Outdoor – Campaigns of the World

Decathlon created Ability Signs to help broaden how we see people with disabilities

YWwV268TPqrxQUV5 — Fri, 05 Nov 2021 12:01:06 +0000

Decathlon Canada celebrates sports enthusiasts who have a physical disability with Ability Signs.

The icons are available for free at their website. Use them to better reflect the human possibilities that exist.

Since its creation in 1968, the International Symbol of Access has served as a single icon representing all people with disabilities. Decathlon has reimagined this standard wheelchair signage to showcase the diversity inability of those represented by it. Called Ability Signs, these new icons now depict the symbol with a sport, such as basketball, rugby and tennis, to name a few. These new icons are intended to help broaden how we see people with disabilities. Canada’s 2020 Paralympic team inspired the range of sports represented by Decathlon’s Ability Signs.

Decathlon is a firm believer in the benefits of sport. And they firmly believe that sports are for everybody. Since first opening its doors in 1976, Decathlon’s mission has been to make sports more accessible to all, regardless of discipline or proficiency.

Credits
Brand: Decathlon Canada
Advertising Agency: Rethink, Montreal, Canada

Burger King: Proper dining is back

YWwV268TPqrxQUV5 — Sun, 26 Sep 2021 10:51:35 +0000

Due to the pandemic, Burger King had to close their indoor diners, so customers had to improvise and find creative ways of enjoying their meals. The brand captured those moments and created a campaign to reopen after lockdown, inviting everyone to eat properly again. The billboards were launched in Berlin, Hamburg and Frankfurt and were expanded to Social Media platforms.

Credits
Advertising Agency: INGO, Hamburg, Germany
Brand: Burger King
Campaign: Proper dining is back

Radio LETI BIT – The first online radio station where the music is created by the sculpture itself

YWwV268TPqrxQUV5 — Wed, 11 Aug 2021 05:52:40 +0000

On 17th June 2021 in St Petersburg on the territory of Sevkabel Port – the new urban space in the city where modern trends and technology are combined, the world’s first-ever sculpture that creates musical compositions aided by the wind and artificial intelligence for the Saint Petersburg Electrotechnical University.

Radio LETI BIT is the first online radio station where the music is created by the sculpture itself, weather conditions, and complex neural network algorithms. The sculpture is modeled like a radio, from which 144 fine rods emerge, ranging in height from 4 – 5 meters and visually reminiscent of human DNA. When it’s windy the rods touch and create a sound.

Inside the monument is a computer with neural networks and piezoelectric transducers that measure the oscillation of the rods. Based on the range of oscillations artificial intelligence, just like a composer with a huge base of sounds at their disposal creates a musical composition which can be heard right on the spot by using the audio columns built into the structure itself or in any part of the world by tuning into the online radio station letibit.ru. The wind is such that just like the music, the variations are endless, and therefore it never repeats itself.

Credits
Campaign: Radio LETI BIT
Advertiser: Saint Petersburg Electrotechnical University
Advertising Agency: Decembrist, St.Petersburg, Russia
Production: Cooldown
Photographer: Sergey Melnikov

Nike React: Running makes the world go round

YWwV268TPqrxQUV5 — Tue, 30 Mar 2021 16:24:43 +0000

Nike React: Run the World. Runners do make the world go round in an interactive stunt in Shanghai.

The people of Shanghai rubbed their eyes in disbelief when they saw a person running on top of a giant, spinning, 50-meter globe in the middle of the city. His running made the world go round, and as he ran faster, the world spun faster.

The stunt, “Running Makes the World Go Round,” marked the launch of Nike’s new running campaign “Choose Go” and introduced Nike Epic React technology to a broader audience in China.

Agency hijacked Metro City, a spherical building in Shanghai, and turned it into an interactive spinning globe that made runners look like they were on top of the world. Runners ran on a treadmill and magically appeared on top of the building using a 5-meter invisible screen and camera technology. The quicker they ran, the quicker they made the world go round.

Dozens of celebrities, including Edison Chen, had their names projected onto the globe while running on top of the world. This stunt delivered a strong message to China about the power of running, and encouraged everyone across the nation to get out there and run. The event garnered so much attention, the police shut it down and stopped the world.

