Many global brands have recently changed their logos by separating logo elements to promote social distancing. Senim-Meirim has rearranged logos of those brands and took the initiative to a whole new level: encouraging people to adopt pets from the shelter. After all social distancing concerns only humans, while pets need our support and we all do need a real friend in those challenging times.

Credits
Advertising Agency: GForce/Grey, Almaty, Kazakhstan
Animal Shelter Employee: Inna Obukhovskaya
Strategic Director: Alua Imangaziyeva
Copywriter: Timofey Pozdeev
Art Director: Sanzhar Kozzhanov
Creative Director: Yevgeniy Kostylev

Tags:
Senim-Meirim, Animal lover, COVID 19, Corona, Coronavirus, Print Advertising, Poster Design, Awareness Campaign, Public Interest, Kazakhstan, Pets

But how does it work? Well, the first step is to visit the Petz e-commerce website and click on the Pet-Commerce section. This will pull up a section of product categories. Now, clicking on the options from toys to bones will open up videos featuring different items. As the dog would watch the product video, the shopper’s webcam will read its reactions to interpret whether it likes the product or not. If the pup responds positively to a product, the site will automatically place that item in the shopping cart. We think it can prove to be a good way of getting our furry friends what they like and bond with them better over shopping.

Credits
Advertiser: Petz
Creative Agency: Ogilvy Brazil
Copywriter: Guilherme Moreira
Art Director: Eduardo Doss, Diego Wortmann
Producer: Fabiano Beraldo, Ariama Aldore, Juliana Henriques
Executive Creative Director: Márcio Fritzen
Chief Creative Officer: Félix del Valle
Creative Director: Eduardo Doss
Video Editor: Deydson Rocha
Client Approval: Luciano Rocha Sessim, Claudia Villar Montini Cangane, André Luís Marinho
Planning: Thais Frazão, Raphael Zem, Murilo Toda
Account: Denise Caruso, Priscilla Gonçalves
Content Studio: Gustavo Otto, Thiago Frias, Luis Velloso, Rayra Janau, Leonardo Araújo, Thiago Bancaro, Aline Chaves
Chief Executive: Fernando Musa
Media: André Gramorelli, Adeildo Souza, Mirella Battiloro
Project Manager: Priscilla Saikai, Beto Campos, Bruna Lopes

Production Company: Hogarth
Director: Daniel Bontempo
Team: Cláudia Carvalho, Alexandre Sakihara, Márcia Coelho, Cris Almeida, Cris Almeida, Karoline Novais, Ricardo Kertesz, Daniel Amaro, Jéssica Rodrigues, Iuri Tampolski, Juliana Mathias, Cris Almeida
Executive Director: Gabriela Carvalho
Art Director: Rebeca Ukstin
Photography: Gabriel Rinaldi
Post Production / VFX
Post Production Company: Hogarth

Sound Company: Punch Audio
Team: Lili D. Aragoni, Mariano Alvarez, Carol Oliveira, Cristiane Oliveira, Karina Coviello, Cristiano Pinheiro
Other
Tech Team: Diego von Brixen Montzel Trindade, Grégory Frizon Gusberti
Digital Production: Hogarth
Digital Team: Nicole Citton/Martina Nichel/Gustavo Gonçalves e Pedro Avila/Thiago Fredes/Ivan Cavalheiro, Thais Bykoski/Lucas Linhares/Igor Batista, Lucas Lima/Rafael Fonseca/André Telles, Gabriel Matturro/Gabriel Costa/Rhadamez Gindi/João Kuczynski/Michael Mel
Creative Director: Karine Brasil (Digital)
Director: Iuri Andreazza (Digital Production and Technology Director)
Technology/ Digital Production: D2G Tecnologia

Tags:
Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, Digital, Ogilvy, Brazil

In the short film designed by Colenso BBDO, a humorous account on the holidays is presented by the Good Dog. The narrative begins many dinnertimes ago, with the arrival of Good Dog to a human family’s home on one Christmas night. The story spans across several holidays until the arrival of another dog dubbed as Awww. The comedic tale ends with the conclusion that the holiday season is not exclusive to a good dog, but a time of celebration for all good dogs.

We feel that this campaign makes judicious use of humour, and carries the brand’s core identity in a likeable fashion. It is definitely bound to be a holiday-themed campaign that will stand out in this season.

Credits-
Client: Pedigree
Campaign: Season of Good Dog
Advertising Agency: Colenso BBDO, New Zealand
Category: Household, garden & pets
Chief Creative Officer, BBDO Worldwide: David Lubars
Creative Chairman: Nick Worthington
Chief Creative Officer: Levi Slavin
Executive Creative Director: Daniel Wright
Creative Group Head: Beth O’Brien
Creative Group Head: Thomas Darlow
Group Business Director: Ahmad Salim
Business Director: Nico Ainsworth
Account Manager: Arameh Bozorgi
Account Executive: James Baker
Senior TV Producer: Natasha Gill
Integrated Producer: Ashlee Harris
Head of Integrated Production: Scott Chapman
Senior Planner: Philip De Meulemeester
ECD – Pedigree Global: Gianfranco Arena
ECD – Pedigree Global: Peter Kain
Senior Account Director – Pedigree Global: Sally Nathans
Agency Producer: Natasha Gill
DOP: Jeremy Rouse
Production Company: Finch
Production Company Executive Producer: Rob Galluzzo
Production Company Producer: Claire Thompson
Director: Christopher Riggert
Sound: Liquid Studio
Sound Design: Craig Matuschka
Music Composition: Peter van der Fluit
Music / Sound Producer: Tamara O’Neill
Post Production: Blackbird
Online Editor: Nicholas Ponzoni
Editor: Stuart Reeves, Bernard Garry / The Editors

Tags:
Christmas Ads, Christmas Campaigns, Christmas 2018, Christmas commercials, TVC, Dog Adoption, Pedigree, Season of Good Dog, Digital, Holiday

You see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on Social Media every year. But still, nothing changes!
Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. We launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low-level beats and rhythm that has a soothing effect on Dogs.

