Osaka – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 19 Jul 2019 04:53:10 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Osaka – Campaigns of the World https://campaignsoftheworld.com 32 32 Yamaha – I’m a HERO Program https://campaignsoftheworld.com/ooh-campaigns/yamaha-im-a-hero-program/ https://campaignsoftheworld.com/ooh-campaigns/yamaha-im-a-hero-program/#respond Fri, 19 Jul 2019 04:53:10 +0000 https://campaignsoftheworld.com/?p=16792 I’m a HERO Program is a program presented by Yamaha, a company that provided instruments all over the world for over a century.
In Medellín, Colombia, issues of poverty and inequality threatened to bar opportunities to children living in the city’s slums. To help these children realize the strength to rise above their circumstances, musical instrument manufacturer Yamaha invented a new instrument that was resilient enough to survive in a run-down environment and taught the children how to play the instrument over the course of 6 months. Yamaha then arranged for the children to perform the national anthem at a major football match. During the program, the children began to act and think more confidently.

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Credits
Client: Yamaha Corporation
Campaign: I’m a HERO Program
Advertising Agency: AID-DCC Inc.
Production Company: TAIYO KIKAKU Co., Ltd.

Tags:
I’m a HERO Program, Osaka, Japan, I’m a HERO Program, AID-DCC Inc., Music, Inspiring Short Films, Advertising Campaigns

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