White Rivers Media, one of India’s fastest growing independent digital marketing agency has launched their second e-book on how the digital scenario changed in 365 ways in 365 days, in the year 2018. The e-book showcases how digital players introduced new features that enhanced user experience and some features that enabled brands to target their audiences in a better way.

The e-book has been curated with an aim to help the marketers and digital stakeholders get a better picture of the year that went by, which will in turn help them gear up for 2019. The e-book comprises of all the significant changes, updates and events that happened in the digital world in 2018.

For instance, social media giant Facebook rolled out a new tool to prevent harassment and also developed chatbots with improved conversation skills. The platform also introduced new AR filters to spice up Facebook stories. Snapchat launched its in-app store for company merchandise. Everyone’s favourite, WhatsApp allowed users to delete their sent messages within 8 minutes, which was a relief for so many people!

The latest e-book mentions 365 such updates which affected the industry and ensure that one can indeed keep in touch through the daily evolution of digital media. It is an essential read for any marketer, entrepreneur, journalist and student anywhere in the world.

This book is a part of their series of e-books, which was launched last year, on their 6th Anniversary.

You can download the e-book here.

Tags:
Digital marketing agency, eBook, White Rivers Media, Technology, Advertising Industry, Social media marketing, Digital Innovation, Advertising Agency, Online marketing strategies

The 1st digital short titled ‘The Garage Sale’ takes the viewer through a garage sale hosted by an elderly man. The agency behind the creation of the film is Grey-New York. The items on sale depicted in the story had price tags that spoke about the protagonist’s reasons for selling them. One of the tags even said “Dinner Tonight”. The Garage Sale ends with a call for action that urges viewers to visit aarpfoundation.org.

The 2nd digital short titled ‘The Table’ revolves around the place of a certain table in a home. Grey-New York is responsible for the creation of this film as well. The story unfolds as the camera focuses on a table lying in the middle of the frame. The narration details about different roles that the table has served over the years. The hard-hitting finale comes when the focus shifts on an eviction notice lying on the table. The Table ends with a call for action similar to that of The Garage Sale.

We feel that the ideology behind the AARP Foundation must be made known to as many people as possible. The Garage Sale and The Table are commendable milestones in that conquest!

Credits:
Advertiser: AARP Foundation
Website: https://www.aarp.org/aarp-foundation/
Creative Agency: Grey New York
Advertiser: AARP Foundation
Spot Title: Garage Sale and Table
Chief Creative Officer: John Patroulis
Executive Creative Director: Linda Mummiani
Executive Creative Director: Caitlin Ewing
Group Creative Director: Jon Sayegh
Senior Art Director: Kyle Janisch
Senior Copywriter: Earl Myers
EVP / Account Director: Irene Little
SVP / Account Director: Alan Perlman
VP / Account Director: Jennifer Luongo
Account Executive: Jillian Barcia
EXECUTIVE PRODUCTION: Townhouse
Townhouse Head of Integrated Production: James McPherson
Townhouse Exec. Producer: Lori Bullock
Townhouse VP Producer: Eric Camins
Townhouse Music Producer: David Steinberg
Production Company (location): Variable
Director: Lloyd Lee Choi
Director of Photography: Daniel Stewart
Editor: Chris Mitchell at Rock Paper Scissors
Music: Asche & Spencer
Sound Design and Audio: Mophonics and Ryan Hobler at Townhouse

This Ad is about:
Creative campaign, Digital campaigns, Online marketing strategies, AARP Foundation, Creative Agency

Their campaign uses homegrown humour to celebrate real food and the people behind the squeaky gate.

Credits:
Brand: Squeaky Gate Olive Oil
Website: http://www.squeakygate.com.au/
Campaign: The way it should be
Agency: Communicado
Research Agency – IPSOS Connect
Production – Hooves
Social Media – Communicado
Media Agency – Hatched Media

This Ad Campaign is about:
Jean Kittson, Squeaky Gate, Olive Oil, Advertising Campaigns, Online marketing strategies, IPSOS Connect, Hooves, Communicado, Hatched Media, Food

In December 2018 Romanians celebrate 100 years since The Great Union; a pivotal moment in Romanian history, and one that has been celebrated ever since. However with today’s children spending up to 4 hours daily online with the latest innovations at their fingertips, it is becoming increasingly difficult to engage them with lessons of the past.

