With record-breaking heatwaves, wildfires, and extreme weather events becoming the norm, WWF is urging global leaders to match the determination of Olympic athletes in tackling the climate crisis. The campaign, launched on the eve of the Paris Olympics, leverages the global spotlight on sports to highlight the urgent need for climate action.

A powerful video, featuring gripping sports commentary juxtaposed with alarming climate data, will air on French TV just before the highly anticipated men’s 100-meter final. The campaign will also be visible across Paris and in WWF offices worldwide, seizing opportunities during the Games to share national climate records.

“The Climate Games is not just a campaign; it’s a call to action,” says Manuel Pulgar-Vidal, WWF Global Climate and Energy Lead. “We have the solutions to combat climate change, but we need the same level of determination and urgency seen in the world of sports to implement them.”

WWF emphasizes the need for accelerated action in renewable energy, energy efficiency, industry decarbonization, nature conservation, and climate finance for developing countries. With COP30 in Brazil looming, the organization calls on governments to commit to ambitious climate plans and deliver a “gold medal effort” for our planet.

As the world cheers on athletes breaking new records, let us not forget the climate records we desperately need to prevent. The Climate Games campaign serves as a powerful reminder that the time for action is now.

Credits
Mathias Sandvik – Art Director, TRY
Hallvard Vaaland – Copywriter, TRY
Trine Olsen – Project Manager, TRY
Arne Eggen – Account Manager, TRY
Bendik Ramm – Designer, TRY
Sindre Annweiler – Designer, TRY
Grace Chavez Heide – Project Manager, TRY
Mats Mæland – Designer, TRY
Kavar Singh – Director, Aparent
Lasse Nyhaugen – Producer, Aparent
Henrik Pedersen – Editor, Aparent
Mandy Jean Woods – Global Communicator, WWF International

Additional Credits
Eirik Sørensen – Art Director, TRY
Caroline Riis – Copywriter, TRY
Egil Pay – Creative Director, TRY
Lars Joachim Grimstad – Creative Director, TRY
Preben Moan – Art Director, TRY
Camilla Bjørnhaug – Copywriter, TRY
Jonas Gønnern – Copywriter, TRY
Lars-Kristian Harveg – Art Director, TRY
Kenneth Lamond – Copywriter, TRY
Even Moseng – Art Director, TRY
Sebastian Rasch – Art Director, TRY

This campaign is about:
WWF Climate Games, Climate Change, Olympics, Climate Crisis Olympics, Paris Olympics, climate change solutions, global warming awareness, Nature conservation campaign, Olympic Games Paris 2024

Image Source: Getty Images

Alibaba has today become one of the most known names in the e-commerce and retailing market. If you run a small business and you have not heard of Alibaba.com yet, now might be a good time to get yourself acquainted with them. The company has emerged as a unique combination of eBay, Amazon, and PayPal, allowing global customers to shop online at one of their two powerful websites.

Their campaign titled ‘The Greatness of Small’ talks about how the company is not your average e-retailer but about how it is changing the dynamics by uplifting and giving a platform to various small businesses. From there, it expands the horizon to include how one person can impact lives, how one country can achieve greatness and how one dream can affect billions. With a strong voiceover, it narrates the story to show sports as a medium of its involvement with ‘small’ businesses by taking insights from ice hockey, boxers and even marathon runners.

Alibaba Olympic Ad: To the Greatness of Small

Alibaba Olympic Ad: Kenya Ice Hockey Team Dreams Big

Alibaba Olympic Ad: The Rower

This Olympic campaign marks the beginning of corporate ads released by Alibaba outside China. The ads curated by BBDO China will air in select countries including the US, the UK and Japan and will be seen on all major digital platforms namely YouTube, Facebook, Instagram, Twitter and LinkedIn. Chief Marketing Officer Chris Tung confirmed in an interview that it is the first time that Alibaba has launched a global branding campaign which isn’t focused on a single business unit but rather is a representation of the parent company as a whole.

At the first glance, the ad resembles a Nike spot with strong narration and powerful sports visuals. But slowly it fits into a unique mould and you realize they are beautifully explaining the company’s objective of pushing small and medium-sized businesses. The script is easy to relate to and the background score is victorious and enthralling. In all, the spot does justice to the campaign and leaves you feeling good about the work Alibaba is doing all over the world.

