The COVID-19 crisis has brought the world to its knees. Furthermore, given the lack of a vaccine, we are at an alarmingly vulnerable position. However, we still have the power of community awareness on our side. The internet has played a pivotral role in making that possible. Various online voices are educating the public in new and innovative ways. Recently, a website went live. It addresses how social distancing vis a vis maintaining a distance of six feet can save lives.

A video campaign of the same name as the website accompanied its launch. It was conceptualised by a Rochester-based advertising agency called Partners + Napier. The video uses sound, minimalistic visuals, and animated typography to deliver its message.

All in all, it is a great initiative that owes to its efficacy to its simple yet powerful premise.

Credits
Campaign: Six Feet Saves
Advertising Agency: Partners + Napier, Rochester, NY
Creative Chairman: Sharon Napier
Executive Creative Director: Mike Baron
Chief Creative Officer: Rob Kottkamp
Senior Art Director: Rick Calzi
Senior Art Director: Max Brown
Senior Art Director: Rob Warchol
Group Creative Director: Dan O’Donnell
Group Creative Director: Andy Rose
Copywriter: andrew scott
Assoc Copywriter: Isabel Drukker

Tags:
Latest COVID-19 updates, COVID-19 crisis, social distancing, Rochester, Partners + Napier, Digital Campaign, Six Feet Saves