Paytm – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 19 Oct 2021 16:04:20 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Paytm – Campaigns of the World https://campaignsoftheworld.com 32 32 The best Diwali campaigns of 2020 https://campaignsoftheworld.com/film-and-video/diwali-campaigns-of-2020/ Tue, 05 Oct 2021 07:29:53 +0000 https://campaignsoftheworld.com/?p=24736 Watch the best Diwali campaigns of 2020

Swiggy

Soan Papdi has travelled more than us this year ?
#Diwali2020

 

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MTV India

 

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OYO Rooms

Basta nikalo, diwali manalo! Plan simple hai guys, iss Diwali, #GhumoFiroOYO.

 

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Bajaj Allianz Life Insurance

This Diwali, lighten up lives and #LifeGoals. Say YES to celebrations and NO to Child Labour. Your pledge to #StopUnboxingFireworks could help Chintu and thousands like him get their #LifeGoalsDone! Watch the video to know more.
#LifeGoals #StopUnboxingFireworks #LifeGoalsDone
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Amazon Great Indian Sellers #TyohaarKeLiyeTaiyaar

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This is not just a Cadbury ad

Here’s how we made our Cadbury ad also an ad for hundreds of small local businesses across the country. That’s why we called it ‘Not Just A Cadbury Ad’.
#KiseKhushKarenge #Diwali2020 #CadburyCelebrations #NotJustACadburyAd

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OkCredit – Chanderi Silk Online Shops

#Chanderi #silk #Local4Diwali
Chanderi has attracted women from entire world with its hand woven #silk sarees and other products. In many centuries, first time 6000+ weavers of Chanderi faced near unemployment in 2020. But with the support of govt. and youth, Chanderi’s weavers now have their own online shop.
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OPPO Mobile – #BeTheLight

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Paytm – Away from loved ones on Diwali? No problem!

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Kalyan Jewellers – Celebrate the tradition of togetherness this Diwali

#KalyanJewellers #TraditionOfTogetherness #DilRoshanTohDiwaliRoshan
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Philips – #KhushiyonKiLadi

This Diwali, when you buy something for your home, you light up many other homes.
So celebrate with all your heart, give this #KhushiyonKiLadi a kickstart.
YouTube Video

 

Mankind Pharma – #SpreadingKindness ft. Piyush Mishra

Kindness is not found but spread!
This Diwali, let’s all come together and pledge to serve life with utmost kindness.
#SpreadingKindness #HappyDiwali
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]]> Brands Celebrate Indian Cricket Team’s Victory At Gabba, Meme-Style! https://campaignsoftheworld.com/digital-campaigns/indian-cricket-teams-victory-at-gabba/ Wed, 20 Jan 2021 16:06:26 +0000 https://campaignsoftheworld.com/?p=22727 #IndVsAus – India created history with a hit story.

India defeated Australia by whooping 3 wickets, bagging the test series (2-1), and adding the feather of Border-Gavaskar trophy to its winning crown.

The icing on the cake with this victory was that it was a second-tier Indian side playing at Gabba, a place where Australians stood strong without accepting defeat for 32 straight years. But with this #IndVsAus test match, we changed the course of history and made them taste defeat on their winning ground.

With everyone in a super celebration mood, brands joined forces with netizens. This time they too are celebrating Indian cricket victory with hilarious and spot-on cricket memes. And as always, we found the best of these memes for you.
Enjoy.

We hope these IndVsAus cricket memes warm your heart as much as it did for us.
Happy Celebration!

Netflix India

 

Zomato

 

Anand Mahindra

 

Swiggy

 

Reliance Digital

 

Paytm

 

Pepsi India

 

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IndiGo

 

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Dineout

 

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Boat

 

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Social

 

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Audi

 

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Tata Cliq

 

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Manforce India

 

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Durex

 

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Swiggy

 

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Bumble

 

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Fevikwik

 

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Cure Fit

 

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Vodafone

 

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Dunzo

 

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Tinder

 

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KFC

 

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Himalaya Men

 

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Arre

 

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Bingo

 

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Alt Balaji

 

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Ixigo

 

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]]> Behind India’s New Online Development (BINOD) https://campaignsoftheworld.com/digital-campaigns/binod/ Tue, 11 Aug 2020 13:58:25 +0000 https://campaignsoftheworld.com/?p=20140 A week ago, who would have thought that ‘Binod’ would become the moniker of an all-out social media movement! Nonetheless, Binod is everywhere. Look up the trending section on Twitter and see for yourself (that is if you’ve just come out of hiding). But, where did Binod come from? More importantly, how did a mere name gain traction of the size that most marketing campaigns aspire for? Well, like most online trends, the origin of Binod is not rooted in some iron-clad logic. Instead, it was born out of a seemingly everyday phenomenon in the world of YouTube. More precisely, the Channel Slayy Point released a video in which they threw some shade on the meaningless comments that their videos get. One of the comments was made by someone named Binod Tharu. Guess what the comment said? Well, “Binod”! From that point forward, the name spread all over the internet like wildfire. In fact, its spread still hasn’t been contained. From the biggest brands in the country to viral social media personalities, everyone is feeding oil to the ‘Binod’ fire. Here are some glimpses of the development so far:-

YouTube India

Jaipur Police

Tinder

Airtel

Swiggy

Call 112

Mumbai Police

Netflix

Paytm

Bumble India

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Comment Binod if you agree ?‍♀️

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Bewakoof

SBI

Paytm

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Binod is smart. Be like #Binod.

