Online – Campaigns of the World

3362 Falabella.com

YWwV268TPqrxQUV5 — Tue, 31 Aug 2021 16:07:12 +0000

When the 2020 quarantine started, Falabella had to close 26 stores in Colombia, sending 3362 salespeople home to do almost nothing. So how could they help them to continue selling and therefore keep their jobs?

3362 employees opened their own Falabella link.
3362 Employees kept their jobs.
+3M USD in sales thru their links.
3362 Falabella.com

Falabella gave them the chance to open their own Falabella site, and then they opened 3362 Falabella sites, one for each employee, and for every sale made on their link, they earn a 5% commission. They saved their jobs and sold 3M USD in this entirely new way of using their salespeople.

Awards:
Cannes Lions – Shortlist
D&AD Award – Wood Pencil

Credits:
Advertising Agency: Leo Burnett Colombia
Client: Falabella, Colombia
Campaign: 3362 Falabella.com

Kids@safety – Nude Paintings | Online data is never really gone. Think before sending

YWwV268TPqrxQUV5 — Sun, 13 Jun 2021 07:09:40 +0000

Kids@safety by WIND Telecommunications presents Nude Paintings – Online data is never really gone. Think before sending.

For teenagers sending nudes through social media had become so common that it even became part of the slang.
Especially on platforms such as Instagram, snapchat or even messenger. And they felt “safe” because they could always delete them. Or couldn’t they? Little did they know that a picture stays for a moment on your phone but forever on the web. The truth is that online data can not be deleted, and they never become past. So think before sending.

Credits
Brand: Kids@safety by WIND Telecommunications
Campaign: Nude Paintings
Advertising Agency: The Newtons Laboratory, Athens
Creative Directors: Giannis Sorotos
Art Director: Dimitris Vikelis
Copywriter: Daphne Martinou
Account Director: Hara Haritanti
Account Executive: Virginia Kanaki

Responsible Young Drivers: Memorial Tickets

YWwV268TPqrxQUV5 — Thu, 20 May 2021 05:26:36 +0000

1 in 5 drink concertgoers drinks more than the legal limit. Yet 7 out of 10 return home by car. Sadly, not everyone gets home safe as most deadly road accidents happen on the way back from concerts and festivals. Responsible Young Drivers, an organization dedicated to road safety awareness, wanted to point out the dangers of drinking and driving to concertgoers through Memorial Tickets campaign

To point out to young people the dangers of drinking and driving after a night out, De Vloer and Responsible Young Drivers sold the first Memorial Ticket on Ticketswap for Bloc Partyin Forest National. For a remarkably low price, 22 euros. The age of the original ticket owner Maarten when he died in traffic. Along with a catchy appeal to potential buyers. To never get drunk behind the wheel.

The Memorial Ticket was sent out within two hours. But Maarten’s story and the message behind it were eagerly shared on social media and in the press for days. Maarten’s ticket was the first in a whole series. Responsible Young Drivers will be selling Memorial Tickets in the future so that young people never forget the consequences of driving under the influence.

Credits
Client: Responsible Young Drivers
Campaign: Memorial Tickets
Advertising Agency: De Vloer, Belgium
Creative Director: Johan Roelandt, Koen Van Deun
Account Director: Aline Huls
Art Director: Ivo Mertens
Copywriter: Matthias De Smet

The Guardian: FakeHits

YWwV268TPqrxQUV5 — Sat, 20 Feb 2021 17:30:30 +0000

The persistent rise of Fake News in the country is becoming uncontrollable due to the platform it thrives the most, social media, which could be misleading and manipulative. To curb this menace, the agency created FakeHits, a set of arresting and thoughtful materials for The Guardian to depict how negative spreading fake news can be.

