Paris – Campaigns of the World

Netflix GIFs: How Ogilvy Turned Real-Time Moments Into Advertising

YWwV268TPqrxQUV5 — Thu, 04 Nov 2021 06:47:54 +0000

Netflix has teamed up with Ogilvy Paris to roll out digital billboards. All of which feature a series of flashing GIFs pulled out of popular TV shows and films from the Netflix library.

The Netflix Gif Campaign react to different things, changing their emotions based on things like current events and even the weather.

Credits
Brand: Netflix
Agency: Ogilvy & Mather Paris
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Art Director: Julien Chiapolini
Copywriter: Riccardo Fregoso
Creative Assistants: Hélène Boudin, Nazgol Atharinejad
Production company: Delapost Paris

A climate of hunger campaign by Action Against Hunger organization

YWwV268TPqrxQUV5 — Wed, 30 Jun 2021 13:38:46 +0000

The climate emergency is one of the main factors behind growing world hunger.
According to the FAO, the three major causes of world hunger are war, economic shocks and climate change. The countries most affected by hunger are those that are most impacted by extreme climate phenomena. These are also the least resilient countries, as their populations have limited access to production resources and social safety nets that protect against the consequences of the climate emergency. Climate change affects ecosystems, means of production, the economy and the livelihoods of everyone who depends on agriculture. Longer and more frequent droughts and an increasing number of storms, floods and extreme heatwaves are just some of the most alarming effects.

Action Against Hunger have been working in the field for 40 years and have witnessed the experiences of the populations they work with.
In recent years, events linked to the climate emergency have pushed populations in the most vulnerable countries into increasingly precarious situations. The climate emergency is threatening production and food supply for the populations they support in the regions where they work. It is one of the main factors behind growing world hunger. Extreme weather phenomena heighten exposure to hunger, malnutrition, and food insecurity, especially among vulnerable people. If nothing changes, our collective ability to feed ourselves in the future is at risk.

Today, raising awareness of the impacts of the climate emergency on hunger is an urgent task.
The impacts of climate change on the environment are already well known, but the public is much less aware of the role of climate in worsening the problem of world hunger. Despite young people’s mass mobilisation around climate, its effect on hunger is an angle that is not talked about enough.

Action Against Hunger recognizes that the impacts of climate change have been disastrous and growing in the last four years. In its role as a humanitarian and development organisation striving to eradicate hunger and malnutrition and to meet the Sustainable Development Goals (SDG), Action Against Hunger is committed to raising awareness of the link between the climate emergency and hunger in 2021. It also promises to promote political changes that improve the humanitarian system, public development aid, international initiatives and national frameworks that tackle climate change.

Credits
Creative Director: Emmanuel François Eugène
Managing Director: Jean-Benoist Werth
Artistic Director: Quentin Delachaux
Writer Designer: Stéphane Le Frapper
Consulting Director: Alexandre Pecard
Project manager: Manon Nion-Guillot
Media Agency: Havas
Campaign: #UnClimatDeFaim (A climate of hunger)
Action Against Hunger
Delphine Marques, Directrice déléguée à la Communication
Lorena Rodriguez Alvarez, Responsable Mobilisation et Campagnes
Marie Tapia, Chargée Mobilisation et Campagnes

Parisian Road Safety Authority: The Virtual Crash Billboard

YWwV268TPqrxQUV5 — Thu, 20 May 2021 06:47:25 +0000

In France, and particularly in Paris and its suburbs, pedestrians are disobedient towards road safety rules. In the past year, 4500 persons were injured or killed due to imprudent behavior. To change behaviors, nothing has more impact than the experience of danger. So brand thought: Why does an accident always have to happen first to make people realize the danger? The creative idea of this campaign was born: The Virtual Crash Billboard, make people experience the fear of getting hit by a car and transform this individuals’ experience into a raised awareness mass campaign targeting the largest number of people. Impact – without an impact.

An interactive billboard was conceived to make careless pedestrians realize the danger of their behavior. Equipped with a motion detector, speaker, and camera, the smart billboard makes the sound of screeching tires whenever a pedestrian attempts to cross while the red man is lit. The frightened faces of these pedestrians are projected directly onto the billboard and shown alongside the caption: ‘Don’t risk looking death in the face. Check the lights and cross safely.’

Credits
Advertiser: DRIEA / Parisian Road Safety Authority
Campaign: Virtual Crash Billboard
Advertising Agency: Serviceplan, Paris, France
Chief Creative Director: Hervé Poupon
Creative Director: Daniel Perez
Art Director: François Lesaint
Copywriter: Benjamin Coche
TV Producer: Renaud Chabert
Production Company: Trinity films

APF France Handicap: France Accessible

YWwV268TPqrxQUV5 — Sat, 07 Sep 2019 14:22:36 +0000

APF France Handicap: France Accessible

Background In Paris, 2018, one basic universal right isn’t respected: equal mobility for all. People with reduced mobility only have access to 2% of the Paris Metro, as only Line 14 is properly equipped to help wheelchair users get around. An unfair & unacceptable situation, making Paris the least accessible city, for people with disabilities, in the world, far behind other big cities like Washington (100% accessible), Los Angeles (100% accessible), Tokyo (88% accessible) or Barcelona (82% accessible). This situation is cause for concern, especially since the 2024 Olympic & Paralympic Games are right around the corner, and Paris is meant to be one of the host cities.

