PETA – Campaigns of the World

Your fun hurts animals – PETA shows dark side of animal circuses

YWwV268TPqrxQUV5 — Thu, 23 Sep 2021 07:22:28 +0000

Animals have long been caged, chained, and forced to perform in circuses like UniverSoul Circus, Jordan World Circus, Loomis Bros. Circus, and Carden Circus. Despite overwhelming public condemnation and calls to end their animal acts, it’s business as usual for these outfits.

PETA New Ad Campaign Shows Dark Side of Animal Circuses: Your fun hurts animals

To increase the pressure on them, PETA has partnered with award-winning ad agency Ogilvy’s Honduras team to launch a thought-provoking and vibrant ad campaign that contrasts the pageantry of a circus with the misery of the animals who are forced to perform in it.

Your Fun Hurts Elephants
Elephants are highly social animals who live in matriarchal herds, sharing mothering responsibilities for the herds’ babies. In nature, they spend their days socializing, browsing on trees and shrubs, playing in the mud and water, and exploring vast habitats. While touring with circuses, they spend most of their lives in chains, unable to take more than a step in any direction. Trainers use fear and pain to force them to perform. The exhibitor who supplies elephants to Loomis Bros. has been repeatedly caught striking elephants in the face and jaw with bullhooks.

Your Fun Hurts Tigers
In their natural habitat, tigers are apex predators who control vast territories and raise their young. In circuses like Carden, they’re locked in cages. They’re whipped to force them to perform tricks that they don’t understand. Regardless of how long they’re kept in extreme confinement, tigers never lose their genetic drives.

Your Fun Hurts Zebras
UniverSoul continues to force zebras to perform even though, as a prey species, being in close contact with humans—whom they view as predators—is highly stressful. Circuses put these sensitive animals in danger: Frightened zebras have escaped from UniverSoul and run through city streets on two different occasions. Zebras who have escaped from other circuses have sustained deadly injuries. The crazed look on this scary clown’s face is how zebras must feel in circus arenas.

Credits
Client: PETA
Campaign: Your Fun Hurts Animals
Advertising Agency: Ogilvy, Tegucigalpa, Honduras
Chief Creative Director: Wanda Cálix, Andres Villalobos
Creative Director: César Chinchilla
Creative: Sebastisn Bullorini, Daniel Palala
Illustrator: César Miralda
Planning Director: Alan Cruz

PETA: Death Bet | A bet on horses is a bet on death

YWwV268TPqrxQUV5 — Mon, 08 Feb 2021 18:22:20 +0000

Every year over 1000 racehorses die in the United States due to the extreme pressure they are exposed. They are part of a million-dollar industry, driven by betting. The Berghs School of Communication in Stockholm thought of making people aware of this problem with their concept ‘Death Bet’. Betting on which horse will die first.

PETA (People for the Ethical Treatment of Animals) need people’s attention to show what’s going on in the horse racing industry. A place where horses are raced to the grave. Their solution is an integrated campaign with a provoking message. A bet on horses is a bet on death.

Awards
One Show 2012 Integrated Campaign – Gold
One Show 2012 Client Pitch – Honorable Mention
One Show 2012 Website – Merit
One Show 2012 Online Ad (Campaign) – Merit

Credits
Client: PETA
Campaign: Death Bet
School: Berghs School of Communication
Writer: Viktor Jacobsson, Rickard Beskow
Art Director: Michal Sitkiewicz, Eva Wallmark, Andreas Ekelund

PETA VR campaign opens our eyes to the truth as animals speak Eye to Eye to humans

YWwV268TPqrxQUV5 — Thu, 13 Dec 2018 11:57:54 +0000

PETA is back with an earth-shattering social experiment by way of a virtual reality project named, PETA Eye to Eye. In our opinion, it is breaking new grounds when it comes to using virtual reality in an unprecedentedly emotional manner to drive the message home; leaving humans speechless and with a residue of a guilty conscience. The animal rights organization created this campaign in partnership with the creative agency Kolle Rebbe and digital agency Demodern.

How would you react when an animal you adore (in this case, it’s a rabbit) starts talking to you? You will love it, of course. But what happens when the animal tells you how he and his mates (other creatures from the animal clan) are treated in slaughterhouses? Or shows you around the lab that is smeared with blood marks? What happens when you hear the animal weep or gasp in horror before being cut or lynched in the name of animal testing? What happens when it asks you why you eat them or lock them up or turn them into objects of clothing?

We feel that this PETA campaign makes you look into the eye of the animal as it talks to you eye to eye about the various unbearable kinds of trauma and hostility it must endure. Truly an eye-opener!