Credits
Brand: The Guardian
Campaign: FakeHits
Advertising Agency: Adeptus Advertising, Lagos, Nigeria
Creative Director: Bamidele Ariyo
Art Director: Richard Mgbeokwii, Bamidele Ariyo
Copy Writer: Olushola Oladimeji, Naomi Oni, Tolulope Alawode, Babatunde Alaran

Run. Play. Donate. | The Gaming Marathon by Samsung

YWwV268TPqrxQUV5 — Tue, 28 Feb 2017 01:53:10 +0000

Samsung along with Leo Burnett, Israel has created a new kind of marathon. The Gaming Marathon
Many marathons have been initiated by brands in order to spread a message of fitness. But there’s something new with Samsung’s marathon, A chip will be attached to the participant’s chest which is usually to collect the participant’s running distance. But this time, it’ll be used to trace virtual coins on the running track. If the participant has stepped on the coin, it’ll be added in the chip. There will be stepping pads on the running track just like the ones in the video games which makes the marathon much more fun.

And at the end of the race, the equivalent of coins collected will be donated to the community in the participant’s name. The marathon is called ‘Tel Aviv Samsung Marathon’ and was launched on 24 February, 2017.
Take a look at the video here,

The video is pretty creative. The basic idea has been taken from classic video games like Mario and Sonic the Hedgehog. It starts with a person getting ready to run but as soon as he starts the scene changes into that of a video game. The details are very well kept in mind. The characters look like the ones in video games. The music is similar to our classic video games and a voiceover guides the viewer through all the stages.

It is a great idea for Samsung to introduce such a marathon as it is unprecedented. Also, it gives a feeling of gratification to the participant by doing something for the community. The brand has used emotional appeal in this campaign by introducing the donation part.

Credits:
Brand: Samsung
Campaign: The Gaming Marathon
Advertising Agency: Leo Burnett, Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriters: Oren Ben Naim, Oded Zur
Art Directors: Meital Miller, Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account Manager: Tseela Freund
Account Executive: Inna Tubin

DigitasLBi’s Connected Commerce 2016 study reveals latest global shopping trends

YWwV268TPqrxQUV5 — Thu, 08 Sep 2016 03:41:56 +0000

INDIA – 11th August 2016 – Global marketing and technology agency DigitasLBi has today announced the findings of its 2016 Connected Commerce study, which reveals the latest retail trends in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong Kong, India, Italy, the Netherlands, Singapore, Spain, Sweden, the UK and the USA.
The global study, which was developed and led by DigitasLBi in France, focusses on the behaviours of consumers who have bought something online in the last 30 days and also includes insights garnered via DigitasLBi’s proprietary IDIOM data platform.

KEY FINDINGS

Impatience is a virtue
18% of shoppers worldwide expect products bought online to be delivered within one day. Consumers from the Netherlands are the most impatient, with 38% expecting delivery within a day, while Danish customers are the most relaxed (7%).

Second opinion
78% of online shoppers globally look for other shoppers’ opinions online before making a purchase. This behaviour is most prevalent in Asia, with consumers in China (95%), Hong Kong (89%), India (89%) and Singapore (88%) most likely to look for opinions before buying.

Friends and family
35% of consumers consult friends and family before buying online. German consumers are most likely to pay attention to the opinions of their friends and family (44%) while Italians are least likely (22%).

Death of a salesman
Only 10% of shoppers globally say that the expertise of salespeople is the factor that is most likely to make them shop in-store rather than online, compared to 38% who say that the ability to test products is the main draw. The salesperson’s craft is most valued in Denmark, with 19% saying it is the factor which is most likely to make them shop in-store, and least valued in the US (5%).

Location
The study reveals the categories of item that people are most likely to shop for in bed, with fashion and health & beauty the most popular (both 19%), Italians are more likely than any other nation to shop in the kitchen, with 24% shopping for food in the kitchen and 23% shopping for household items.

Wearables
29% of consumers globally shop online using wearable devices. Chinese and Indian shoppers are most likely to shop via a wearable (both 48%) while shoppers from the Netherlands are least likely (11%).

Other findings
– In France, 50% of Sarenza customers who visited the kids’ shoe section also visited the women’s shoe section
– In the UK, 73% of Expedia customers who visited the package holiday section also visited the hotel section
– In Germany, 62% of Otto customers who visited the cycle and scooter sections also visited the multimedia section

Fern Miller, Chief Marketing Officer, International at DigitasLBi said: “Connected Commerce 2016 shows us the wider context of shoppers’ decision making, in-store, online, and beyond. Whether it’s browsing for fashion in bed or shopping with a wearable, our customers are finding new ways to choose the things they want, and by looking at a connected view of the sales journey, smart brands can find ways to improve their service and ultimately, their performance.”

