Personal accessories – Campaigns of the World

Breastfeeding Bench by Elvie – All boobs welcome here

COTW — Wed, 23 Feb 2022 05:36:45 +0000

Elvie wants to empower women to feel safe and comfortable while breastfeeding or pumping in public and encourage the Belgian people to support them. Presenting Breastfeeding Bench, All boobs welcome here.

The first breastfeeding bench was placed in Kortrijk during World Breastfeeding Week. It was launched together with the #BreastPlaces map to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the Belgian people to support this. One bench to prove a point, that women can breastfeed their kid anywhere they want.

The campaign got the attention it truly deserved, and they’re undertaking future endeavours so that the most natural thing in the world will be looked at as the most natural thing in the world. The city of Brussels already followed their lead and rolled out the #BreastPlaces map and intends to place a few breastfeeding benches across town in 2022.

“It’s always been our belief that every mother, parent, and family should be able to choose how and where to feed their baby— without judgment or restriction. Likewise, parents should always have the freedom to be out and about without worries. By installing this purpose-built breastfeeding bench and launching the Breast Places website, we hope to truly support mothers of young children to breastfeed or pump in public— while fulfilling our core belief in the process.”
Tania Boler, founder of Elvie

Credits
Advertising Agency: WALKIE TALKIE, Gent, Belgium
Production Company: We Make You Happy
Campaign: Breastfeeding Bench
Tags: Integrated advertisement, Health, Personal Accessories, Public Interest, Women Empowerment Campaigns
Source

Durex: Uninvited

COTW — Tue, 03 Nov 2020 08:19:22 +0000

Young people think that condom use is to prevent unwanted pregnancy. But, the truth is that its most important use is to prevent the transmission of STDs. So, we find the perfect way to prevent them from these unexpected guests: Netflix and Chill parties. Presenting Durex Uninvited – We block all related words out of the Netflix content, and we put our brand to demonstrate how easy it is for a condom to keep STDs out of the party.

Credits
Campaign: Durex Uninvited
Advertising School: Nogma, Bogotá, Colombia
Copywriter: Camila Ordóñez Bozzi
Copywriter: Sebastián Suárez Gnecco
Copywriter: Valeria Silva
Art Director: Michael Martínez

This campaign is about:
Digital campaign, Colombia, Health, Personal Accessories, Durex, Nogma, Netflix, sexual transmission diseases

Durex – Kama Sutra 2.0

COTW — Tue, 03 Nov 2020 05:38:57 +0000

Kama Sutra is synonymous to diversity when it comes to sexual positions, but it’s not as diverse on representation, excluding 1 billion disabled people worldwide. That changes now. Kama Sutra 2.0 will have sexual positions for everybody because that’s exactly how sex should be. With an algorithm-based website, people will be able to see the positions that they can do with their partners. A collaboration with the Paralympic athletes will empower and bring even more representation to the table. The campaign will bring the much needed discussion to where everybody will be able to see it.

Credits
Brand: Durex
College: Miami Ad School, Hamburg & Miami Ad School, Sao Paulo
Tutor: Frank Garcia, Giulia Magaldi
Creative Team: Shadab Wajih, Caio Kochenborger

This campaign is about:
Durex Kama Sutra 2.0, Digital campaign, Health, Personal Accessories

Durex Sexth Sense – Introducing the only sense essential to lovemaking

COTW — Sat, 05 Sep 2020 06:23:51 +0000

A flawless human being is as real as a dragon or a unicorn. We’re all imperfect in one way or another. But, imperfections don’t prohibit a person from enjoying sex. Instead, they further elevate the intimacy inherent to the experience. However, society treats some imperfections as more fatal than others. Consequently, 100 million+ sensory disabled people live a life filled with constant misrepresentation. A recent campaign by Durex brings this reality out of the shadows. Titled Durex Sexth Sense, the campaign questions the assumption that sensory disabled people are unfit for sex.

In fact, the initiative goes above and beyond to prove that sex is equally enjoyable for “normal” as well as sensory disabled people. To do so, the campaign empirically proves that neither of the five senses is essential to find pleasure in sex. Ultimately, Sexth Sense proves that sex is a sensory experience of its own.

Needless to say, we love this campaign in all its glory. After all, it is about damn time that the world drops its prejudiced view of sensory disabled individuals.

Tags:
Health, Personal Accessories, Durex, Miami Ad School, Durex Sexth Sense, Digital campaign

NORD DDB Stockholm’s Helmet Hair shows that style and safety can go hand in hand

COTW — Thu, 27 Dec 2018 04:49:18 +0000

NORD DDB Stockholm, Sweden’s Helmet Hair is a brand that kids would love to wear as a style statement and in the process stay safe. We think it’s a great idea to have helmets that look like hair. It’s because a large portion of children who are treated for injuries do not wear helmets. And more so find helmets embarrassing as they get bullied for wearing them. So, a helmet that looks like hair and a cool toy aims to solve both these problems in one go.

The helmets are claimed to be soon on shelves. We think that such cool looking helmets would encourage kids to wear them and make parents of these kids heave a sigh of relief for having to care less about their kids’ safety on road. However, we don’t know how much of a big difference it will make to the bullies. Perhaps, they will also like to wear their favourite helmets and appreciate those who wear them too rather than bullying them. Maybe!

The prototype that they had created and launched on the web had received a warm response from the media and the internet community. Their first model was “The Bob” along with many more hairstyles to come like “The Monk.”

Credits
Advertising Agency: NORD DDB, Sweden
Chief Creative Officer: Andreas Dahlqvist
Art Directors: Simon Higby, Clara Prior Knock
Designer: Elin Jansson
Brand Identity/Packaging Design: Andreas Johansson, Anna Lisspers
Producers: Tomas Wall, Haris Badic
Working Prototype: Roger Davis

Tags:
NORDDDB, DDB Stockholm, DDB Worldwide, NORD DDB Stockholm, Sweden, Personal Accessories, Helmet Hair, Clio Awards, Bullying, Packaging Design, Technology, Safety, Innovation

Zeiss Binoculars: We make it visible

COTW — Thu, 10 Dec 2015 09:35:22 +0000

Credits:
Agency: Archer Troy
Client: Carl Zeiss
Executive Creative Director: Arturo Diaz
Creative Direction: Habacuc Guerrero, Joaquin Garcia
Art Direction: Habacuc Guerrero
Copywriter: Habacuc Guerrero