#DilSeAzaad | BLUSH

This Independence Day, we hope that you find true freedom by breaking free – from the norms that have created rigidity in our approach towards life and the attributes that make us a less accepting person.

#RideYourIndependence | Bajaj Avenger

‘The day a woman can walk freely on the roads at night, that day we can say that India has achieved independence. -Mahatma Gandhi
#FeelLikeGod #BajajAvenger

Vehicle Sounds Mashup | Truebil

This Independence Day, Truebil is gifting a patriotic beat to salute the unsung heroes who are the lifelines of our country. The national anthem was recreated using the sounds of vehicles.

The Breakfast Dilemma | MTR Foods

‘Why divide, when you can share?’. #MTRIndiaKaBreakfast
Watch the story of two roommates and their breakfast dilemma.

#iDPledge | iD Fresh Foods

This Independence Day, We pledge to give back to our Armed Forces by supporting their loved ones. We pledge to bring the children of our country’s martyred heroes a little closer to their hopes and aspirations. By taking the #iDPledge www.iDPledge.in
The Directorate of Indian Army Veterans (DIAV) and iD have joined hands to take this initiative forward.

#HeroSalutes | Hero MotoCorp

Behind every soldier lies the unconditional love and unwavering support of an even stronger family. #HeroSalutes the heroes behind the heroes this Independence Day.

#UnitedByFaith | United Colors of Benetton

Based on a true story, this short film follows a day in the life of an older man from Lucknow, India.
This is a heartwarming story this Independence Day to serve as a timely reminder that humanity is the most prominent religion.

#SaveTheTiranga | Micromax India

Every August 15, we proudly hoist our national flag, only to leave it in the dust the following day. The brand, therefore, urges the viewers to download the Tiranga App by Micromax and wave the Tricolour digitally.

#EkBharat National Anthem | Lokmat

Let’s celebrate all abilities of persons with and without disabilities & diversities. #Lokmat

#HumareYahan | Baadshah Masala

This Independence Day campaign pushes notice to how certain traditions between India and Pakistan are similar and how these two sister countries are related.
Swad Jo Dooriyan Mita De

India #70NotOut | Manyavar

Virat has a unique take on India’s 70-year performance this Independence Day!

Hind | Terribly Tiny Tales

Based on a true story, हिंद (Hind) follows a day in the life of an older man from Lucknow, India, and his contribution towards a temple which has been an integral part of his life for many years.

Tags:
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Ms Tendai Bhiza at PASSOP:
“Juxtaposing these two symbols creates such a strong impact and challenges the assumptions people have about Muslim identity”

Ryan McManus, Executive Creative Director at NATIVE VML:
“We are fully aware that certain quarters may find these images controversial, but the point of this movement is to challenge the prejudices people may have, and change the way we think about a culture that has been unjustly defined by the actions of a select few”

Credits
Advertising Agency: Native VML, Cape Town, South Africa
Executive Creative Director:Ryan Mcmanus
Creative Director:Adam Whitehouse
Photographer:Justin Polkey
Producer:Chantel Green
Stylist:Crystal Birch
Art Director:Ernst Lass
Global Chief Creative Officer:Debbi Vandeven
Chief Creative Officer:Jason Xenopoulos
The Institute Editor:Duvan Durand
Group Account Director:Elizabeth Graham
Project Manager:Lara Matthews
Motion Graphics: Frank van der Elst
Camera Man: Warrick Mcleod