Amaresh Godbole, Managing Director, DigitasLBi India”

“Data. Omnichannel. Phygital. IoT. The DigitasLBi Connected Commerce study is one of the rare sources that helps us understand the human impact of these buzzwords. It gives a window into the interconnections and behaviorial evolution of shoppers in India and allows a comparison with other shoppers around the world. This study is a rich source of insights for marketers and advertisers and will help make decisions about how to target Indian shoppers in a connected world.
For instance, we now know that over 33% of fashion purchases by youngsters aged 18-24 are done from their bed! And almost 37% of all online food purchases are made while watching TV. This take us to a whole new level of understanding of the context of our consumer, which can lead to great storytelling, media decisions and experiences.”

INDIA STATISTICS
– 29.8% of shoppers in India expect items they’ve bought to be delivered in one day.
– 88.6% of shoppers in India look for other shoppers’ opinions online before making a purchase.
– 57.7% of shoppers in India consult friends and family before making a purchase.
– 8.1% of shoppers in India see sales’ advisers expertise as the key benefit as shopping in-store.

METHODOLOGY:
Study created by DigitasLBi in France, with survey led by IFOP
Sample: 1,000 people recruited online, representing an age range of 18-64, according to quotas (sex, age, salary or social profile, area and professional status).
Study carried out via an online questionnaire between 04/05/16 and 23/05/16.

Additional insights taken from DigitasLBi’s IDIOM data platform

http://www.digitaslbi.com/connectedcommerce2016/

Samsung – Surf | Come celebrate with Samsung

YWwV268TPqrxQUV5 — Sat, 23 Jul 2016 07:09:43 +0000

Every living being on this planet has a need to connect with something greater than itself. From the tiniest snail attempting to cross a vast and unpredictable sidewalk, to each surfer ignoring their own fragile ‘shells’ every time they paddle out into the awesome power of the ocean.

Samsung believes it’s this basic need that leads to progress, and that progress always leads to more progress. As sponsor of the WSL World Championship Tour, Samsung has continually witnessed the world’s best surfers push their limits and in the process, spread the love of the sport to new and unexpected parts of the world.

In ‘Snail,’ we watch as a young boy in India pushes beyond both his physical and cultural limitations to connect with a world of surfing he’s only seen on his phone.

Come celebrate with Samsung.
Proud sponsor of those who defy barriers.
#DoWhatYouCant

Credits
Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Britt Nolan
Creative Director: Brian Siedband, Gordy Sang, Rob Calabro
Senior Art Director: Luis Marques
Executive Producer: Matt Blitz
Senior Producer: Bonnie Van Steen
Global Account Director: Radim Svoboda
Account Director: Ashley Beam
Global Account Supervisor: Huy Ngo
Global Strategy Director: Kara Yang
Strategy Director: Christopher Bridgland
Director of Celebrity Services: Peggy Walter
Production Company: Park Pictures
Director: AG Rojas
Executive Producers: Jackie Kelman Bisbee, Dinah Rodriguez

Dove – Beauty on your own terms #MyBeautyMySay

YWwV268TPqrxQUV5 — Thu, 07 Jul 2016 10:23:55 +0000

Somewhere along the way, it has become the norm to judge women based on their appearance and use their beauty against them. With the #MyBeautyMySay campaign we feature stories of amazing women who stood up for their own beauty.

Rain’s story

Rain grew up being commonly called mannish, plain and ugly. Today, she is a successful model who challenges the industry’s perceptions of what it means to be a woman.

Heather’s story

Taking up boxing as a hobby, Heather was always told she was “too pretty to fight”. She’s now fighting professionally and is raising the profile of female boxers.

Jessica’s story

From a young age, Jessica was told she couldn’t wear stylish clothes because of her size. She stood up to these comments by starting a fashion blog.

Grace’s story

Grace was made aware of her larger-than-average nose at the tender age of nine. Cheerleaders and boys taunted her in high school, until music and dance taught her how to own it.

