PETA (People for the Ethical Treatment of Animals) need people’s attention to show what’s going on in the horse racing industry. A place where horses are raced to the grave. Their solution is an integrated campaign with a provoking message. A bet on horses is a bet on death.

Awards
One Show 2012 Integrated Campaign – Gold
One Show 2012 Client Pitch – Honorable Mention
One Show 2012 Website – Merit
One Show 2012 Online Ad (Campaign) – Merit

Credits
Client: PETA
Campaign: Death Bet
School: Berghs School of Communication
Writer: Viktor Jacobsson, Rickard Beskow
Art Director: Michal Sitkiewicz, Eva Wallmark, Andreas Ekelund

In India, 2 in 3 women are raped by their husbands, and it is legal. The law has an exception where rape inside a marriage is not a crime. To fight the law, RIT Foundation needed to raise awareness. So they sent an activist to turn himself into the police, pretending he raped his wife. Within minutes, he was freed. They filmed the entire process — from interviews with lawyers & victims to him going into the police station with hidden cameras and authorities saying that raping your wife is not a crime — exposing how India treats marital rape cases. Online, the story sparked fierce reactions. Thousands tried to silence us and even managed to take down our content four times. Censorship tried but didn’t shut the debate — with the help of feminist activists and influencers who shared our videos & content, the conversation progressed and forced India’s patriarchal society to deal with the issue.

Impact of the campaign:
This integrated campaign created a support system for marital rape survivors. Soon after the campaign launch, women in India started sharing their own stories of marital rape privately with them. They managed to help them get in touch with local counsellors in their state to give them the support they needed.

Credits
Agency: Ogilvy, Singapore
Production: Knights Media & Films
Director: Sameer Lukka, Xavier Mairesse
Producer: Raghav Awasthi, Bijal Sunil Majithia, Tarun Jain, Anirudh Dhanak, Rahul Dhir
Director of Photography: Sai Gunuranjan
Editor: Jaspreet Ranjan, Nicholas Lim, Lorenzo Colugnati
Music: Sacha Chaban
Research: Ritu Bhardwaj

This campaign is about:
Delhi Shorts International Film Festival, RIT Foundation, Please Arrest Me, rape survivors, Marital rape, Public Affairs Campaign, Public awareness campaign, Best Documentary, India, One Show, Award winning film, D&AD

‘Mama’ is an eerie fairytale about a family isolated in the woods. Their seemingly mundane daily life is brutally disrupted every night, when the father becomes a werewolf and violently pursues his wife and daughter. As the mother hides her scars day-in and day-out, the daughter begins to notice strange transformations in her body and, ultimately, nurtures a superhuman strength to face the monster head-on to save both herself and her mother. The film ends with the statistics that up to 36,000 women are abused daily in Russia and that an estimated 14,000 women die each year as a result of domestic violence.

Manizha explains, “The main goal of the film is to act as an awareness campaign to restart the discussion about the decision to decriminalise domestic violence in Russia in 2017. The domestic violence statistics in Russia are no longer accurate and women are left unprotected from abuse in their homes, especially when there’s no previous record on file. First time physical abuse is now prosecuted as an administrative offence rather than a criminal one unless serious bodily harm has been caused.”

This project is an art-manifesto against domestic violence in Russia and consists of a music video and a custom-built mobile app, SILSILA. Created independently, without support from the Russian government or global sponsors, it is a personal project striving to help those in need. SILSILA aims to aid survivors of physical, emotional and sexual abuse. The main feature of the app is a panic button that sends an SOS signal to people whose phone numbers are pre-programmed into a database, as well as a list of psychologists, solicitors, crisis centres, shelters and similar resources.

Commenting on the music video, Manizha continues: “It’s a heavy, important message so the cinematic language, the genre, and the metaphor of the father as a werewolf accentuating that theme were deliberately chosen to attract a young audience – the generation that can hopefully make a difference. The superhero genre is extremely popular amongst the 12-30 age bracket in Russia. We wanted to hook them in with that on the initial, superficial level but hit them with the realisation at the end of the video that it’s a strong, immediately relevant social message – dark message packaged in entertaining content. I strongly believe that the transformation of society through the metaphor and symbolism of art is one of the greatest responsibilities of an artist.”

