#Onboard – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Mon, 29 Jun 2015 06:36:43 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png #Onboard – Campaigns of the World https://campaignsoftheworld.com 32 32 THE OWNBOARD MAGAZINE – TAM Airlines. https://campaignsoftheworld.com/ooh-campaigns/the-ownboard-magazine-tam-airlines/ https://campaignsoftheworld.com/ooh-campaigns/the-ownboard-magazine-tam-airlines/#respond Mon, 29 Jun 2015 06:21:53 +0000 https://campaignsoftheworld.com/?p=2458 THE OWNBOARD MAGAZINE – TAM Airlines.
Onboard (inflight) magazines are boring, that’s universally acknowledged. And most people don’t really read them.

TAM Airlines decided to change this behavior by creating The OwnBoard Magazine.
Thanks to a Facebook Connect during the purchase process, such information as likes, preferences, interests, and social activity was turned into customized content to make this magazine different from passenger to passenger.

Each copy is unique, from the cover to the last page. As a result, 100% of passengers decided to take the magazine with them after the flight and the average reading time during the flight increased by 1,200%.

Credits:
Fabio Teodori, FCB MILAN, Executive Creative Director
Gianluca Belmonte, FCB MILAN, Associate Creative Director / Copywriter
Michele Costante, FCB MILAN, Art Director
Agnese Salvatore, FCB MILAN, Account Manager
Cristina Nardi, FCB MILAN, AV Production Manager
Nicoletta Prada, FCB MILAN, Print Production Manager
Simone Simola, FCB MILAN, Digital Production Manager
Camillo La Rovere, FCB MILAN, Digital Senior Developer
Luca Paulotto, FCB MILAN, Digital Senior Developer
—————-
Paolo Gatti, H-Film, Executive Producer
Caterina Sacchi, H-Film, Producer
Riccardo Di Giacomo, H-Film, Director
Riccardo Calamandrei, H-Film, DoP
Marco Spano, H-Film, DoP
Margherita Leofanti, H-Film, Editor

Federico Landini, Parcosuoni, Music Composer

Elisabetta Rocca, EDI, Post Producer
Marco Musso, EDI, VFX Designer

]]> https://campaignsoftheworld.com/ooh-campaigns/the-ownboard-magazine-tam-airlines/feed/ 0 United Airlines Is Giving 23,000 Flight Attendants An iPhone 6 Plus https://campaignsoftheworld.com/news/united-airlines-is-giving-an-iphone-6-plus-to-flight-attendants/ https://campaignsoftheworld.com/news/united-airlines-is-giving-an-iphone-6-plus-to-flight-attendants/#respond Sat, 13 Dec 2014 15:33:52 +0000 https://campaignsoftheworld.com/?p=748 United Airlines today announced the carrier will equip its flight attendants with Apple’s iPhone 6 Plus, putting important safety and service information at flight attendants’ fingertips while enhancing their ability to meet customers’ needs.

The airline will begin distribution to its more than 23,000 mainline flight attendants during the second quarter of 2015. Upon introduction, the devices will have the ability to handle most onboard retail transactions and will enable access to company email, united.com and the company’s Intranet as well as policies and procedures manuals.

Future enhancements include replacing the flight attendants’ printed safety manual with an electronic version on their iPhones and providing real-time reporting and improved follow-up on aircraft cabin issues and repairs. Additionally, United plans to develop a number of customer-focused tools for the device.

“We are thrilled to make this investment in our flight attendants,” said Sam Risoli, United’s senior vice president of inflight services. “iPhone 6 Plus will enable them to deliver an even higher level of flyer-friendly service and will offer our flight attendants simple, one-touch access to valuable work information, enabling them to better serve our customers.”

Source: United Airlines

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