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Prime Video

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binod

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Kingfisher

Tags:
Social Media Trend, Viral Campaign, Trending, Twitter Meme

]]> Top 8 Independence Day Campaigns of 2018 https://campaignsoftheworld.com/digital-campaigns/top-8-independence-day-campaigns-of-2018/ https://campaignsoftheworld.com/digital-campaigns/top-8-independence-day-campaigns-of-2018/#respond Sun, 26 Aug 2018 02:39:16 +0000 https://campaignsoftheworld.com/?p=13938 Parle-G | Independence Day Armed Forces Film

#YouAreMyParleG
Every year, India commemorates its independence on 15th August. It is the day when the whole nation remembers the sacrifices of our freedom fighters, political activists, and the common folk. Talking about sacrifice, let’s put the limelight on one of the key reasons behind the longevity and survival of our independence; the armed forces. In a recent Independence Day-themed campaign, Parle-G released an almost 2.5 mins long film honoring the life of a soldier.

The digital campaign was created by an agency called Thought Blurb, and was marketed under the hashtag ‘#YouAreMyParleG’. The emotionally provoking film not only details on the real-life life of Ankit Singh behind enemy lines but also gives sentimental insights about his familial ties. The micro-movie ends with the message that some people turn into the whole nation’s packet of Parle-G. The final message makes a fitting end that also encapsulates the spirit of the hashtag ‘#YouAreMyParleG’.

From a marketer’s perspective, the brand’s personalized touch to the core message of the film is well-embedded. We feel that this digital campaign is a gracefully presented tribute to the Indian Armed Forces!

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Bajaj Avenger – Show your patriotism

#FLG #IndependenceDay
The Bajaj Avenger has established itself as the signature cruise bike for every Indian. Imagining a bike-trip to Leh-Ladakh automatically induces one to imagine riding a Bajaj Avenger. However, the iconic stature of this bike isn’t our topic for today. The topic at hand is a recent campaign by Bajaj centered around the theme of our country’s 72nd Independence Day. The digital promo is titled ‘Show your Patriotism’ and puts a new spin on what it means to be patriotic.

Every year on 15th August, citizens all over India wave plastic flags in commemoration of the country’s freedom. However, as portrayed in the 1 and a half-minute film made by Bajaj, true patriotism is in caring about the environmental standards of India. The film subtly says that instead of encouraging the sale of plastic ‘Tirangas’ all over the country, we must instead indulge in making our environment cleaner.

We feel that the social message hidden in the campaign serves as the perfect propellant to solidify the company’s image as a patriotic entity. Furthermore, the campaign’s heart is in the right place!

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Mahindra Truck and Bus – Anekta Main Ekta | Feel the Nation

India is a land that has diversity and secularism as some of its foundational principles. In fact, the word ‘secular’ is a part of the Preamble to the Indian constitution. Despite stark cultural differences spread throughout 29 states, Indians do not shy away from the spirit of unity. In a recent Independence Day digital campaign, Mahindra has made an attempt to showcase the same spirit of “Anekta Main Ekta”.

The film portrays some heartwarming experiences of heavy commercial vehicle drivers from different parts of the country. All the storytellers in the campaign present a unified front by praising the nation’s unbreakable integrity.

We feel that Mahindra manages to deliver a much-needed message with this campaign. Contrary to the grim picture painted by various media sources, this film reminds us that our nation’s core beliefs are still intact! #FeeltheNation

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United Colors of Benetton | #UnitedByHope

India is a country where multiple cultures coexist, and live their lives with a shared spirit of harmony. People belonging to different cultural groups possess different mannerisms and clothing patterns that define their uniqueness. In a campaign released around this year’s 72nd Independence Day, United Colors of Benetton depicted that a sense of uniqueness does not inhibit a sense of unity. The powerful sentiment was depicted via a social experiment called ‘#UnitedByHope’.

The video involves people coming from different faiths talking about some of their prized possessions. Later on, the same possessions were collected in a box which was handed over to a group of children. The heartwarming manner in which the kids embraced all cultural emblems with equivalent admiration speaks volumes about our country’s future.

We feel UCB’s ‘#UnitedByHope’ thrives because of its subtle impact. The underlying message isn’t blatantly stated out but makes itself apparent by the end. Its intelligent presentation is the most striking characteristic of this campaign!

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Airtel India – National Anthem by the Sarod Maestros

Jana Gana Mana is a melody that resides in the heart of every Indian. Our national anthem not only defines the iconic nature of our country but also carries the unified spirit of India inside it. Two days before India’s 72nd Independence Day, Airtel India gave the country a new rendition of our beloved national anthem. In the passionate performance by Sarod Maestros Ustad Amjad Ali Khan, Amaan, and Ayaan, a celebratory cheer marking India’s independence was brought to life.