This Ad Campaign is related to:
Alibaba, BBDO, digital, Sports, Olympics, The Greatness of Small, Olympic Games, small businesses, Chris Tung, Digital film, China, Advertising Agency, brand campaign, Olympic Winter Games Pyeongchang 2018, Alibaba Group

Nissan UK’s sponsorship of Team GB and ParalympicsGB athletes at the 2016 Rio Olympics is being promoted with “Do it for us”, a series of pranks played at the Rio 2016 athlete briefing. Two teaser films, intentionally corporate in their look and feel, were launched in the lead up to the campaign. Sir Chris Hoy suggested presenting Nissan’s version of Mo Farah’s “Mobot” pose, while Baroness Tanni Grey-Thompson suggested the silent move during interviews demonstrated the quietness of the Nissan Leaf. Hidden cameras caught the reactions of athletes as two brand managers (actors) asked them to put a range of silly symbolic actions into their performance, including steering into position, installing branded airbags in a boat. The wider #DoItForUs campaign is designed to give behind-the-scenes and unexpected access to the Team GB athletes through the games. The main Nissan Olympics Pranks TV commercial is supported by Facebook, Twitter and YouTube activity throughout the games.

#DoItForUs: Get behind Team GB and ParalympicsGB

Sir Chris Hoy’s message to Rio2016 athletes

Baroness Tanni Grey-Thompson’s message to Rio2016 athletes

Campaign developed at Red Bee Creative by Hannah Ford and Jim de Zoete and director Olly Parsons.

Source: theinspirationroom

The Adani Initiative

“Sport has the power to build a better and a stronger nation. Through our humble initiative #GarvHai , we’re privileged to support some of the best sporting talent in the country. Talented athletes were chosen from all parts of India and assisted to qualify for the Games much before the Olympics qualifiers began. These men and women have fought the odds and made great sacrifices, all for one vision – to bring glory to India. We need you to stand up and say ‘Garv Hai’!
Join us, and together, let’s make history.”

Website: Garv Hai

Let’s come together and give a #BillionCheers for a true champion – Yogeshwar Dutt – as he hopes to recreate history at Rio 2016. Kyunki Olympics se bada kuch nahi.

Indian men’s hockey team- Eyes on the prize!

With 11 Olympic medals to their credit, the Indian men’s hockey team are eyeing for medal number 12 at Rio 2016. It’s time to give them a #BillionCheers!

Deepika Kumari – Where there’s a will, there’s an aim

One of India’s best archers, Deepika Kumari never loses sight of the target. Her unbending, iron will has propelled her to heights never seen before. Now, she’s eyeing the ultimate prize. A #BillionCheers to a lady who doesn’t know how to give up.

Dipa Karmakar – Taking flight

India’s first female gymnast at the Olympic Games, Dipa Karmakar is paving the way for greatness and setting an example for the rest of the country to follow. Let’s give her a #BillionCheers!

Source: Start Sports

“Katie has battled heart surgery, competed in the Special Olympics, and shines as a Best Buddies International spokeswoman. She’s also a daughter, a sister and a friend who has broken down barriers, busted stereotypes and stigmas and won over countless hearts, including ours. She is our sole inspiration for Beauty & Pin-Ups’ newest product, Fearless Hair Rescue Masque.”

It's been an exhilarating weekend for our @bestbuddies ambassador Katie Meade. Read how she is breaking boundaries for people with intellectual disabilities across the globe. She's also breaking the internet… ???? Tap the link in our profile to read her fearless story in @cosmopolitan! #bestbuddies #beautyandpinups #hellofearless

A photo posted by Beautyandpinups (@beautyandpinups) on Apr 2, 2016 at 3:44pm PDT

“She’s the type of inspiration the beauty world has been missing.” Thank you, @People, for showing the world just how fearless our @bestbuddies ambassador Katie Meade truly is. #beautyandpinups #bestbuddies #PeopleMagazine #HelloFearless

A photo posted by Beautyandpinups (@beautyandpinups) on Apr 1, 2016 at 4:58pm PDT

It's no coincidence that we unveiled our latest product during Best Buddies Month. When you purchase Fearless, or any Beauty & Pin-Ups product, a portion of the proceeds goes right to @bestbuddies, which is committed to enhancing the lives of people with intellectual and developmental disabilities worldwide. And when you meet Katie, you'll understand why we created this product to honor her. Friendship is beautiful, and Katie is exceptionally fearless. Tap the link in our profile to SHOP FEARLESS NOW. #FriendshipIsBeautiful #BestBuddiesMonth #LoveItLiveItOwnIt #HelloFearless

A photo posted by Beautyandpinups (@beautyandpinups) on Mar 30, 2016 at 3:43pm PDT

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