Credits
Brand: Nike
Product: Nike React Shoes
Advertising Agency: Wieden+Kennedy
Campaign: Nike React

Vision Zero Project: The Impactful Reminder

YWwV268TPqrxQUV5 — Sun, 28 Feb 2021 13:29:34 +0000

Texting and driving have become one of the leading causes of accidents in Canada, and although 98% of Canadians consider it to be a serious issue, 35% admit to doing it anyway. That’s why the City of Montreal’s Vision Zero project created The Impactful Reminder – The stories of three real texting-and-driving victims as the basis of an interactive street exhibit. Replicas of their smashed-up vehicles were created and displayed with the texts responsible for the accidents on SMS- shaped airbags. Viewers were invited to send the words displayed as a text to a number associated with the car, triggering a recorded call from the victim telling their story and then prompting them to activate the built-in “Do not disturb while driving” mode on their phones. The exhibit appeared at the 2019 Montreal Auto Show and was then taken to the streets, generating 8.4 million impressions in 48 hours.

Credits
Brand: Vision Zero Project
Campaign: The Impactful Reminder
Award: Cannes Lions International Festival of Creativity 2019
Agency: Sid Lee
Executive Creative Director: Alex Bernier
Creative Director: Jonathan Lavoie
Copywriter: David Allard
Art Director: Jonathan Lavoie
Client Services Director: Marie-Julie Cossette
Agency production: Marie-Pier Lavoie

Director: Alex Miglierina
DOP: Benoit Jones Vallée
Camera Assistant: Alexane Bouvrette
Steadicam: Mathieu Charest
Grip: Alain Tremblay
Editor: Sarah Bérubé
Motion design: : Gérardo Manjirrez, Isabelle Vouligny
Social media strategy: Odile Archambault
Social media management: Anne Murray-Potvin
Interviews: Caitlin Walsh Miller
Researcher: Annick Charlebois
Public relations: Katia Aubin, Kristel Dupont
Sound mixing: Frédéric Laurier – BLVD
Web production: Simon Arnold, Maxime Daoust, Alsu Kurbanova, Caroline Royer, Alex Pilon, Vincent Paradis
Web design: Jonathan Pinard
Computer graphics: Sarah-Jeanne Turgeon

Production: Sud-Ouest
Executive producer : Simon Lavoie
Producer: Guillaume Bilodeau
Production Director : Anthony Martino Maurice

Skaters Rights – Vans Campaign for Skateboarders’ rights which are often taken lightly

YWwV268TPqrxQUV5 — Tue, 09 Feb 2021 05:51:38 +0000

Skateboarding will soon be an official Olympic sport, but skateboarders are still not taken seriously by the public. Skateboarders are not treated like athletes. People and security guards often get too violent with the skateboarders to stop them from skating. To remind skateboarders of their rights, Vans transformed every right shoe of their Vans pro classic into a reminder for Skaters Rights, including Civil rights and how to face the police. These rights are essential for the liberty of Skateboarders and getting them the same treatment as professional athletes.

Awards
Gold Pencil in The Young Ones 2020
Bronze Cube in One Show ADC 2020
Finalist in New York Festivals

Credits
Campaign: Skaters Rights
Brand: Vans
Product: Vans pro classic
Team: Alexander Elmfeldt Rönnmark, Carl Laurén, Ludwig Bornholm, Lukas Andersson
School: Berghs School of Communication

News_Paper by New York Post

YWwV268TPqrxQUV5 — Mon, 08 Feb 2021 16:41:51 +0000

The newspaper industry is on its way out, threatening local journalism. So how will locals stay informed about their communities? ‘News_Paper’ – New York Post answered this by reimagining the newspaper and putting it on a different kind of paper we use every day. Receipts.