This is why Vodafone, a brand which has already reinvented learning for the young generation, decided to utilise tomorrow’s technology to reinvigorate the country’s history for children of today. The creation of the Istoria mobile app has completely revolutionised the way children interact with their history lessons.

In a world first, history has become engaging, interactive and current. Istoria works in conjunction with an official history textbook published by leading Romanian publishing house Humanitas. School children can use their mobile devices to scan an active image within their textbook which opens beautifully illustrated and unique comic book strips, based on the corresponding historical event. The content is also accessible without the textbooks, allowing anyone to interact with Romania’s rich history and bring it to life.

Claudiu Dobriță, Chief Creative Officer, FCB Bucharest says: “We have turned each history lesson into a story – something that is lacking in the current textbook. Eventually, Istoria will become an interactive, easy to use tool to discover Romanian history, in a very important year for our nation. Welcome to the future!”

Laura Barbu, Brand and Marketing Communication Director, Vodafone Romania says: “History does not change, but the way we view it does. We’re happy to offer Romanians a virtual trip to the past, using the technology of the future.”

Istoria is a part of Vodafone’s Digital Library, which can be downloaded from Google Play and App Store. More information about Istoria here: https://scoala.bibliotecapemobil.ro/istoria

This Article is related to:
Vodafone Romania, Vodafone Digital Library, FCB Bucharest, Istoria, Technology, Istoria Mobile App, Digital Innovation, Latest technology news, Online marketing strategies

FCB Milan and Beiersdorf are proud to launch the first NIVEA commercial for the Italian market, starring iconic actress and new NIVEA brand ambassador Monica Bellucci.

“Monica is an icon of beauty, authentic and unfiltered,” says Andrea Mondoni, General Manager, Southern Europe for Beiersdorf. “We chose her because she embodies our values exactly: femininity, authenticity, family and trust that have always distinguished us.”

The commercial shows Monica Bellucci in her daily life shot through a true and intimate lens,
masterfully directed by the vision and talent of one of the best directors and photographers in the world, Bruno Aveillan. It was filmed at the beginning of the year in different locations of Rome.

Monica Bellucci e NIVEA Hyaluron Cellular Filler

“NIVEA has always been part of my life and of my family and even today it is essential in my beauty routine,” says Monica Bellucci. “Collaborating in this project makes me proud, because NIVEA wants to inspire women to feel young every day, because it’s what we have inside that makes us beautiful on the outside.”

The 60, 30, 20 and 10 second spots will run on TV and digital channels on May 13th. The campaign will run across Italy, Spain, Portugal, France, Belgium, Cypro and Greece.

It is an important step for Beiersdorf Italy, marking the brand’s entrance in the beauty communication area at the highest levels. The spot will be accompanied by a press campaign and billboards curated by Bruno Aveillan starring Monica’s face and words, expressing perfectly the sense and the values of the brand and the product. Original music was composed by Federico Landini for Parcosuoni.

“My adventure in FCB Milan could not begin better. It is a very important and strategic campaign for the client, and the company has all the credentials to make a mark,” comments Giorgio Brenna, new CEO of FCB Milan.

“This project is represented by our way of thinking “never finished”: writing this new chapter of NIVEA’s communication is a real challenge; telling a new “story”, without betraying the values and the integrity of the brand,” adds Francesco Bozza, Chief Creative Officer of FCB Milan.

