online harassment – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 06 Sep 2023 04:49:24 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png online harassment – Campaigns of the World https://campaignsoftheworld.com 32 32 Telefonica #MyGameMyName https://campaignsoftheworld.com/digital-campaigns/telefonica-my-game-my-name/ Tue, 30 Mar 2021 16:44:24 +0000 https://campaignsoftheworld.com/?p=23565 Every day, 1.8 billion gamers play online. Almost half of them are girls. A study showed that 100% of these girls had suffered some form of harassment while playing games. Telefonica’s Vivo/WWT decided to be the first brand to stand for gamer girls against online harassment through #MyGameMyName campaign. Many girls are hiding their identities behind male nicknames to protect themselves. To reach both boys and girls, they should count on their idols: the gamer influencers. So they invited the biggest male influencers for an experience: they should change their nicknames to female names and play online for one day.

Credits
Brand: Telefonica’s Vivo/WWT
Campaign: #MyGameMyName

]]> Tag of Shame – A cutting-edge feature that will disarm sexist harassers in Overwatch 2 https://campaignsoftheworld.com/tech-innovations/tag-of-shame-overwatch/ Thu, 03 Sep 2020 06:28:32 +0000 https://campaignsoftheworld.com/?p=20494 Overwatch: Tag of Shame

Those acquainted with the world of gaming are no strangers to Overwatch. The multiplayer online FPS has one of the biggest player-bases out there. Moreover, a huge chunk of that player-base is female. In an ideal world, that would not be a cause for concern. But, in the morally-corrupt one we live in, female players in Overwatch faced an onslaught of harassment at the hands of sexist trolls.

Tag of Shame

However, practical constraints related to verifying online harassment deterred Overwatch from taking corrective action. Thankfully, things are about to change in Overwatch 2. The game’s new release is all-set to deploy the Tag of Shame.

This progressive AI-powered feature allows Overwatch 2 to identify offenders who engage in verbal harassment. After identifying such perpetrators, the Tag of Shame will make their indiscretions apparent to the player-base. Therefore, everyone can steer clear of them and enjoy a healthy and safe gameplay environment.

At the end of the day, the game will once again become hospitable to its female warriors!

Credits
Client: Overwatch
Created by School of Visual Arts

Source

Tags:
The Young Ones, advertising, interactive, Gaming, Overwatch 2, Tag of Shame, Technology, Arcade game, The one club for creativity

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