Credits
Client: New York Post
Campaign: News_Paper
Art Director: Yunxuan Wu
Copywriter: Ozzie Nunez

Responsible Billboard – AB InBev

YWwV268TPqrxQUV5 — Thu, 10 Dec 2020 16:18:49 +0000

Responsible Billboard by AB InBev. Every year, more than 5,000 people die in accidents on brazilian roads. 65% of them involving alcohol. AB InBev’s truck fleet is the largest fleet in circulation in Brazil and our trucks travel these same roads, the message is very simple and direct: Where there is a driver, there can’t be Alcohol. Stickers on the trucks showed AB InBev’s non-alcoholic brands as well as the direct awareness message.

About AB InBev
Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium.

Credits
Client: AB InBev
Campaign: Responsible Billboard
Chief Creative Officer: Sergio Gordilho
Copywriter: Pedro Bullos
Art Director: Erico Braga
Designer: Yllo Pedra
Director: Pedro de La Fuente
Corazon Filmes
Category: Food & Beverage

This campaign is about:
Best alcohol campaign, Best drinking campaign, Best beer campaigns, Best OOH campaigns, Outdoor, Corona, Stella Artois, Budweiser, Lipton, Pepsi

Falabella: SneakerShiners

YWwV268TPqrxQUV5 — Mon, 02 Nov 2020 05:34:47 +0000

Falabella SneakerShiners: To celebrate sneakers day, Falabella used shoeshiners as it’s primary media, launching the first -and freshest- generation of SneakerShiners around the world.

Credits
Advertising Agency: Publicis Colombia, Bogotá, Colombia

This campaign is about:
National Sneakers Day, Falabella SneakerShiners, Experiential campaign, Outdoor, Marketing, Advertising

Budweiser Recup Arena

YWwV268TPqrxQUV5 — Fri, 30 Oct 2020 07:26:53 +0000

The 2018 FIFA World Cup left in its wake unforgettable moments… as well as 3 million Budweiser plastic cups. Instead of just throwing these away, the brand together with BOOTLEG Agency decided to do something special and used these cups to build Recup Arena, a football pitch made entirely out of recycled materials – Budweiser Recup Arena.

The red-and-white polypropylene cups were melted down into granules and then stretched into threads that would go into making the 65 x 34 meter pitch, with the subs’ benches and even the drainage system also made of recycled beer cups.

Credits
Campaign: Budweiser Recup Arena
Entrant Company: BOOTLEG
Creative Director BOOTLEG: Alyosha Starodubov
Senior Copywriter BOOTLEG: Nikita Nikiforov
Senior Art Director BOOTLEG: Anton Chalov
Marketing Manager for BUD, AB InBev: Aleksander Nikiforov
Marketing Director Russia, AB InBev: Konstantin Tamirov
Corporate Social Responsibility Manager, AB InBev: Tatyana Polyakova
Senior Brand Manager BUD, AB InBev: Sergey Slepnev
Brand Manager BUD, AB InBev: Evgeny Volkov
Senior Media Manager, AB InBev : Yuliya Biletskaya
External Communications Manager, AB InBev: Evgeniya Litvinova
External Communications Specialist, AB InBev: Irina Shchukina
Managing Director BOOTLEG: Ekaterina Shenets
Client Service Director BOOTLEG: Vladimir Pervozvansky
Senior Account Manager BOOTLEG: Kseniya Rubtsova
Strategic Planning Director BOOTLEG: Roman Sidorov
Strategic planner BOOTLEG: Anastasia Stepanosova
Senior Producer BOOTLEG: Valera Gorokhov
Producer Assistant BOOTLEG: Diana Seifetdinova
Executive producer Save As It Is: Manu Meyer
Executive producer Save As It Is: Ivan Buralkin
CG Supervisor Save As It Is: Sergey Petrenko
Creative producer Save As It Is: Klavdia Shifr
Producer Superdesigners studio: Ilya Perevedencev
Executive producer Superdesigners studio: Valery Linchuk
Head of integrated communications PromoAge : Evgeniya Gorodnicheva
Group head of projects PromoAge: Anna Avakova
Senior project manager PromoAge: Yana Sorokina
Title: “Budweiser Recup Arena”
Product: Budweiser Beer
Advertiser: AB InBev

This campaign is about:
Outdoor, Experiential, Advertising, Marketing

Purina Street Vet: An innovative billboard capable of analysing dog urine

YWwV268TPqrxQUV5 — Wed, 28 Oct 2020 13:09:26 +0000

Purina Street Vet is the first digital billboard to transform a dog’s natural urge into a health check. We placed digital billboards in dog-friendly areas with high foot traffic. Pheromones were released from the billboard to attract dogs and invite them to pee on it. The urine was collected and directed to a sterile environment to be analyzed in 30 seconds. The billboard then displayed the results.