Credits:
Brand: Nivea | Beiersdorf
Campaign: Beauty Without Age
Agency: FCB Milan
Francesco Bozza – Chief Creative Officer
Fabio Teodori – Group Creative Director
Gianluca Belmonte – Associate Creative Director
Fabio Mazzucchelli – Senior Art Director
Paola Brunati – Group Account Director
Nicoletta Ferrari – Account Supervisor
Tatiana Ravalli – Strategic Planner
Cristina Nardi- Producer
Camilla Sangermani – Assistant Producer

CdP: Brand Cross/QUAD
Bruno Aveillan – Regista/DOP/Fotografo

Original music – Federico Landini/Parcosuoni

This Article is related to:
Advertising Campaigns, Advertising Agency, Online marketing strategies, Best digital campaigns, Fcb Milan, Nivea, Beauty Without Age, Monica Bellucci, Beiersdorf, Skin Care

Marico’s Saffola, launched a new campaign for their newly introduced offering, Saffola Active Slimming Nutri-Shake, titled ‘Beat The Crave’. The campaign is a first-ever audio driven digital initiative that aims to distract the audience from unhealthy food cravings.

The campaign undertakes an array of social media activities along with a microsite that has been created for users to visit and distract themselves whenever their craving strikes, thus enabling them to maintain their diet plan. The microsite will have multiple audio skits; also available on WhatsApp to encourage people attain their fitness goals. While each audio skit is crafted to help people distract from their cravings, it also allows them to learn the psyche behind these cravings and provides solutions to avoid them.

Rajiv Dingra, Founder and CEO, WATConsult said, “Anyone trying to lose weight and get in a better lifestyle/better shape has to first and foremost deal with the very human problem of ‘craving’. But if you can distract your mind for around 3 minutes you can survive a craving incident. With this insight and to avoid facing a conflict between the love for junk food vs the weight loss goals, we created a digital friend who helps you Beat the Crave.”

Sanjay Mishra, Chief Operating Officer, Marico Limited added, “In line with Marico’s commitment to support a healthy lifestyle, we have teamed up with WATConsult and created a digital buddy which helps distract people from unhealthy food cravings in a fun way. These cravings just add inches to the waist derailing the efforts toward slimming. So, the digital audio buddy will work by distracting the user from any food craving and support consumers to find the right alternative healthy options”.

The campaign also features several personalities from different walks of life who have been roped in to join the ‘Beat the Crave’ way. Healthy alternative recipes are also on offer to beat those cravings.

Marico Limited:

Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading consumer products companies, in the beauty and wellness space. During 2016-17, Marico recorded a turnover of INR 59 billion (USD 886 Million) through its products sold in India and about 25 other countries in Asia and Africa.

Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. The International business contributes to about 23% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men and Thuan Phat.

Marico’s focus on sustainable profitable growth is manifest through its consistent financial performance, a CAGR of 10% in turnover and 18% in profits over the past 5 years.

Credentials:
Client: Saffola Active Slimming Nutri-shake
Agency: WATConsult
Campaign: #BeatTheCrave
Brand Team: Vinay Shrivatsav, Darayus Mehta, Sarosh Dutta
AVP, Creative Strategy – Sahil Siddiqui
Creative Strategist – Milind Gonsalves
Script Writers – Milind Gonsalves, Raj Vaishnav, Shoubik Roy, Sahil Siddiqui, Niraj Jain
Senior Account Manager: Daniel David
Lead Account Manager: Niraj Jain
Account Manager: Aditya Varma
Sr.Digital Media Executive: Raj Vaishnav
Digital Media Executive: Zeel Savla
VO – Aaron, Arshiya, Sahil Siddiqui
Sound Design – Dev RK
Website Development: Sanjay Vishwakarma, Bhavesh Shahdadpuri
Graphic Design – Rohan More

This Article is related to:
Saffola, Slimming Nutri-shake, Marico, Healthy, Social media marketing, Online marketing strategies, Digital Campaigns, Beat the Crave, WATConsult

Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2

OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become known for himself.

“BMW is a great example of why we’re so excited to represent Kyle for commercials,” says Colin Howard, Egg Films’ managing director. “Kyle is now getting opportunities to show his broader talent, with advertising as his main focus.”

Kyle thanked everyone he worked with on BMW, including producer Will Nicholson, DOP Willie Nel, editor Jade Bowyer (PostModern), stylist Nola Williams, art director Gerhard van Zyl and composer Tapiwa Musvosvi.

