There are many companies using the latest technology news and trends to design brilliant interactive marketing campaigns. Also, Interactive Marketing is a nice way to catch people’s attention without boring them or causing intrusion. Consumers of today are smartest than ever. They want advertising to be fun, like an activity that would give them a good break from their daily chores. And interactive marketing is a good way to have customers embrace a positive mindset and mood. How do you do it? By doing something unique and creative and out-of-the-box that they can’t get enough of. It has high potential to actually make customers buy your product by luring them to participate in your interactive marketing campaign. Having said that, humour and delight are the two most important features of a good interactive marketing campaign.

It’s because humour causes people to turn their mood. It can turn your frown into a smile. It affects you positively and makes you forget your woes and enjoy the moment. Delight gives people a reason to share the new knowledge (through the interactive marketing campaign) or experience acquired with their friends on social media or through a quick chat. It adds flavour to daily conversations of people, thus making them laugh more. And it can get viral! It’s something that a brand loves when its campaign gets humongous attention on social media platforms and stirs conversation all around.

Now, let’s have a look at 10 brilliant interactive marketing campaigns to get you inspired!

Zappos – Pay With A Cupcake

#PayWithACupcake was a simple, low-budget stunt done in Austin, Texas with the goal to heap as much attention as possible onto the Zappos.com brand by bringing to life their commitment to always delivering happiness.

“We heard that Google was going to be taking over a food truck in Austin, Texas to promote their new photo app
by giving out free cupcakes to people who used their hashtag #PayWithAPhoto, and we decided to upstaged their event. We immediately flew to Texas, put a #PayWithACupcake box right next to their truck, and in exchange for those Google cupcakes, we gave people exciting items from Zappos.com”

SNCF – Europe. It’s Just Next Door”

Polar Cell Phone Nullifier

There’s nothing more annoying than going to a bar with your friends and watching as they can’t take their eyes off their smartphones. This is why Polar beer, a beverage best enjoyed ice-cold and only sold exclusively in a single Brazilian state, created the definitive solution to this worldwide problem. The Polar Cell Phone Nullifier. A cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5-meter radius.

When people ordered a bottle of Polar, the waiter would bring it inside the Nullifier and explain the idea. That way, everybody at the table was directly impacted in a fun and surprising way. And once again, they would be able to interact more with their friends and less with gadgets.

Always #LikeAGirl

Join Always in our epic battle to keep girls’ confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing!

Google – Year In Search 2017

In 2017, the world asked, “how.” Questions like how to join the military, how to run for office, how to make a protest sign, how to be a good parent, and how to be a firefighter were asked more than ever before. Explore the moments that shaped the year at http://google.com/2017 #YearInSearch

Old Spice – The Man Your Man Could Smell Like

“We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.”

P&G – Thank You, Mom

P&G “Thank you Mom” campaign features supportive mothers helping their children persevere through difficult circumstances on their way to becoming successful Olympic athletes. “It takes someone strong to make someone strong. Thank you, Mom.”

Burger King explain net neutrality with the Whopper

How would you explain the repeal of Net Neutrality? We did it with the Whopper. Watch the video below: pic.twitter.com/9EWjtbenv8

— Burger King (@BurgerKing) January 24, 2018

Coca-Cola – A Coke is a Coke | #TogetherIsBeautiful

A Coke tastes the same no matter who you are, what you look like, what you believe, or who you love. And more than ever, we believe that together is beautiful.

McDonald’s – First Drive

The moment you realize your kids are growing up can be a difficult one for most parents to accept. In our latest spot for the new Donut Sticks from McCafé, we see how the goodness of a sweet gesture can make this struggle a little more bearable.

Tags:
Zappos, Pay With A Cupcake, Google, Ambient advertisement, TBWA, France, SNCF, Transport, Cannes Lions winner, Brewing company, Polar Cell Phone Nullifier, Paim Comunicação, Porto Alegre, Brazil, Ambient Advert, Alcoholic Drinks, Polar Beer, Wieden + Kennedy, Portland, Old Spice, Google Year In Search 2017, Always Like A Girl, Procter & Gamble, P&G, Rio 2016 Olympics, Net Neutrality, Burger King, McDonald’s, McDonald’s First Drive, Best Digital Campaigns

The idea developed by their agency Wieden+Kennedy is a part of more holistic campaign and this was just one leg of it. The idea behind this gimmick was that people not only experience how well Red Original Old Spice smells on the blazer but that when a person ventures out or wears the blazer, it gets others to try out the product as well.

What’s more is that the blazer is disposable and if someone wants, reusable as well. Kudos to the brand, their agency and to GQ as well for coming up with an idea so crazy it has us rushing to our nearest magazine stands!

Credits
Client: Old Spice
Agency: Wieden+Kennedy
Creative Director: Ashley Davis-Marshall, Matt Sorrell
Copywriter: Andy Laugenour
Art Director: Robbie Rane
Media: Cherish Lee, Melissa Meier
Account: Ghada Soufan, Katie Schaller
Fabrication: Ellen Osborn
Studio: Ken Berg, Patrick Cahalan

This Ad is related to:
Old Spice, Wieden+Kennedy, Scented Paper Blazer, Creative Print Ads, Innovation, GQ Magazine, Latest technology, Advertising agency, Marketing strategy, Print advertising, Creativity