The video capturing this new rendition of Jana Gana Mana was produced by lasteleven. The direction and editing credits belong to Inderjit Singh and Tanveer Singh. Sawan Dutta was responsible for arranging the art-piece. The fact that the original composition by Rabindranath Tagore was kept intact throughout the performance makes it even more special.

We feel that Airtel India did justice to the celebration at hand. This rendition of our national anthem will definitely be remembered for a long time!

YouTube Video

Vivo India | Happy Independence Night

Every Independence Day, we celebrate various struggles and circumstances that have lead to the freedom of our country. However, the definition of freedom isn’t as simple as it seems on the surface. A truly independent country succeeds in making every citizen feel secure. The same right extends to the female population of a country as well. Therefore, for a country to be truly independent, its women need to feel secure at any given hour. The same message has been portrayed by smartphone manufacturer Vivo in a digital campaign named #HappyIndependenceNight.

The short film revolves around a young woman whose car breaks down in the middle of the road. It portrays her innate fear of being around unknown men at an odd hour of the night. The subtle message embedded in the film is revealed at the end. Even a harmless helping hand induces apprehension in an Indian woman instead of a sense of comfort.

We feel that Vivo’s digital campaign highlights an important issue for the eve of our country’s 72nd Independence Day celebration. It reception by the general public speaks for itself.

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Paytm | #AadatSeAazadi

In this era of technological advancement, the future clearly has a special place for digital payments. Furthermore, the emergence of cryptocurrencies strikes as another nail in the coffin of physical currencies. Anyhow, let’s not get into uncertainties, and embrace the fate at hand. As a developing country, India needs to integrate digital payments in its system. Paytm has created a digital campaign detailing on the same concern. With the patriotic spirit in mind, Paytm released a short film titled ‘Aadat se Aazadi’ a few days prior to the 72nd Independence Day.

The brain behind the campaign is of Spotlight Productions (Times Internet). The digital film consists of a montage of heartwarming moments that reflect our day-to-day reliance on physical money. Paytm urges us to give up that habit, and embrace the new wave of cashless transactions.

We feel that this campaign works well because it not only markets the company itself but also cares about the public good. After all, caring about customers is still the best marketing strategy out there!

YouTube Video

Tata Tiscon | #RememberingNationBuilders

Every nation that has a remarkable presence on the world map has a lineage of remarkable people to credit for such recognition. India is no different in that aspect. We are a land of multiple cultures where revolutionists have paved the way for the developments we see nowadays. However, it is a shame that the builders of modern India aren’t remembered as much as they deserve to be. In a recent social exercise cum digital campaign, Tata Tiscon initiated a wave of remembrance for the heroes being talked about. Around the eve of our nation’s 72nd Independence day, Tata Tiscon paid a tribute to the builders of Modern India. The campaign was called ‘Remembering Nation Builders’.

The agency responsible for the creation of the digital promo for the initiative is JWT Kolkata. The endeavor involved a group of people that were asked to identify 6 six iconic nation builders of our country. However, the test group failed miserably with the highest score being 1/6.

We feel that it is important to remember our heritage and honor those who have dedicated their lives to the betterment of our nation. Tata Tiscon has done a commendable job with this campaign. It is a wake-up call that all of us desperately needed!

YouTube Video

This Article is related to:
Parle-G, Independence Day, Armed Forces, Digital Campaign, Best Independence day campaigns, Bajaj Avenger, Patriotic, Mahindra, Independence Day digital campaigns, United Colors of Benetton, Airtel, Vivo India, Paytm, Tata Tiscon, Social Media campaigns, Independence Day Campaigns of 2018

]]> https://campaignsoftheworld.com/digital-campaigns/top-8-independence-day-campaigns-of-2018/feed/ 0 Cashless revolution is here – #PaytmKaro https://campaignsoftheworld.com/film-and-video/cashless-revolution-is-here-paytm-karo/ https://campaignsoftheworld.com/film-and-video/cashless-revolution-is-here-paytm-karo/#respond Wed, 01 Jun 2016 07:01:36 +0000 https://campaignsoftheworld.com/?p=9164 Cashless revolution is here.
Paytm is here! #PaytmKaro

India’s one of the leading e-commerce website ‘Paytm.com’ has released its new TV commercial with a very pleasant jingle ‘Paytm Karo’. The song is being liked by everyone and getting good response from listeners.

Ankahi baaton se
Pyaari si saugaton se
Gullak apne dil ki
Tum bharo…
Chhutte ki chik chik ki
Chhutti karo
Miles mein tum thodi si
Smile bharo
Goli dena band karo
Bas ek scan me done karo
Batuye ko tum gull karo
Masti ki tanki full karo
Har mauke ko catch karo
Cash back pe aish karo
Chhoti chhoti khushiyon ko
Phir se jiyo…
Paytm karo

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