Non Violence – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 15 Oct 2016 15:25:19 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Non Violence – Campaigns of the World https://campaignsoftheworld.com 32 32 Violence ends when Education begins. https://campaignsoftheworld.com/ooh-campaigns/violence-ends-when-education-begins/ https://campaignsoftheworld.com/ooh-campaigns/violence-ends-when-education-begins/#respond Thu, 28 May 2015 13:39:30 +0000 https://campaignsoftheworld.com/?p=2173 The Non Violence Project is a non-profit NGO that fights violence through education. To communicate their mission statement McCann used a conventional medium in an unconventional way.

Violence ends when Education begins.

Non-Violence-Bus_cotw

Inmates and children together in the same bus traveling around Mexico City with the Message: Violence ends when education begins. An action that generated interest, curiosity and much personal reflection.

Credits:

Client: Non Violence Project
Advertising Agency: McCann, Mexico City, Mexico
Creative Directors: Javi Carro, Breno Cota, Pablo Motta, Gonzalo Quinteros
Art Director: Pablo Motta
Copywriter: Gonzalo Quinteros
Director: David Ruiz
Production Company: Unidad 59
Producer: Emmanuel Aguilar
Account supervisor: Christian del Rio
Account director: Veronica Perez
Released: February 2014

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