We Play Real | Nike inspiring film to celebrate Black Women in sports

COTW — Sun, 21 Nov 2021 06:54:28 +0000

Help level the playing field for Black Women. We Play Real by Nike

Black Women are rarely recognized for the hard work they put in. It’s not just magic; they are the real thing.

Nike inspires and enables consumers to join them in action through a new film, ‘We Play Real’; a social campaign elevating Black women’s voices; and a pitch campaign with community partner Black Girl Ventures. Key athletes in the film include Serena Williams, Naomi Osaka, Sydney Leroux, and many more.

Throughout 2021, Nike will continue to deliver inspiring, empowering, and motivating stories, content, and experiences that demonstrate how the power of sport can help move the world forward.

Credits
Client: Nike
Campaign: We Play Real
Agency: Wieden+Kennedy
Formats: Trueview Ads.| Digital Film
Tags: Craft, Diversity, Film, Impactful, Storytelling, #WePlayReal
Countries: USA

Nike: Your limits are only defined by you #UnlimitedCourage

COTW — Mon, 15 Aug 2016 04:08:08 +0000

Your limits are only defined by you.
Chris Mosier, the first transgender athlete to make a U.S. national team, is the star of Nike’s latest spot that extends the new “Unlimited” tag line, via Widen + Kennedy Portland.

Credits
Client: Nike
Project Name: Unlimited Stories (Unlimited Courage)
Format + Titles: Unlimited Courage
Agency: W+K PORTLAND
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Copywriter: Adam Tetreault
Art Director: Sara Phillips
Global Executive Producer: Matt Hunnicutt
Senior Agency Producer: Ross Plummer
Agency Producer: Mauricio Granado
Art Production: Amy Berriochoa, Jennifer Spillers
Project Management: Christina Kim
Studio Design Manager: Alicia Kuna
Studio Designer: Rehanah Spence, Edgar Morales
Retoucher: Amy Corcoran, Kyle Pero, Saskia Thomson, Greg Radich
Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Business Affairs: Amber Lavender
Broadcast Traffic: Stefanie Goodell, Andrea Sierra

Production
Production Company: PRETTYBIRD
Director: Max Malkin
Executive Producer: Ali Brown, Suzanne Hargrove
Head of Production: Tracy Hauser
Line Producer: Matt Wersinger
Director of Photography: Max Malkin
Production Designer: Rob Pearson

Editorial
Editorial Company: Rock Paper Scissors
Editor: Damion Clayton
Assistant Editor: Mike Spagnolli
Post Producer: Dina Ciccotello
Executive Post Producer: Helena Lee
VFX
VFX Company: Mill LA
Creative Director: Phil Crowe / John Leonti
2D Lead Artist: James Allen
2D Artists: John Shirley, Brad Scott, Alex Candish,
3D Artists: Andy Wheater, Jie Zhou, Michael Lori
VFX Producer: Anastasia von Rahl,
VFX Coordinator: Rustie Burris
VFX Executive Producer: Enca Kaul

Color
Company: Mill LA
Colorist: Adam Scott
Producer: Diane Valera
Executive Producer: Thatcher Peterson

Licensed Music
Musical Artist: Sandy Nelson
Track Name: Drums Are My Beat

Sound Design
Sound Design Company: Barking Owl Sound
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Producer: Ashley Benton

Mix
Music/Sound/Mix: Company Lime
Audio Mixer: Loren Silber
Audio Assistant: Mark Nieto
Executive Producer: Susie Boyajan

nike campaign – Campaigns of the World

We Play Real | Nike inspiring film to celebrate Black Women in sports

Help level the playing field for Black Women. We Play Real by Nike

Nike: Your limits are only defined by you #UnlimitedCourage