Irwin Preet Singh Anand, COO and marketing head, OLX India, said “The campaign is built on the back of emerging consumer insights derived from understanding a generation that believes in #YOLO (you only live once) and has #FOMO (fear of missing out). These trends indicate that young Indians have unquenchable aspirations and a continuous desire for new experiences. The campaign aims to highlight the brand as a preferred partner in the hustle and bustle of chasing life’s endless aspirations.”

Campaign Credits:
OLX:
Irwin Preet Singh Anand, COO and Marketing Head, OLX India
Abhishek Upadhyay, Brand Head, OLX India
Nisheeth Srivastava, Creative Lead, OLX India

Agency Name: Enormous Brands
Creative Team: Ashish Khazanchi, Abhishek Chaswal, Khurram Haque, Umesh Grover and Sayak Basu
Director: Hemant Bhandari
Production House: Chrome Productions

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