This powerful piece of work follows closely on the heels of three equally impactful pieces of work from the director: the videos for Nico Cartosio’s ‘Christmas on the Moon’, Leningrad’s ‘Gold’ (produced by fellow Great Gunner and good friend Ilya Naishuller), Tim Aminov’s ‘Orpheus’ and ‘Lovesong’ for Biting Elbows, the band fronted by Naishuller. And it’s not just Lado’s music videos that are turning heads. He has created commercial work for brands such as Adidas, Paypal, Google and Visa, and delivered a new kind of sports film for Reebok’s ‘Be More Human’ campaign, featuring UFC Champion Khabib Nurmagomedov.

Laura Gregory, CEO of Great Guns says: “Lado is one of the most exciting emerging young talents today whose work demands to be seen by a global audience. It’s an absolute honour for us having him join the Great Guns roster and we look forward to creating some powerful work together.”

About Great Guns

Great Guns is an award-winning content and music video production hub, with a reputation for creativity and excellence. The carefully-selected roster includes international feature and TV directors, commercial directors, short film and music video directors and brilliant emerging talent. One of their key skillsets is to match talent to project, in any budget range.

Working across its global network, Great Guns produces high quality creative work for commercials, feature films, music videos, tv, digital, events, installations, photography, documentaries and branded content.

In the last year alone, Great Guns garnered multiple awards including 4x D&AD, 4x Cannes Lions, One Show, Webbys, Berlin MVAs, Creative Circle, Shots, Cristal, 7x Kinsale, Golden Drum, CLIO, APA 50, The LIA Awards and was awarded Epica Production Company of the Year and LIA Europe Production Company of the Year.

Credits:
Written and Directed by Lado Kvataniya
Director of photography | Andrey Krauzov
Hype Production /// RUSSIA, 2019
Executive producer | Murad Osmann, llya Stewart, Ilya Dzhincharadze
Producer | Andrey Samsonov
Co-Producers | Nadezhda Usmanova, Pavel Burya, Olga Mitina
Creative Producer | Manizha
1st Ad | Natasha Deeva
1st AC/ focus-puller | Aleksander Budarin
Camera assistant | Sergey Ivanov
Casting Director | Margo Sayapina
Prosthetics make-up | Andrey Plesovskiy, Evgeniy Mikhaylov
Costume design by Nadezhda Usmanova (modardesigns)
Set dresser | Tamuna Djanashvili
Edit | Vladislav Yakunin
Colour grading | Artem Leonov
Post-Production Producer | Anna Vinnik
Post Production Manager | Suzanna Noruzi
Computer Graphics | Saigam Studio
Mix engineer | Roman Urazov
Sound Design by 433 sound agency
Special Thanks | Alina Rossiyskaya, Nikita Kutepov, Vasily Utkin, Mikhail Goglov, Dmitry Dimchevskiy
Service Producer | Yaroslav Nuvariev
Line Producer | David Kavtaradze
Assistant Producers | Daria Slivkina
Production Designer | Papuna Papaskiri
Production Designer Assistants | Besik Abesadze, Koka Ramishvili, Giorgi Chelidze,
Zviad Gogiashvili, Teimuraz Janezashvili, Levan Kilashvili
Props Master | Zura Gogorikidze
Props Assistants | Giorgi Gogorikidze, Lasha Abramishvili
Make-Up Artist | Madona Chanturia
Make-Up Assistant | Maya Jincharadze
Gaffer | Vazha Aprasidze
Electricians | Shota Khijaradze,
Giorgi Marsagishvili, Misha Saganelidze, Leri Kapanadze, Robert Arqeliani,
Roma Gujabidze, Giorgi Aslamazishvili, Giorgi Chanturia, Beka Kharaishvili
SFX | Master Ioseb Gvasalia, Dato Gvasalia
Location Managers | Irakli Qiria, Nini Sardlishvili, Irakli Chakhnashvili
Super 16mm / KODAK VISION3 500T 7219

CAST | Daughter – Valeriya Korelskaya
Mother – Tatyana Cherkasova
Father – Dmitriy Lavrov
Werewolf – Stanislav Rogachev

Tags:
International Women’s Day, Happy Women’s day, Women’s Day 2019, Great Guns, Hype Production, Russia, Domestic Violence, 433 sound agency, D&AD, Cannes Lions, One Show, Webbys, Berlin MVAs, Creative Circle, Shots, Cristal, Kinsale, Golden Drum, CLIO, APA 50, Music videos, Sound agency, Awareness campaign, award-winning campaign, Lado Kvataniya, Domestic Violence in Russia, Digital campaign

In the fun short film, stars including multi-award-winning actor Bogusław Linda, director Patryk Vega, actress and singer Patrcia Kazadi and outstanding music artist and businesswoman Kayah, discuss ways that they can find work for the Creative team. Singer Brodka, journalist Dorota Wellman and radio and television presenters Agnieszka Woźniak-Starak and Piotr Kędzierski also join the host of talent debating with CEO Rafal Baran, highlighting the agency’s impeccable reputation across advertising and entertainment in Poland.