Marcia’s story

Marcia’s intelligence has been questioned throughout her life because of her good looks. She used this judgement as motivation and became a successful lawyer who now owns her own law firm.

Hannah’s story

After being constantly catcalled on the streets of Philadelphia, Hannah stood her ground and started to photograph the antagonists themselves. Her photo series went viral.

Help encourage women everywhere to stand up for their own beauty by sharing your story using #MyBeautyMySay

Volkswagen celebrates rally fans with WRC 2016: The Man on the box

YWwV268TPqrxQUV5 — Tue, 28 Jun 2016 14:24:37 +0000

#4TheFans – It’s fast. It’s dirty. It’s the incredible story of the fan, who was always there.
The FIA World Rally Championship belongs to the master class of Rally racing.
Volkswagen has launched a new international campaign during the Italian round of the WRC

Credits
Client: Volkswagen Motorsport GmbH
Advertising Agency: M&C Saatchi, Berlin, Germany
Account Management: Alexander Führling
Creative Director: Torsten Wirwas
Art Director:Heath Lock
Copywriter:Giacomo Nuti, Robert Hall
Production: Big Fish Berlin
Director:Marten Persiel
Cinematographer: Felix Leiberg
Website:

Quilmes: The dude with the crates

YWwV268TPqrxQUV5 — Mon, 20 Jun 2016 13:02:06 +0000

A distributor accidentaly drops 40 crates of beer, so Quilmes created #TheDudeWithTheCrates on Twitter in order to find him and surprise him after the stressful experience he went through.

Credits:
Campaign: #TheDudeWithTheCrates
Advertising Agency: Circus, Argentina
Chief Creative Officer: Sebastian Olivieri
Chief Operating Officer: Luciano Landajo
Creative Directors: Javier De la Fuente, Agustín Castellani
Head of Social Media: Aranzazu Muraca
Account Director: Paula Czaban

Kia Motors technological innovation: Work Blind Spot

YWwV268TPqrxQUV5 — Sat, 28 May 2016 13:06:05 +0000

The idea was inspired by one of the technological innovations of Kia cars, called Blind Spot – a feature that identifies vehicles that are outside the drivers field of vision. With this in mind, the creative duo responsible for the account decided to replicate this experience digitally, and designed a plugin for Google Chrome browser. This plugin’s main feature would be to protect the user from screeners; – people who can never resist looking at the screens of others to see what they are doing.

Brand: KIA
Advertising Agency: Moma Propaganda, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Guilherme Martins
Copywriter: Rafael de Miranda
Project Manager: Ricardo Brevvi
Digital Producer Company: Huia Digital Production
Study Case: Dogs Can Fly
Director: Manimou
Client: José Luiz Gandini

Volkswagen: 3 seconds is a long time for a GTI – Ad by DDB

YWwV268TPqrxQUV5 — Sun, 22 May 2016 06:25:44 +0000

In order to launch the new Golf GTI in Argentina a 100 meter scenery with different settings and 20 actors was set up. With a high-speed camera installed inside the vehicle and and the help of a professional pilot this scene was travelled and shot.
The result of this creative idea is a 3 second teaser in which it is almost impossible to detect any individual element. But when the miralocamaralenta site is accessed, the slow motion version of the film can be seen, a 2 minute clip where we can observe in detail all that can happen in only 3 seconds when you drive a Volkswagen GTI.
#MiraloEnCámaraLenta (#watchitinslowmotion) will be the hashtag of the campaign in Facebook and Twitter under the slogan “3 seconds is a long time for a GTI”.

