Throughout its history, Pepsi Light have highlighted feminine curves; those linear figures that, at least conceptually, stablished the light spirit of our drink: thin, curvy women who freshened themselves with zero sugar and zero calories. But today the brand is going further. It’s inviting consumers to be more active, to break out of their routine; to fly, to row, to get into the deepest; to feel lighter in front of the everyday challenges, to feel liberated of stereotypes. And it’s here where our curves, those that we have strengthened for more than 125 years, are going from something merely aesthetic to something really meaningful.

Credits
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Creative Directors: Daniel Alvarez, Juan David Pardo, Fabian López
Art Directors: Juan David Pardo, Tatiana Serpa, Sebastian Hernandez
Copywriters: Fabian López, Camilo Torres
Illustrators: Tatiana Serpa, Juan Pardo

This Print Ad is about:
Sancho BBDO, Print Campaign, Print Ad, Print Advertising, Pepsi, Pepsi Light, Pepsi Feel Light, Colombia, Sports, Minimal Ad, Minimalist print ad

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Partner: Marcello Serpa, Luiz Sanches
Co President Of The Board: Marcello Serpa
Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi, Renato Simoes
Creative Director: André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Design Creative Director: Marcus Sulzbacher
Art Director: Ana Conrado, André Leotta
Copywriter: Felipe Cirino, Carol Nigro
CoCreative Director: Luciana Haguiara
Producer: Marcos De Souza
Account Director: Pedro Fragata
Midia: Isabela Albero