The creative team of Drozdowska and Klimczak have been working together since 2004, creating campaigns for clients including IKEA, Lotto, Tena, Prima, Nivea, AXA, Nissan and Limitless in Dubai). During maternity leave they also founded a dollhouse company that became a designer phenomenon described by Huffington Post and selected by the Wallpaper as “one of the brightest beacons in the Polish design firmament”.

As Creative Directors at FCB Warsa from 2014 to 2017, the agency won its‘ first Cannes Lion for Prima coffee. The next year brought Grand Prix at KTR. the most important Polish creative festival. In 2017, they won 2 Cannes Lions, while their project “Smart Bell“ was shortlisted among the 35 most innovative projects in the world at Cannes, also winning the 2 Grand Prix at the Golden Drum festival and metal at One Show. In the customer satisfaction survey of MMP 2017, the agency under their leadership became #1 network agency, gaining the highest marks on almost all dimensions.

Rafał Baran, CEO FCB Bridge2Fun said “I am very pleased that Agnieszka and Małgorzata accepted our offer. They are indeed a unique, effective and extremely creative duo. Each of them also has a personality that allows managing the creative process of the entire Agency. I am convinced that together we will provide an even better creative product for our Clients.“

Agnieszka Klimczak and Małgorzata Drozdowska added, “It sounds paradoxical, but although we are going back to our old agency, it opens completely new possibilities. FCB always had the ambition to offer a world-class creative ideas, but trough the merge with Bridge2Fun it also gained an extraordinary momentum and a clearly defined vision, combining advertising with entertainment. We can not wait to see results of this cooperation.”

FCB Bridge2Fun is a hybrid advertising agency being part of the 4Fun Media group – the only one on the market that combines the world of modern entertainment with non-standard advertising. The agency team consists of creators and people who have gained experience in various areas of communication – media, advertising, events, and the music market. Bridge2Fun uses the potential of emotions from the pop culture, to create a long-lasting bond  between brands and consumers, instead of just creating on-time interaction,. A wide scope of communication areas ranging from ATL, BTL, events, PR, programming, celebrity sponsorship and music endorsement allow to fully answer to any complex communication challenge.

Capital Group 4fun Media S.A. is a company operating on the market of music and entertainment TV stations and on the advertising market pushing it far beyond traditional TV advertising. It includes activity conducted as an advertising agency and on the digital outdoor screens network.
4fun Media SA is a broadcaster of the First Social Musisc Television in Poland, hich unites three channels under one umbrella brand 4FUN. Music stations: 4FUN.TV, 4FUN GOLD HITS and 4FUN DANCE make an interactive television platform.

On November the 28th, 2017, 4FUN Media group broadened its structures with the agency FCB Warsaw, a part of FCB network – one of the 10 biggest international communication groups, creating a new agency structure: FCB Bridge2Fun.

Credits:
Client: FCB Bridge2Fun
CD: Małgorzata Drozdowska, Agnieszka Klimczak
CEO: Rafał Baran
Producer: Roma Mirek
Production House: 4FUN TV

This Ad is about:
4FUN TV, Advertising Agency, Agnieszka Woźniak-Starak, Bogusław Linda, Cannes Lion, Dorota Wellman, FCB Bridge2Fun, Golden Drum festiva, Grand Prix, One Show, Patrcia Kazadi, Patryk Vega, Piotr Kędzierski, Rafal Baran, Short film

Havmor – Goodness The World Deserves

Mumbai, April 22, 2016: Havmor, a renowned food brand headquartered in Ahmedabad, has delighted many with its delicious offerings since 1944, now spread across states like Gujarat, Maharashtra, Goa, Rajasthan, Punjab, Delhi, Madhya Pradesh & Telangana.

This fast growing company has just launched a new brand campaign with the tag-line ‘Goodness the world deserves’. The brand is going national and the release of its first ever television commercials, ‘RJ’ and ‘12th man’ is one of the first steps that reflect their ambitious 360 degree plans that also include revamping the brand identity, packaging, retail identity and overall corporate structure amongst others. The campaign has been rolled out across various integrated platforms which include television, print, OOH and social media. Havmor believes that no matter what the state of life may be, people always deserve goodness, and a quality made ice cream is just the thing to usher that in. Publicis Ambience is the agency that has worked on the campaign.