Idea
During World Mobility Day, hundreds of volunteers & people with disabilities participated in an illegal stunt operation that took place in the 293 non-accessible metro stations in Paris. The classical metro map was covered with a new metro map that exclusively showed Line 14: the only accessible line to people with disabilities.

Strategy
With only 9 accessible metro stations out of 303, the Paris metro is the least accessible one in the world for people with reduced mobility. Mobility is a universal right, people with reduced mobility should have equal access to it like everybody else. First target the general public (70 million french people, especially all Parisians), especially those with influence on social networks. The second target, the journalists & the media. And lastly, those who have the power to change things: the politicians. APF France Handicap managed to catch the attention of the Mayor of Paris, Anne Hidalgo, and of the French president Emmanuel Macron. They redesigned the Paris metro map so that it would only show Line 14, printed it and stuck it on top of the classical metro maps in the 293 non-accessible metro stations in Paris. They also handed out 10 000 leaflets containing our map to people. Execution Media channels and integration: the current metro maps located at the entrance and inside Paris metro stations. Implementation: They redesigned the Paris metro map so that it would only show Line 14. They then printed the maps in real size using self-adhesive paper.

Scale
We stuck these new maps on top of the classical metro maps in the 293 non-accessible metro stations in Paris.

Timeline
This covering stunt took place on World Mobility Day, on the 26th of September 2018, and was talked about in the media & politics for 3 months.

Outcome
590 million global impressions – 6,5 million in earned media – 0 media investments – Hundreds of articles in the media – Caught the attention of the politicians: Mayor of Paris Anne Hidalgo sent an official letter to the organisation in charge of the Paris Metro, to take concrete measures to make the metro more accessible to all. Emmanuel Macron recently announced that 60% of the metro network would be accessible to all by 2024, in time for the Olympic / Paralympic Games.

Credits
Brand: APF France Handicap
Campaign: France Accessible
Advertising Agency: Brand Station Paris, Paris, France
Project Lead: Natcha Crea, Xavier Delaporte
Production: Rémy Guizerix, Laetitia Bernard, Pauline Juliano
PR Lead: Fabien Manzano Martinez
Sound & Mix: Circonflex
Stunt Film: The Cabs
Case Study Animation: Noé Paris, Louis Wallet
Art Directors / Copywriters: Damien Guiol, Samy Benama, Djavid Karmaly
Creative Directors: Damien Guiol, Samy Benama
Chief Creative Officer: Loïc Chauveau

Tags:
Outdoor, Public Interest, NGO, Awareness Campaign, Digital, Best Digital Campaigns, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Mayor of Paris: Welcome to My Paris!

YWwV268TPqrxQUV5 — Tue, 12 Jul 2016 05:18:27 +0000

Welcome to My Paris – UEFA EURO 2016

Credits
Brand: Mayor of Paris
Media: Print
Category: Transport, Tourism
Agency: Dicom
Geo: France
Mayor of Paris: Welcome to My Paris! – Velib
Advertising Agency: Dicom – Mairie de Paris, Paris, France
Art Director: Rié Hirai
Copywriter: Axel Orliac / Daconcept
Illustrator: Jean – Michel Tixier / Talkie Walkie

Neuf Music – Make your own mix

YWwV268TPqrxQUV5 — Thu, 24 Mar 2016 03:38:55 +0000

Credits
Campaign: Neuf Music – Make your own mix
Brand name: Neuf Cegetel
Product: Neufmusic.fr
Advertising Agency: Agence .V., Paris, France
Creative Director: Christian Vince
Art Director: Romain Guillon, Nicolas Martinie
Copywriter: Pierre Riess
Photographer: Adolfo Fiori

Sometimes we’d rather be treated like animals.

YWwV268TPqrxQUV5 — Fri, 04 Dec 2015 07:26:42 +0000

Depaul France and Publicis Conseil both wanted to test out for real their feeling that, when out on the street, we tend to pay more attention to abandoned animals than we do to homeless people.
For a whole day, a homeless person and a dog stayed seated in the same street, a few meters apart from each other. A hidden camera counted the number of times passers-by looked at one or the other.

Sometimes we’d rather be treated like animals.
Help us change the way we see homeless people.

Credits:
Advertising Agency: Publicis Conseil, Paris, France
CoExecutive Creative Directors: Fabrice Delacourt, Olivier Desmettre
Creative Directors: Fabrice Delacourt, Olivier Desmettre
Copywriter: Olivier Dermaux
Art Director: Mathieu Vinciguerra
Ad Assistant: Sacha Martiretti
Account managers:Caroline Darmon, Lou Leproux
Director: Côme Le Quilleuc
Montage: Clément Martin
Production: Cyril Faïa et Valentin Pétrou, Collek agency
Art Buyer: Jean-Luc Chirio

Doctors of the World: Make a child cry.

YWwV268TPqrxQUV5 — Sat, 11 Jul 2015 11:53:42 +0000

Save their life
#MakeAChildCry

It’s a fact that children don’t like to see the doctor. Our instruments, our medicines or our outfits have a knack for making them cry.

Unfortunately, many don’t have this opportunity: 4 million children under the age of 5 die each year from diseases that could have been prevented.

A simple gesture can save their lives.

Today, a child dies every 7 seconds from lack of care.

Credits:
Advertising Agency: DDB, Paris, France
Executive creative director: Alexander Kalchev
Creatives: Gautier Fage, Sébastien Henras, Julien Bon, Benoit Oulhen
Account Management: Matthieu de Lesseux, Marine Hakim, Sophie Colus
PR: Anne-Marie Gibert
Photographer: Achim Lippoth