Credits
Brand: Nissan
Campaign: A safety Driven Lifestyle
Advertising Agency: AB\TBWA, Cairo, Egypt
Creative Director: Hany Atef Samwel
Art Director: Hany Atef
Copywriter: Ziad waleed, Ziad Osama
Account Director: Yasmin Rasekh, Fady el Safty
Account Manager: Donia Yousef

This campaign is about:
Print Advertising, Public interest, COVID, Pandemic, Corona virus, Print Ad

At Nissan Middle East, it has always been of utmost importance to develop mobility technology that allows people to drive safer and smarter, encouraging everyone to take the wheel and enjoy an innovative and unparalleled driving experience. But today, with the COVID-19 pandemic taking the world by storm and completely changing our global environment, the brand has decided it is more important for drivers to stay home and be safe.

Shot with a drone “Ode to Empty Roads” depicts beautiful scenes of empty streets, conveying a message of solidarity and support and encouraging drivers to stay home, stay safe and leave the roads empty.

Credits
Advertising Agency: TBWA\RAAD Dubai, UAE

This campaign is about:
United Arab Emirates, Automotive

The tribute by Nissan aims to empower women and their family members who came with a clear message – ‘When the time comes, the decision to drive, will be entirely yours.’

Credits-
Client: Nissan
Campaign: #SheDrives
Agency: TBWA/RAAD – Dubai
Production House: Made in Saudi

This Campaign is related to:
Saudi Arabia, Nissan, #SheDrives, TBWA, Women Driving, Automobile, Inspirational Video, Stereotype

London, India December 22, 2016: Award-winning global agency, Gutenberg, today announces that Neil Ashurst has joined the company as director and country head for UK.

This follows the company’s recent rebrand which formalises their offering as an integrated communications firm providing digital, content, social, video and public relations services.

Neil has over 15 years of experience in the communications industry, working closely with content and marketing teams both in-house and cross-agencies to deliver campaigns that focus on business impact.

“It’s great to have Neil on-board. His knowledge of the UK market coupled with his passion for communications will allow Gutenberg clients to have a great ally in creating and implementing impactful digital, PR and communications campaigns. Neil’s insights on the changing nature of customer journey for brands reflect his focus on ensuring business impact for our clients. Neil will lead our growth and expansion plans for the UK and Europe from our office in London. Additionally, he will integrate with our US and India teams on global multi-geography clients,” said Harjiv Singh, Founder & CEO, Gutenberg.

Prior to joining Gutenberg, Neil has worked at Performance Communications, working on the Nissan Europe account. He has also worked at well-known UK agencies Frank, Brands2Life and 3Monkeys Zeno on brands such as Microsoft and 3 Mobile. Additionally, he was the head of UK communications for retailer – Game, working closely with Xbox, Activision and EA on the retail launches of their biggest titles.

“I am excited to join Gutenberg at this pivotal moment for the company. Our experience as story-tellers as well as our growing capabilities across all channels means that we have a fantastic opportunity and offering here in the UK as the industry continues to evolve,” said Neil Ashurst, Director, Gutenberg.

Globally, Gutenberg services industries such as technology, retail, financial services, real estate, healthcare, education, aviation, defence, hospitality, infrastructure and not-for-profit causes.

About Gutenberg

Gutenberg is a digital integrated marketing communications firm headquartered in New York, with 8 offices in the US, UK & India. Gutenberg’s team of 80 storytellers includes digital ninjas, authors, editors, playwrights, filmmakers, brand wizards, PR mandarins, SEO buffs, programming geeks, and sociologists.

Nissan UK’s sponsorship of Team GB and ParalympicsGB athletes at the 2016 Rio Olympics is being promoted with “Do it for us”, a series of pranks played at the Rio 2016 athlete briefing. Two teaser films, intentionally corporate in their look and feel, were launched in the lead up to the campaign. Sir Chris Hoy suggested presenting Nissan’s version of Mo Farah’s “Mobot” pose, while Baroness Tanni Grey-Thompson suggested the silent move during interviews demonstrated the quietness of the Nissan Leaf. Hidden cameras caught the reactions of athletes as two brand managers (actors) asked them to put a range of silly symbolic actions into their performance, including steering into position, installing branded airbags in a boat. The wider #DoItForUs campaign is designed to give behind-the-scenes and unexpected access to the Team GB athletes through the games. The main Nissan Olympics Pranks TV commercial is supported by Facebook, Twitter and YouTube activity throughout the games.

#DoItForUs: Get behind Team GB and ParalympicsGB

Sir Chris Hoy’s message to Rio2016 athletes

Baroness Tanni Grey-Thompson’s message to Rio2016 athletes

Campaign developed at Red Bee Creative by Hannah Ford and Jim de Zoete and director Olly Parsons.

Source: theinspirationroom