#TheRealKashmir FC supported by adidas
You think you’ve heard a lot about Kashmir. It is time you see #TheRealKashmir.

Fearless Kota – Bottle of Love
Bottle of love by Horlicks India | A special kind of nourishment shipped in Horlicks bottles. #FearLessKota. Read More

Jersey Knows No Gender
Virat Kohli Starts #JerseyKnowsNoGender Movement As India Reach Semis Of ICC Women’s T20.

We’re on our way to the semi-finals.. and it’s time to back Team India to bring home the World Cup! #JerseyKnowsNoGender????
I nominate @RishabPant777, @NSaina, @chetrisunil11 and all of you to join in. Wear your jerseys and strike the pose to cheer them on! ????@Uber_India #WT20 pic.twitter.com/cVFhOYjXfX

— Virat Kohli (@imVkohli) November 15, 2018

URI – The Surgical Strike | Mission Torrents

Let’s help Delhi #LowerTheWindow
Our actions today will determine how Delhi breathes tomorrow. Small, everyday acts, like taking the metro and ride-sharing, goes a long way in Delhi’s journey towards cleaner air. Let’s come together and help lower Delhi’s pollution. Let’s come together and help Delhi, Lower The Window.

P&G Shiksha – Choose For Change
P&G Shiksha believes that every person has the power to make a big impact and change lives. Just by their simple everyday choices. #ChooseForChange

Maruti Suzuki India – Sound of NEXA Blue
At NEXA, they strive to come up with new and innovative ways to express themselves and sweep you off your feet. In their search to find the most innovative way to express NEXA Blue, they created the sound of NEXA Blue.

Horlicks Fearless Songs
Let’s make learning fun with Horlicks Fearless songs. Because when music is on. Exam prep is full-on. #FearlessExams

Mind your language by Racold
“WATConsult’s ecomm vertical, understood that during the winters, the demand for water heaters is high across the central, northern and certain parts of the south in India. These observations lead the team us to find a unique insight; that people, especially in Tier 2 & 3 towns, talk in a local dialect and their literal pronunciations of English words sound a bit different. Thus, we figured that they type as they speak, which results in misspellings while searching for the required products.
We leveraged the same and used Amazon search ads in accordance with the vernacular vocabulary of the consumers where the demand for the product was high, resulting in whooping sales.”

Ola – #MyIndependenceDay
This Beautiful Video Asks, “When Was Your Independence Day?”. People Respond With Heartwarming Stories

Creative ABBY Awards 2019 Winners full list:

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Tags:
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The collected funds will be used to identify promising talent from India’s heartlands, and mould them into champion sportspeople through state-of-the-art infrastructure, professional training from international coaches, complemented by extensive sports science facilities and a structured academic program. These future sporting stars will also benefit from support and guidance from Indian sporting legends such as Sourav Ganguly, Mahesh Bhupathi, Abhinav Bindra and Yogeshwar Dutt, amongst others.

Ola has partnered with JSW Sports’ Institute in Bellary, Karnataka to play an active role in the training and coaching of young athletes at the facility. Ola and JSW sports share a common vision to identify and nurture the latent sporting talent in grassroots India. By combining the widespread reach of Ola’s platform and JSW Sports’ expertise in developing sporting talent over the years, #RoadToGold is poised to catapult India’s medal-winning performances and increase the nation’s image as a champion performer. The campaign will also be bolstered by an awareness drive spearheaded by superstar Akshay Kumar, and the cast of the movie ‘Gold’.

• Partners with JSW Sports’ High Performance Training Centre to identify and support promising sporting talent from India’s heartland
• Ola customers have the option to donate INR 1 per ride towards the crowdfund to train and coach shortlisted talent to represent India at world sporting events
• Gains support from superstar Akshay Kumar, the star cast of upcoming movie ‘Gold’, and sporting legends Sourav Ganguly, Abhinav Bindra and Mahesh Bhupathi

Speaking on this initiative, Pallav Singh, Senior Vice President, Ola said “We are proud to introduce #RoadToGold, a nationwide initiative towards supporting exceptional sporting talent in the country. The right encouragement complements sports professionals’ immense talent to win accolades at a global stage and together with a small contribution of INR 1, we can strengthen India’s chances of winning Gold medals globally.” He further added “We are glad to partner with JSW Sports and Excel entertainment who have been staunch supporters of sports in India through infrastructure and entertainment. Together, we share the dream to identify high calibre talent and turn them into medal winning performers.”