If potential signs of diabetes, kidney failure, urinary infection, or dietary imbalance were detected, Purina Street Vet suggested an appropriate Purina ProPlan product and encouraged owners to download the results, which could be brought to a veterinarian. Dogs just had to listen to their natural urges and let our unique billboard do its thing. Thanks to Purina Street Vet, monitoring a dog’s health is as easy as walking in the park.

Credits
Production Company: Craft, Eddy, Digital District
Director: Jefferson Lellouche (Craft), Mario Schiniotakis (Eddy)
Producer: Arnaud Lemens (Tv, Craft), Yaël Guetta (Tv, Craft), Isabelle Crechet (Sound, Craf)
Executive Producer: Jean-François Bourrel (Eddy)
Head Of Production: Yannis Cullaz (Craft)
Post Producer: Caroline De Génis (Craft), Didier Le Fouet (Digital District)
Assistant Producer: Juliette Paille (Craft), Charlotte Goguet (Craft)
Line Producer: Maud Folléa (Eddy)

Other
Pr: Weber Shandwick Paris
Ceo: Eloi Asseline
Strategy: Jean Paoli (Strategic Planner)
Account Director: Emilie Barrail
Public Relations: Dominique Laureau (Integrated Media Relations)
Senior Associate: Claire Rénier

Creative Agency
Creative Agency: Mccann Paris
Executive Creative Director: Riccardo Fregoso (President Creative), Julien Chiapolini
Creative Director: Cédric Astrella, Sébastien Boutebel
Art Director: Lauren Haberfield, Adriana Luzzatto
Copywriter: Clément Le Bars
Senior Art Director: Philippe Puech
Ceo: Bruno Tallent
Global Business Lead: Cédric Vanhoutte (VP)
Strategy: Erik Bertin (Deputy General Manager In Charge Of Strategy)
Strategic Planner: Caitlin Bishop
Motion Designer: Valentin Audubon, Karim Victorin

Client
Advertiser: Nestlé Purina Pet Care
Marketing Manager: Véronique Herman (Specialist)
Business Specialist: Pierre Durand (Business Unit Manager Specialist)

Sound
Sound Company: The Hot Line
Producer: Aline Bernard
Sound Engineer: Adrien Le Blond

This campaign is about:
McCann, Advertising campaign, Nestlé Purina Pet Care, Outdoor, OOH, Billboard, Health, Dogs

Shepard Fairey: Voting Rights are Human Rights

YWwV268TPqrxQUV5 — Wed, 28 Oct 2020 04:18:06 +0000

Shepard Fairey is an artist renowned for his famous “Hope” image of Barack Obama as well as the artwork on the current cover of Time magazine. Mr Fairey has been equally active in Milwaukee, WI, where this month, along with local artists and the support of Wallpapered City, he painted a large voting rights mural on the Colby Abbot Building, located on Milwaukee St. The mural reads, “Voting Rights are Human Rights” and spans 7,400 square feet of wall space. Hanson Dodge, a Milwaukee-based independent advertising agency with deep ties to the community, documented the making of this mural. The project promotes unity, equity and creativity in Milwaukee. Fairey and his Obey Giant team worked with four Wisconsin artists — Tyanna Buie, Niki Johnson, Tom Jones and Claudio Martinez — along with Dyani White Hawk of Minnesota. In addition to Wallpapered City, local support was provided by Patti Keating-Kahn, Black Box Fund MKE, The Pfister and the Milwaukee Bucks. The mural is believed to be such a powerful expression that VISIT Milwaukee, which markets the Greater Milwaukee area, has added the “Voting Rights” mural to its list of many reasons to “Visit Milwaukee.”

