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Nature-like Discounts campaign by HOSEG and TBWA Peru
Digital Campaigns

How Nature-like Discounts campaign turns a discount into participation

June 5, 2026
HOSEG’s Nature-like Discounts campaign does not begin with a promo code, a sale banner or another familiar percentage-off message. It begins with a visual habit…
Cemento Sol Sightwalks tactile cement tiles on Lima sidewalk for visually impaired pedestrians
OOH Campaigns

Cemento Sol Sightwalks: Tactile Tiles That Guide the Visually Impaired

April 17, 2026
Cemento Sol Sightwalks is a tactile paving system developed by Peruvian cement brand Cemento Sol, in collaboration with creative agency Circus Grey Peru. The project…

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