders known for their fight against communism appear enjoying the drink, proving that its taste is stronger than any ideology.

Credits
Brand: Red Marx
Advertising Agency: Binder, Rio de Janeiro, Brazil

Guinness: Drink Responsibly

Credits
Brand: Guinness
Advertising Agency: BBDO West Africa, Lagos, Nigeria

Karsten Brewery: Windows

For those who always see the glass as half full, staying at home is the best option. Karsten Delivery.

Credits
Brand: Karsten Brewery
Advertising Agency: Woop Comunicação, Jaraguá do Sul, Brazil

Bad Boy: Alcohol and Dictatorship

Right before the President’s elections in Ukraine, Kyiv-based creative agency Banda launched a print campaign for Bad Boy wine and spirit store. Now it is a perfect time for Ukrainians to remember what happens if one does not vote responsibly. If only parents knew what the future brings to their cuties, they would probably switch to winemaking instead of raising a monster.
So here’s to responsible voting and responsible drinking.

Credits
Brand: Bad Boy
Advertising Agency: Banda, Ukraine

Verdant Zeal: Child not sexual object

YWwV268TPqrxQUV5 — Tue, 27 Jul 2021 14:29:25 +0000

Child sexual abuse has become worrisomely prevalent in our society. Just recently, the Federal Government of Nigeria launched the Initiative against the menace. In this light we are sensitising the publics of the effects of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with the child, but instead is taking away the innocence of the child. We want them to understand that such a “play” is not suitable for children.

Child not sexual object – According to the National Population Commission, “One in four girls and one in ten boys are sexually violated before the age 18”.

Credits
Advertising Agency: Verdant Zeal, Lagos, Nigeria
Campaign: Child not sexual object

Pitstop Lagos: Equalize Pay Gap

YWwV268TPqrxQUV5 — Fri, 26 Mar 2021 09:23:55 +0000

In celebration of International Women’s Day, Pitstop Lagos launched a campaign Equalize Pay Gap to equalized women for a weekend by making them pay less for their meals and drinks.

Credits
Brand: Pitstop Lagos
Campaign: Equalize Pay Gap
Advertising Agency: Arden & Newton, Lagos, Nigeria
Creative Director: Perez Tigidam
Copywriter: Lynda Nwaizu
Editor: Tayo Odugbesan

HACEY Health Initiative: The Stopcut Project – An aid for women safety in Nigeria

YWwV268TPqrxQUV5 — Wed, 17 Feb 2021 12:38:59 +0000

FGM or Female genital mutilation is a big problem in Nigeria, especially in Nigeria’s southwestern states, including Ekiti, Osun, and Oyo. Hacey health initiative, with the help of the United Nations trust fund, started The Stopcut Project campaign in the public interest to stop FGM. The launch of this Project also commemorates the International day for zero tolerance on Female genital mutilation. The Project concentrates on Mobilizing and motivating youth to end this heinous practice.

The Idea is to develop local capacities that will eventually end FGM in these states over three years. The stopcut Project will also take the help of important institutions such as ministries, religious organizations, media, etc., to make this a successful movement. HACEY health initiative selected these states based on their high FGM rates.

This Project is Indeed vital because, in a country like Nigeria, where there are many other problems, women’s safety and rights are often sidelined. This initiative will affect the lives of 6000 women across 3 Nigerian states.

Credits
Brand: HACEY Health Initiative
Campaign: The StopCut Project

Volkswagen: Total Mess, There are some places in the world where driving is really complicated

YWwV268TPqrxQUV5 — Tue, 28 May 2019 02:43:08 +0000

There are some places in the world where driving is really complicated. No traffic lights, no signs, no pedestrian crossings, a total mess. Luckily Volkswagen has a different driver assistance feature for these situations, and they show them all in Volkswagen: Total Mess ads.

Volkswagen Argentina wanted to bring forward all the technological features that the brand and its models are offering. But sometimes, most of the times, innovation in features it´s shown individually and in very futuristic and not down to earth way. Argentinian audience needs to be defied and they needed to find a human way of making the target pay attention to us. They did that by showing a situation anyone with a car can be related to. Our thinking was that when you are driving many features are involved that´s why they decided to portrait a chaotic traffic situation where they can show most of the driver’s assistance features.