Having made his name as one of South Africa’s most acclaimed music video directors, Kyle transitioned seamlessly into advertising with Egg’s sister company, Arcade Content, where his instinct and flair for African youth culture has been in demand with everyone from Absolut to Nike to Volkswagen over the last three-and-a-half years. Recent advertising accolades include a Gold Loerie and Silver Bookmark and Apex awards.

Arcade Content will continue to represent Kyle for brand films and music videos; he’s represented in the UK by Black Dog Films – the music video arm of RSA Films (Ridley Scott & Associates), which also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund.

Explore Kyle’s diverse reel

Credits:
Advertising Agency: OpenCo
Agency producer: Angela Cockburn
Creative director: Kyle Schoeman
Copywriter: Nicola Sprawson
Client service: Raphael Gaving
Production company: Egg Films
Director of photography: Willie Nel from Exposure Crew
Production producer: William Nicholson
Executive producer: Colin Howard
Post production co: Post Modern
Editor: Jade Bowyer
Colourist: Craig Simonetti
Music: Tapiwa Musvosvi
Wardrobe stylist: Nola Williams
Art director: Gerhard Van Zyl
Production manager: Laura d’Amore
Production co-ordinator: Tsholofelo Tselaemang
2nd camera DOP: Diego Ollivier
Sound designer: Sean Jefferis

This BMW X2 Article is related to:
BMW, Best digital campaigns, Online marketing strategies, Social media marketing, Digital Innovation, Online marketing, Branding, BMW commercial, Egg Films, South Africa

Tata Hexa’s 1-year anniversary was a special occasion and, hence, the brand sought to add a personal touch to its communication to induce user generated content by creating traction on various social media platforms.

With an aim to connect personally with Hexa owners and create a buzz online, an exciting contest was launched wherein participants were asked to post pictures or videos of their Hexa driving experiences, road trips and community activities on Facebook, Twitter and Instagram tagging Tata Motors and adding the hashtag #OneWithTheRoad.

In addition to #OneWithTheRoad, the other hashtags that aided in amplification on Instagram were #TataHexa, #HexaAnniversary, #TataHexaOwners. And it didn’t stop there! Participants were also asked to fill up a form that asked them to describe their Hexa in one word. The word would be turned into a Hexa Ultimate co-created badge of honour.

In an attempt to generate leads for participation, the campaign was preceded by a captivating teaser:

The teasers was followed by the launch video/Promo Film:

Rajiv Dingra, Founder and CEO, WATConsult said, “The idea was to get up and close with Tata Hexa customers which would help us tap the one year journey of Hexa. #OneWithTheRoad campaign rightly touched the emotional chords of Hexa’s valuable customers and highlighted a lot memories that they have built with Tata Hexa in the year gone by.”
Vivek Srivatsa, Head- Marketing, PVBU, Tata Motors, “We are delighted to see the kind of fan following Hexa has seen in a year’s time. It’s attracting new customer profiles who are living the brand and have bonded with it. To show this strong bond we wanted to roll out a campaign and we were delighted to partner with WATConsult team. The campaign was a good platform to bring these stories alive. It was fun, engaging and owners were also gratified with customised badges for their Hexa, a name they would like to give their car. A truly integrated brand campaign.”

The campaign created a lot of the right kind of noise. Each level was well placed and perfectly paced. Every phase helped propel the next; the teaser helped create the hype for the launch video. The launch video laid the groundwork for the amplification and the amplification led to immense traction and participation.
Interestingly, #OneWithTheRoad garnered a 68.3% follower growth on Instagram and a 11.23% follower growth on Twitter. The platform that worked best when it came to increasing reach was Facebook; however, Instagram got the best engagement.

This Digital Campaign is about:
Tata Hexa, Social media marketing, Online marketing strategies, #OneWithTheRoad, Best digital campaigns, WATConsult, Tata Motors, #HexaAnniversary, #TataHexaOwners