An interactive billboard was conceived to make careless pedestrians realize the danger of their behavior. Equipped with a motion detector, speaker, and camera, the smart billboard makes the sound of screeching tires whenever a pedestrian attempts to cross while the red man is lit. The frightened faces of these pedestrians are projected directly onto the billboard and shown alongside the caption: ‘Don’t risk looking death in the face. Check the lights and cross safely.’

Credits
Advertiser: DRIEA / Parisian Road Safety Authority
Campaign: Virtual Crash Billboard
Advertising Agency: Serviceplan, Paris, France
Chief Creative Director: Hervé Poupon
Creative Director: Daniel Perez
Art Director: François Lesaint
Copywriter: Benjamin Coche
TV Producer: Renaud Chabert
Production Company: Trinity films

Volkswagen – Cinema Pedestrian Detection

The Best way to explain a new technology is to show how it works.
New Volkswagen Passat with pedestrian Detector. It stops if there is a pedestraian.

Credits:
DDB España (Spain)
Volkswagen