Credits
Advertised brand: Volkswagen
Advert title(s): Total Mess (Bolivia – India – Nigeria)
Advertising Agency: DDB, Buenos Aires, Argentina
Executive Creative Director: Adrián Piattoni – Facundo Varela
Creative Director: Juan Mesz – Fernando Zagales
Art Director: Matias Irigoytia
Copywriter: Nicolás Cortese

Additional credits:
Retouch: Dante Rodriguez
Head of Production: Norberto Bodello (300 Dpi)
Advertiser Supervisor: Ralph Beckmann (Volkswagen)
Producer: Dante Rodriguez (300 Dpi)
Group Account Director: Pablo Grignani (DDB Argentina)
Account Director: Catalina Aumann (DDB Argentina)
Production Company: 300 Dpi, Buenos Aires

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, DDB Argentina, Volkswagen Total Mess, Buenos Aires, Bolivia, India, Nigeria, Driver Assistance feature

Guinness – Don’t take on more than you can beer

YWwV268TPqrxQUV5 — Thu, 11 Apr 2019 13:16:40 +0000

During the festive period a lot of alcohol is consumed during celebrations, this Guinness Creative Print Ads seeks to encourage people to drink in moderation, using a play on words and familiar imagery.

Credits
Brand: Guinness
Campaign: Don’t take on more than you can beer
Advertising Agency: BBDO West Africa, Lagos, Nigeria
Executive Creative Director: Chuma Obumselu
Creative Director / Photographer: Kunle Akoleowo
Associate Creative Director / Copywriter: Jolomi Awala
Art Directors: Buchi Ugwumbah, Adebiyi Grillo
Traffic Manager: Uchechi Egonu
Account Director: Seun Odia

Tags:
Print, Nigeria, Alcoholic Drinks, Guinness, BBDO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Best alcohol ads, Best alcoholic drinks ads, best beer ads, Best awareness campaigns

Project Alert on Violence Against Women – Break The Cycle

YWwV268TPqrxQUV5 — Thu, 30 Aug 2018 05:57:09 +0000

Children in abusive homes are exposed to a cycle of violence that can change the way the see themselves and the world around them. Let us Break The Cycle, not our children.

Children may look fine on the outside but inside they are in deep pain.
A Public Service Campaign by Project Alert Violence Against Women.

Credits-
Campaign: Break The Cycle
Advertising Agency: Up in the Sky, Lagos, Nigeria
Creative Director / Illustrator: Omaga Idirigbe
Copywriters: Jessica Iwayemi, Oje Ojeaga
Photographer: Lydia Obodoechi
Additional Credits: Bolanle Akintomide, Idiare Atimomo

Mother’s Secret Weapons – Remember the days when every mum had a special weapon?

YWwV268TPqrxQUV5 — Mon, 26 Mar 2018 09:51:35 +0000

Mother’s Day campaign that celebrates mothers and motherhood in a way that resonates with the African audience.

The Idea: “Secret Weapon”
Traditionally, African mothers play a key disciplinarian role in the family. It’s a role that they sometimes played with firm hands and, where stern looks and raised voices fail to deliver results, it wasn’t uncommon for harder measures to be employed.

They decided to whip up nostalgic emotions and trigger conversations around this role – especially as many grownups in African communities look back fondly on these corrective episodes with loving mothers. Each ad humorously profiles the common tools used during a mother and child squabble, and use them to remind ourselves about the love that came in form of discipline.

“Here’s to the mothers who made us – and the tough love that forged us.”

What was your mum’s?
Happy Mother’s Day

Credits
Advertising Agency: SO&U, Lagos, Nigeria
Executive Creative Director: Anthony Ekun
Creative Director: Chris Ogunlowo
Art Director: Abraham Cole
Copywriter: Adebayo Arisilejoye

This Article is related to:
Print, Nigeria, SO&U, Mother’s Day Campaign, Nostalgia, Africa, Print Campaign, Print Advert, Creative, Idea