Zivame Saree Shapewear is a new-age string less petticoat that works as an underskirt and Shapewear. Unlike the messy, old-school petticoat, it is seamless, shapes and sculpts the tummy, thighs and the rear and gives the perfect mermaid silhouette under any saree.

Speaking about the campaign, Ms Khatija Lokhandwala, Head Marketing, Zivame, said, “This is Zivame’s second film in our exclusively created stand-up series for intimate wear. The fun and humorous route enables us to connect better with our audience and enables us to highlight serious issues in a manner which is more relatable and engaging.”