Celebrating a stress free Diwali for our furry friends!

Campaign Website:

“Diwali is the most difficult time of the year for dogs and especially strays. I have seen them getting anxiety attacks and palpitations. They turn very restless and have no other option than to just bear the mental torture. It often takes weeks for them to come out of this trauma. So when this idea came up, I was elated to bring about some solution to help them. We played this music with over 150 dogs in our facility and it seemed to have a calming effect on most of them. Even some of the most hyperactive dogs became calm after listening to the music. We’ve started playing the music every day in our rehab center and it has shown us great results.” Said Ganesh Nayak, founder of ‘Animals Matter To Me’

“With the insight that music has healing powers, we came about with this solution of specially composed music for our furry friends” said Unmisha Bhatt, Chief Strategy Officer at Tonic Worldwide “This campaign is a great example of how good intent, music, insights and technology can come together to create magic. The power of digital will be used to make this music accessible to anyone and everyone who cares about dogs and this cause”

Ashwin Dutt, Creative Director at Tonic Worldwide said, “The idea was to create something that not just helps dogs during Diwali but also during other occasions. I’m an animal-lover and I’ve seen dogs suffering from separation anxiety or situations such as bad weather. The music can also be used to calm down hyperactive dogs and whimpering puppies. We have also made the music freely available for everyone to download from here www.turnonthewoofer.com.”

About Animal Matters To Me

An NGO working for the welfare of strays & abandoned pets. All species are accepted for emergencies and care. AMTM caters to all speechless animal, birds or reptiles. For more information visit website

About Tonic Worldwide

Tonic Worldwide is one of the most awarded independent digital agencies in India with offices in India and the Middle East. Tonic believes in digital experiences for people and has been recognized for work that stays true to its human-centric philosophy and is effective at the same time. With over a decade of experience, Tonic has worked with brands across verticals that includes Sony Pictures
Network, Aditya Birla Group, Blackstone Private Equity, Zydus, Radio Mirchi, Dubai
Maritime City Authority, Sennheiser Middle East, Dainik Bhaskar, Paypal,
Sony PlayStation, Tata Value Homes amongst others.
For more information, visit www.tonicworldwide.com

Credits:
Advertising Agency: Tonic Worldwide, India, Mumbai
Chief Executive Officer: Chetan Asher
Chief Operating Officer: Samir Asher
Chief Strategy Officer: Unmisha Bhatt
Business Director: Sudish Balan
Creative Director: Ashwin Dutt
Senior Manager / New Initiatives and Strategy: Pratik Hatankar
Manager / New Initiative and Strategy: Avni Kanakia
Account Director: Sneha Keni
Creative Strategist: Vaishali Sharma
Group Account Manager: Priyanka Kumblekar
Creative Supervisor: Parth Joshi
Art Director: Deepak Shinde
Art Supervisor: Shaikh Shamshulakh
Head – Films: Snehal Sakpal
Creative Associate – Films: Pravin Singh
Creative Editor – Films: Ryan P Dsouza
Senior Project Manager: Rahul Singh
Senior Frontend Developers: Arunraj Tamilselvan, Nilesh Pandya
Frontend Developer: Nilesh Chachle
Senior Backened Developer: Pankaj Rajput
Social Outreach: Ruhi Patel

The Article is related to:
Digital agencies in India, tonic worldwide, Animal Matters to Me, #TurnOnTheWoofer, Diwali Campaign, Diwali Ads, Social Media campaign, Sony Mix, Music, Siddharth Basrur, Dogs, Ganesh Nayak, rehab center, Creative Director, NGO, abandoned pets, digital experiences, therapeutic music, Pets, Animals, Creative website, Dog Lovers, Pet lovers, Advertising, Technology, Diwali campaigns 2017, Best use of technology, Innovative technology, Future Innovation

Credits
Brand: IKEA
Campaign: IKEA Survivor
Advertising Agency: AUGE, Milan, Italy
Creative Directors: Federica Ariagno, Williams Tattoli
Executive creative directors: Federica Ariagno, Giorgio Natale
Production company: H films
Copywriter: Niccolò Bossi

Art Director: Veronica Ciceri
Agency Senior Producer: Cecilia Del Favero
Director: Pensacola
Post production: EDI

Credits
Campaign: IKEA- Kallax real timer
Media: Outdoor
Media: Ambient
Category: Home appliances & furnishings
Client: Ikea
Agency: GREY Warsaw
Country: Poland
Executive Creative Director: Jakub Korolczuk
Creative Director: Rafał Ryś
Art Director: Paweł Cholewa
Copywriter: Mateusz Gaca
Art Director: Rafał Ryś
Strategist: Weronika Sołtysiak
Account Executive: Małgorzata Łoza
Account Executive: Klaudyna Saczuk
Creative Head BTL & Design- Mirosław Charkot

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