“At Havmor, we have been making ice-creams since 1944 and one thing that hasn’t changed across three generations is our approach towards the product. We believe in using real milk and high quality ingredients to create our ice cream, which also makes it the perfect food to lift our mood. So when the agency presented the idea to us, we felt that it was true to our product and a fresh and relatable take on the category” said Ankit Chona, Managing Director, Havmor.

“We are living in cut-throat world that is full tensions and pitfalls. And generally speaking, a lot of things can get you down. From a distressing incident in personal life, to the current social scenario, there is enough and more happening that can make us feel low. In this context we recognized that a traditionally ‘fun and celebratory’ product, can don a powerful new role. With their milky, sweet and vibrant goodness, ice cream is the perfect candidate for lifting the human spirit and keep it moving on, whenever we suffer a blow, and it is from this starting point that we approached the campaign” said Paritosh Srivastava, COO, Publicis Ambience.
Jigar Fernandes, ECD, Publicis Ambience said “When you’re down, all it takes is an understanding hand on your shoulder – a simple gesture enough to make things a little better. The RJ film talks to everyone who has to wear a mask at work, no matter what they’re going through inside. The 12th man’s story talks to ‘fringe’ team members who doubt if their contribution to the team is good enough.”

With the help of their digital agency Prodigitz Media, various digital mediums like Facebook, Twitter, YouTube and Instagram were used to reach out to ice cream lovers asking them to express what Goodness stands for. Twitter users were asked to post their experience of goodness by using #SpreadTheGoodness, while #CaptureTheGoodness was activated on Instagram. Likewise various other digital platforms were employed by Havmor to spread goodness across the nation. The campaign has received over 17,15,578 likes on Facebook, 2,21,465 likes on Instagram and 924950 views on You Tube. It has also been retweeted multiple times on Twitter.

“We leveraged various digital platforms to initiate dialogues amongst our audience to create real stories by influencing others to participate in this initiative. We are extremely pleased to see how well the campaign has been received by our audiences and we are hoping to see a similar response to the next phase of the Goodness the World Deserves campaign”, added Ankit Chona, Managing Director, Havmor.

The ad campaign has been directed by Kamlesh Soni from Conversation Films.

About Havmor:
Havmor, a renowned ice cream & food brand headquartered in Ahmedabad, Gujarat has delighted many with its 30,000+ ice cream outlets spread across Maharashtra, Rajasthan, Madhya Pradesh, Goa, Delhi, Punjab & Telangana apart from Gujarat and it will soon spread pan India. Havmor offers a wide range of over 160 ice creams, each manufactured at its hi tech plants which are ISO 22000:2005 certified. Havmor has also been honoured with prestigious Times Food Award for being the best ice cream brand for eight consecutive years! It recently won the maximum number of awards in “The Great Indian Ice Cream Contest 2016” organized by Danisco Dupont in Delhi.

About Publicis
Publicis Worldwide is now represented by the following entities in India – Publicis Ambience; Publicis Beehive; Publicis Capital; Publicis iStrat; MarketGate and Red Lion. Combined these entities make Publicis Worldwide among the top ranked agency networks in India – with offices in Mumbai, Delhi (NCR) and Bangalore. With over 500 awards since inception Publicis has won accolades at all major local and international award shows – Cannes, Goafest, Clio, One Show, D&AD, Adfest, Spikes. In India Publicis works with an impressive array of clients that include Ambuja Cement, Bacardi Martini, Bayer India, Beam Global, Bharti AXA, Burger King, Citibank, Enamor, Fab India, Gujarat Tourism, India Bulls Housing Finance Ltd, JK Helene Curtis, Lakme, L’Oreal, MTR, Makemytrip.com, Malaysia Tourism, Nerolac Paints, Nestle, Procter & Gamble, Sanofi, Subway, Skoda Auto India among others.
#GoodnessTheWorldDeserves

Credits:
Production house: Conversation Films
Director: Kamlesh Soni
DOP: Amit Roy, Kamil Plocki
Producer: Azad Anesh
Music Director: Anand R, Shubhojit Mukherjee
Creative team: Bobby Pawar, Jigar Fernandes, Guruaj Rao, Srijan Shukla
Account Management team: Paritosh Srivastava, Anirban Mukherjee, Aastha Kohli, Akanksha Varma
Planning team: Namit Prasad
Films team: Jignesh Maru, Nupur Agarwal