For the first time in the organization’s 50-year history, the logo is inspired and designed by Special Olympics athletes. Athletes from across the country gathered for a three-day workshop in Orlando, where they joined forces with professional designers from Publicis Seattle, to provide the vision for the 2022 USA Games logo, as well as the primary color palette that explodes with life.

“It is an honor to be part of the team that created the logo,” Special Olympics athlete Lee Savage said. “This was so important to us because the Special Olympics is such an important part of our lives. We are proud of the logo and hope it can be an inspiration to society.”

Added Joe Dzaluk, president and chief executive of the 2022 Special Olympics USA Games: “This logo tells a story of how a combined passion for sports, perseverance and art can literally come to life on a blank canvas. These incredible athletes used their unique talents to inspire and design an iconic image for the 2022 Special Olympics USA Games brand, and it proved to be more meaningful than any of us could have ever imagined.”

Pete Kearney, executive creative director, Publicis Seattle, stated: “We’ve always felt this was never our logo to create – it was the athletes’. We embraced that idea and empowered the talent, vision and passion of these spirited artists. We’re in the business of changing perceptions, and with this work, we’ve shown that creative power exists in each and every one of us.”

Credits
Advertising Agency: Publicis Seattle, USA
President: Melissa Nelson
Executive Creative Directors: Jason Lucas, Pete Kearney
Creative Directors: Chris Campbell, Earl Wallace IV
Sr. Art Director: Chad Ford
Sr. Designer: Michelle Billings
Copywriter: Kai Nedderson
Head of Production: AJ Karim
Executive Producer: Jen Allen
Assistant Producer: Grace Gutierrez
Group Account Director: Garth Knutson
Account Supervisor: Pat Hutchinson
Account Executive: Brooke Songey
Project Managers: Nina Scarnici, Kurt Hartwig
Studio Director: Ricky Fisher
Sr. Print Producer: Molly Costin
Special Olympics Athletes/Artists: Caroline Shin, Haley Waggoner, Lee Savage, Aarushi Pratap, Marta Paramo, Coby Fineran, Andrew Weatherly, Patrice Jetter, Mariah Gilbert
Director: Rayka Zehtabchi
Director of Photography: Sam Davis
Editor: Sam Davis
Assistant Editor: Tim Deters
Design & Animation Company: Laundry
Executive Creative Directors: PJ Richardson & Tony Liu
Creative Director: Reza Rasoli
Managing Director: James Sweigert
Head of Production: Matthew Primm
Producer: Dean Marchand
Design: Reza Rasoli, Yoojin Seol, Teppei Maki, Ana Perez Lopez
Animation: Reza Rasoli, Teppei Maki, Ramzi Hogan, Samantha Maurer, Ana Perez Lopez
Audio Record: Push Button Productions
Producer/Engineer: Yeosh Bendayan
Producer/Engineer: Jon Ruhff
Mix / Sound Design: Bart Radio
Producer/Engineer: Bart Smith

Tags:
Publicis Seattle, Logo Design, United States, Sports, Special Olympics USA Games, Publicis, Academy Award-winning documentary, Orlando