Shepard Fairey –
“What I wanted to do on my last trip to Milwaukee is remind people how important it is to assert their right to vote. The inspiration behind the art of this “Voting Rights are Human Rights” mural is the image of an anonymous marcher from a civil rights march, originally photographed by Steve Schapiro. I felt that this subject is emblematic of the ongoing fight.

It was important to me that I wasn’t the only voice in this piece. I feel very lucky that artists Tyanna Buie, Niki Johnson, Tom Jones, Claudio Martinez, and Dyani Whitehawk, were open to being included in the mural to demonstrate the need for voting rights and racial and social justice! I hope that people will look at this mural and be reminded that their voice matters in shaping the future.

Special thanks to my mural crew for all the hard work, Hanson Dodge for this awesome video, and to Wallpapered City, Black Box Fund, the Milwaukee Bucks for the support on this project!”

Credits
Advertising Agency: Hanson Dodge, Milwaukee, USA
Executive Creative Director: Chris Buhrman
Creative Director: Joe Ciccarelli
Videographer: Brad Rochford
Art Director: Jillian Turbessi
Producer: Michael Joyce
Artist: Shepard Fairey
Obey Giant Team: Dan Flores, Nicholas Bowers, Rob Zagula, Luka Densmore, Jon Furlong, Victoria Yarnish
Contributing Local Artists: Tyanna Buie, Niki Johnson, Tom Jones, Claudio Martinez Dyani

This campaign is about:
Outdoor, OOH, Billboard, Print, United States, Public Interest, Shepard Fairey, Obey Giant, Hanson Dodge, United States Presidential election, US Election 2020, Street Art, Wallpapered City, Marketing and Advertising

Lacoste: Save Our Species

YWwV268TPqrxQUV5 — Sun, 18 Oct 2020 13:18:49 +0000

For the second year, Lacoste is raising awareness on threatened animals as part of its partnership with the International Union for Conservation of Nature (IUCN) through Save Our Species campaign.

Idea:
During 24 hours, for the International Day for Biological Diversity, Lacoste’s crocodile made way for ten endangered species all over the world. On this day, Lacoste became «crocodile free» in every square foot of its shops and every communication (TV, OOH, social media and e-shop). Novak Djokovic, a Lacoste ambassador, took part in the operation by wearing an official outfit with the Hawaiian Monk Seal logo during Rome’s ATP Masters. The campaign encountered great media exposure. It also drove a record number of customers in stores.

All profits from this day helped IUCN’s efforts to conserve threatened wildlife.

#LacosteSaveOurSpecies

Credits
Agency : BETC Paris
Creative Director: Antoine Choque
Art DIrector: Jonathan Baudet-Botella
Copywriter: Olivier Aumard
AD assistants: Benoit Ferran, Jessica Fecteau, Joachim Touitou
Account Manager: Fanny Buisseret, Charlotte Sellier, Suzy Morin
Media Strategy: Lennie Stern, Julien Levêque

This campaign is about:
Lacoste Save Our Species, Lacoste crocodile free, Outdoor, OOH, Social Media, Print, Hawaiian Monk Seal, wildlife, Animals, Moheli scops owl, North Atlantic right whale, Iberian lynx, Yemeni mouse-tailed bat, Northern hairy-nosed wombat, Mountain Chicken Frog, endangered, Addax, Allotoca maculata

Bolt: Save your ears

YWwV268TPqrxQUV5 — Sat, 03 Oct 2020 09:33:16 +0000

Bolt Save your ears

In Ukraine, there are a lot of traffic accidents. Around 30 thousand people get injured, and more than 3 thousand die every year. Hundreds of dead could have been saved if they used seatbelts. Transportation platform Bolt, BBDO Ukraine and DGTL RLGN production studio launched a campaign to make people fasten seatbelts. For this project, they created a song that people can’t stand. This annoying song was playing very loud in the car until all passengers fastened their seatbelts.

“In modern conditions, we have to hurry up to be in time. However, haste, carelessness and an unfastened seat belt can be costly on the road. We have always taken care of the safety of all road users. We are very pleased that the BBDO team shares our values, so we are happy to join the project, ”says Bolt Regional Manager Taras Potichny.