Volkswagen Golf GTI Fast Film – Slow Motion

Advertising Agency: DDB, Argentina
Creative VP: Hernán Jauregui
Executive Creative Director: Beto Cocito
Creative Directors: Facundo Varela, Adrián Piattoni
Digital Creative Director: Leo Orsolini
Creatives: Mariona Ardebol, Pablo Alvarez Mata
Chief of Production: Claudio Migliardo
Producer: Micaela Picco
Account Director: Graciela Combal
Account Executive: Manuel Quintana
Digital Account Supervisor: Pedro Garassino
Digital Account Executive: Anna Neri
Digital Production Director: Leticia Simon
Production Company: Poster
Directors: Seba Sanchez, Sebastián Caporelli
DOP: Mex Ledesma
Art Directors: Uki Damico, Rodrigo Salari
Executive Producer: Mariano Echarri
Producers: Ariel Rosman, Connie Naso
Editor: Emiliano Fardaus
Postproduction: Wolf
Post Coordinator: Lu Lamboley
Sound: Elefante Resonante
Music Studio: TDL Buenos Aires

Cole Haan: The art of elegant innovation

YWwV268TPqrxQUV5 — Sat, 12 Mar 2016 13:27:49 +0000

Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to announce its Spring 2016 campaign, The Art of Elegant Innovation, shot by Sebastian Kim. This season, the brand celebrates extraordinary design achievement by pairing New York architectural wonder, the World Trade Center Oculus, with the brand’s pinnacle design innovation: ZerøGrand.

This campaign marks the first time a brand has shot at the World Trade Center Oculus, also known as the WTC Transportation Hub, a testament to Cole Haan as the true proponent of elegant innovation through the lens of art, design and architecture. The Oculus was designed by the notable Santiago Calatrava. It is a visually stunning yet incredibly functional work of art and was created to mobilize hundreds of thousands of commuters daily. Evoking the elegance and strength of the hub, Cole Haan’s ZerøGrand collection uses proprietary Grand.OS technology to offer consumers and commuters alike an experience that is astonishingly lightweight, adaptively flexible, responsively cushioned and dynamically breathable. This authentic collision of craft, style and engineering is elegant innovation.

Advertising Agency: PMK BNC, USA

ASICS: Want it More

YWwV268TPqrxQUV5 — Sat, 20 Feb 2016 04:27:27 +0000

If you’re pushing towards a goal, They want to help you get there.

Asics has launched a new brand platform, ‘Want it more’, featuring real people pushing themselves hard physically to achieve their fitness goals.

Want It More

Credits:
Campaign: ASICS: Want it More
Client: Asics
Senior General Manager, Global Brand Marketing: Paul Miles
Global Advertising Manager: Eva Sutter
Agency: 180 Amsterdam
Executive Creative Dir: Dan Treichel, Dave Canning
Art Director: Tony Bartolucci
Copywriter: Joe Craig
Executive Producer:
Producer: Bethany Papenbrock
Asst. Producer: Davide Janssen
Account : Jim O’Regan
Business Affairs: Akvilina Jaskunaite
Planner: Ben Armistead
Production Co.: Smuggler/Gatehouse
Director: Henry Alex Rubin
DP: Ken Seng
Producer: Ben Link
Executive Producer: Chris Barett
Editorial Co.: Marshall Street Editors
Editor: Spencer Ferst
Producer: SJ O’Mara
Assistant Editor: Jake Armstrong
Online Facility: MPC Amsterdam
Colorist: Jean Clemant

Dentyne – Flaunt Your Breath

YWwV268TPqrxQUV5 — Fri, 19 Feb 2016 03:59:38 +0000

Standing on a crowded elevator before the workday begins is never fun, especially if that elevator is filled with colleagues breathing their stale coffee breath on you while trying to make small talk.

Credits:
Dentyne – Flaunt Your Breath
Created by McCann New York
North American Chief Creative Officer: Eric Silver
Co-Chief Creative Officer: Tom Murphy
Co-Chief Creative Officer: Sean Bryan
Creative Director: Matt Swinburne
Creative Director: Jillian Groger
Copywriter: Molly Wilkoff
Art Director: Zoe Kessler
Group Strategy Director: Julien Delatte
Senior Strategist: Amanda Perring
Group Account Director: Dina Hovanessian
Group Account Director: Olivia Heeren
Account Executive: Chris Chew
Account Executive: Danielle Jimenez
Chief Production Officer: Nathy Aviram
Senior Integrated Producer: Alexis Mead
Director: Jeff Low/Biscuit Filmworks
Editor: Chuck Willis (Internet) and Jamie Connors (TV)
The Cutting Room