Commenting on this initiative Mustafa Ghouse, CEO, JSW Sports, said “At JSW Sports, we have supported talented Indian sportspersons over the past few years and have seen the kind of impact that proper training and facilities can have on performances. Through our institute, we are attempting to take this initiative even wider by providing young talent across India access to world class infrastructure and sports science to help them realise their potential. We are proud to partner with a company like Ola to foster sporting talent and spearhead a generation of exceptional sportspersons.”

Speaking on this occasion Ritesh Sidhwani, Producer, Excel Entertainment said “The initiative to enable India’s gold medal dream worked seamlessly with our film’s message of Free India’s first Olympic Gold. It’s great to see all of us coming together to sow the seed for India’s glorious future in sports.”

Here’s how customers can start contributing: #RoadToGold

Step 1: Once a ride is booked, customers will be able to see an option to contribute INR 1 on the ride booking screen.

Step 2: Upon clicking ‘see how,’ customers will be able to see detailed information about JSW Sports and how their contributions will be used.

Step 3: The button at the bottom of the screen that says ‘Donate INR 1 on every ride’ enables the contributions.

Step 4: Once accepted, customers will see their contribution towards the foundation in the ride details screen for every ride. Customers can choose to opt in and out at any point of time.

Step 5: Alternatively, customers can activate contributions from the ‘Donations’ section, under Profiles in the global menu.

This initiative is in continuation to the company’s commitment to be a socially responsible brand. The ‘My Ride. My Cause’ initiative taken up recently along with Tata Trusts to improve cancer care in the country saw great response from people across cities. Customers will be able to track the total amount of contributions made at any time and can also claim tax exemption with an 80G certificate for the contributions made (available from January 2019).

About Ola:
Founded in 2011 by Bhavish Aggarwal and Ankit Bhati, Ola is one of the world’s largest ride-sharing companies. Ola integrates city transportation for customers and driver-partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment. Ola is focused on leveraging the best of technology and building innovative solutions ground-up, that are relevant at global scale. Notably, in 2016, Ola Play the world’s first connected car platform for ride-sharing was launched, transforming commuting experiences and setting the tone for global innovation in this space. Using the Ola mobile app, users across 110+ cities, can connect with over 1,000,000 driver-partners across cabs, auto-rickshaws, and taxis. Driven by a hyperlocal approach, Ola is committed to its mission of building mobility for a billion people.

Key highlights of the ad campaign:
• The ad campaign is a satire about something that happens every day on the streets of India.
• The aim of the advertisement is to make people more sensitive to the harsh reality that is a result of mere carelessness.
• The initiative taken by Ola is commendable because it tries to touch the hearts of people in a very moving way.
• By showing a satirical happy “ending”, it speaks volumes about the pain that one can have upon losing a loved one.
• With great subtlety, it highlights the fact that, this is just an advertisement and in real life, such miracles don’t happen.

According to the statistics, thousands of people in India have to give up their lives only because their ambulance doesn’t reach the hospital on time.

It is a great initiative by Ola to spread awareness about this cause and is a clear example of creative advertising and design by Indian advertising services.

Credits:
Campaign: Ola Give Way Give Life
Agency: Happy mcgarrybowen
Chief Executive Officer: Kartik Iyer
Managing Director: Praveen Das
Chief Operating Officer: Siddhartha Roy
Senior Creative Director: Naren Kaushik
Associate Creative Director: Varun Khullar
Art Director: Viraj Nandivadekar
Director – Strategic Planning: Ravi Bhat
Digital Content Planner: Ashwin Dravid
Client Services Director: Ameya Lokhande
Group Account Manager: P N Keshav
Account Executive: Ankita Baishya

Production House
Production House: Earlyman Film
Director: Bhavesh Karkera
Executive Producer: Anand Menon
Producer: Amarjeet Phukan
Associate Producer: Alok Potnis

Credits:
Ola: Eliminating stains
Advertising Agency: WAWA, La Paz, Bolivia
Creative Director / Art Director / Copywriter: Pablo Calderón
Photographers: Pablo Calderón, Jessica Caussin