“Usually social advertising tries to scare us. And of course it doesn’t work. It is difficult for us to try on a terrible situation: “This will never happen to me. I don’t even want to think about it.” And something funny and unusual, on the contrary, is remembered by itself. I would like to talk about this later. I was looking for the aspect that the passenger will definitely pay attention to during the trip. Which can change his behavior. Music, ”says Dima Kishka, author of the creative idea of Creative Group Head BBDO Ukraine.

Credits
Client: Bolt
Campaign: Save your ears
Advertising Agency: BBDO Ukraine, Kyiv, Ukraine
Production Studio: Dgtl Rlgn
Recording Studio: Propeller Studios
Recording Studio: Baker Street Sound Studio
Regional CEO, BBDO Ukraine & Central Asia: Victor Ishkov
Regional Executive Creative Director, BBDO Ukraine & Central Asia: Anze Jereb
Creative Director, BBDO Ukraine: Denis Keleberdenko
Creative Group Head, BBDO Ukraine: Dima Kishka
Art Director: Oleh Prystupa
Art Director: Pavlo Melnyk-Krysachenko
Motion Designer, BBDO Ukraine: Igor Atamanchuk
Senior Graphic Designer, BBDO Ukraine: Stanislav Nizamov
Graphic Designer, BBDO Ukraine: Anastasiia Zhytnyk
Post-production, BBDO Ukraine: Denys Kryvosheia
Client Service Director, BBDO Ukraine: Irina Danilevskaya
Account Director, BBDO Ukraine: Halyna Sokulska
Producer, BBDO Ukraine: Alexsandra Guliai
PR & Publicity Manager, BBDO Ukraine: Alexandra Korotkova
New Business Manager, BBDO Ukraine: Elena Kravtsova
Regional Marketing Manager CIS, Bolt: Serhii Kostia
Local Marketing Manager, Bolt: Anna Mizina
Director, DGTL RLGN: Vitaliy Molchanov
Producer, DGTL RLGN: Yuliya Kozinska
Producer Assistant, DGTL RLGN: Jenia Oleynik
Producer Assistant, DGTL RLGN: Mariana Fedchuk
Composer: Stanislav Halushka
Singer: Andriy Sereda
Singer: Tetiana Pirozhok

This campaign is about:
Bolt Save your ears, Experiential, Ukraine, Automotive, Transport, Bolt, BBDO, Outdoor

Mukhota – The life saving mask by Work In India

YWwV268TPqrxQUV5 — Fri, 18 Sep 2020 07:21:43 +0000

Mukhota by Work In India

The brief
Was to help with cost effective technological solution that could save fishermen from unknowingly crossing into International waters and getting caught by maritime police of other countries and face long jail terms.

Cultural Context
They found that fishermen across the villages carry a mask called a Mukhota on their fishing boats. As cultural beliefs these masks are used to keep them safe and ward off evil spirits. So they turned these Mukhota masks into simple alarm systems that warned fishermen as they got dangerously close to international waters.

Solution
They turned the masks into alarm systems that warned fishermen as they got close to international waters. A GPS system was attached, that tracked the co-ordinates of the boats. As they neared the international boarder the alarm was triggered. This alerted them to turn back. Over 2000 masks were distributed across coastal villages & they have been activated over 15, 000 times in multiple regions

Credits
Client: Work In India
Campaign: Mukhota
Advertising Agency: Kinetic Worldwide, India
Creative Director: Sommnath Sengupta
Creative Manager: Rupesh Salvi
Designer: Rohan Karekar
Director: Deepchanda
Producer: Akash Tiwari
DOP: Arshi
Music Director: Dominic Thomas
CEO, South Asia and middle east: Suresh Balakrishna
Global Head of Innovation: Dennis Kuperus / Kinetic Benelux & Nordics
Global CEO: Mauricio Sabogal
Global CMO: Liliana Caro

This campaign is about:
Technology, Public Interest, NGO, Innovation, Fishermen, India, Kinetic Worldwide, Mukhota, GPS, Outdoor, Advertising, Work In India, Product Design, Electronics