Break Down Rabbit

Credits
Brand: PETA
Advertising Agency: Kolle Rebbe, Demodern
Campaign: PETA Eye to Eye
Production Company: Markenfilm
Post Production Company: Kolle Rebbe
Music / Sound Company: German Wahnsinn
Special Projects / Creation: Hendrik Thiele
Chief Creative Officer: Fabian Frese
Executive Creative Director: Andreas Brunsch
Creative Directors: Nicole Holzenkamp, Christian Rentschler, Lorenz Ritter
Account Manager: Lea Zaydowicz
Art Director: Martin Bergmann
Copywriter: Max Wort
Agency Producers: Rachel Hoffmann, Ole Brand
IT: Ugur Ilgin
Editors / Grading: Falko Tilgner, Alexander Hildenberg
VFX / Grading: Maik Sperling
General Manager / Creative Director: Alexander El-Meligi
Project Manager/ Digital Producer: Deborah Montag
3D Artists: Daniel Harrison, Mirko Wiedmer, Bastian Hantsch
Designer / Art Director: Robin Janitz
UX Designer (mobile): Michael Schmück
Lead Creative Engineer: Christopher Baumbach
Creative Engineers: Franziska Neu, Sebastian Schuchmann
Creative Engineer (mobile): Sam Bäumer
Web Developer (mobile): Michael Sturm
Producer: Juliane Geusendam
Director: Frank Schlotterbeck
Editor: Yannis Panther

Tags:
Virtual Reality, PETA, Eye to Eye, Kolle Rebbe, Demodern, Public Interest, NGO, 3D, Virtual Reality Experience, PETA Campaign, PETA Ads, Technology, Innovation, Motion capturing, Environment design, 3D-design, Animation, Digital, Social Experiment

PETA – The Payback | Print advertising to showcase life if the animals have a vendetta on humans

YWwV268TPqrxQUV5 — Sat, 09 Jun 2018 03:37:10 +0000

PETA – The Payback, A campaign that shows in a brutal and honest way, how would be life if the animals have a vendetta on humans for their ravish and brutal exploitation on their race.

Film Credits-
Country: México
Client: PETA
Idea: The Payback
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina / Bruno Oliver
Copywriter: Mike Arciniega
Art Director: Pedro Molina
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Creative Strategist: Rubén Ceballos
Director: Carl Zitelmann
Photo Director: Luis Enrique Carrión
Executive Producer: Mauricio Francini / Carolina Kostbahn
Producer: Gerardo “Pichi” Gutiérrez
Art Director: Pedro “Pit” Trejo
Wardrobe & Makeup: Adalicia Romo
Special Effects: Juan “Juma” Méndez
Post-Producer: Eduardo Lamas / Patricia Guerra

Print Credits-
Country: México
Client: PETA
Idea: The Payback
Agency: Archer Troy
Creative VP: Mike Arciniega
General Creative Director: Abraham Quintana Garay / Carlos Fernández Oxté
Creative Director: Pedro Molina / Bruno Oliver
Copywriter: Mike Arciniega
Art Director: Pedro Molina / Bruno Oliver
Account Director: Mariana Torrijos
Agency Producer: Javier Velázquez / Regina Rueda
Photographer: Claudio Napolitano
Executive Producer: Ada Oderman
Producer: Mónica Moreno
Art Director & Wardrobe: Pau Malo
Visual Effects & Makeup: Gustavo Adolfo González / Johangrid Barboza / José Carlos Martínez

This Campaign is about:
PETA, Animals, México, The Payback, Archer Troy, Cannes Lions 2018, International Festival of Creativity

PETA campaign shows how animal torture is equivalent to the pain of rape victims

YWwV268TPqrxQUV5 — Sun, 13 Nov 2016 07:11:54 +0000

In one of the most heart-touching advertising campaigns by People for the Ethical Treatment of Animals (PETA), many women come up and describe the feelings of an animal which is equivalent to that of rape. It is an interesting digital campaign because it shows that animals should also be treated as living beings. Torturing them for the meat and dairy industry is an atrocious practice that needs to be stopped immediately.

It uses some creative advertising ideas by asking women to express the feelings of the animals. From the very beginning, the creative advertising agency thought about making it ambiguous by starting the video by women expressing their feelings and then talking about animals towards the end of the video. Hence, drawing parallels between how humans and animals feel.

“Women Explain What Rape Feels Like for Animals in the Food Industry”

Recently, the advertising campaigns also aim to develop viral videos so they try to advertising and marketing news for gaining mass popularity and support. This video is also best social media campaign because it has the potential to reach out to the public and put out this message that touches their hearts directly. The video beautifully brings out one of the biggest concerns about animal torture out in the open. There are many non-vegetarians in the world who consume the great amount of meat or diary without realizing how the meat comes to their plate.

This interesting ad campaign by PETA is giving a voice to these innocent animals and spreading the message about animal torture which has been existent for a long time but a lot of people don’t even seem to know about it.