It’s not always easy to have an overview of all the hungry burger fans on Facebook. But people who have spent time writing a comment deserve an answer, even though it has been a pretty long time since they reached out. So on Thursday 24th, the majority of the McDonald’s burger fans in Denmark who have been left hanging for days, months or even years, woke up to a reply from Burger King in the form of a helpful, yet funny answer and a free flame-grilled Whopper to try and make up for the lack of attention.

While working with their online customer service, Burger King became aware that their closest competitor was not quite on point when it comes to online customer service. As Burger King believes that all burger fans should get the replies they deserve – whether they like flame-grilled Whoppers or Big Macs -,, they decided to lend a helping hand to their colleagues at McDonald’s.

Credits
Advertising Agency: Uncle Grey, Denmark

This campaign is about:
Digital Campaign, Brand War, Social Media Campaign, Advertising, Marketing, Burger, Fast Food