This concern strikes a chord with many women, as research indicates that a significant portion of them decline work-related travel due to worries about their partners’ ability to handle household chores effectively. However, the campaign takes a heartening approach by showcasing how teamwork, both at home and in the workplace, can lead to greater achievements. It emphasizes that while some men may serve as catalysts for change, others simply need a gentle push to aspire to be equal partners, despite societal conditioning or lack of awareness. Overall, the campaign underscores the importance of teamwork and shared responsibility in personal and professional realms.

Credits
Agency: BBDO India
Production House: Tiger Telly
Brand: Ariel
Campaign: #ShareTheLoad

This campaign is believed to promote equality among the many American households which are only looked after by one person. The idea is to talk more openly about the household chore gap so that every person will close the gap.
 

Who we are at home determines who we will be in the world, so when we create more equality at home, we create more equality in the world.

To spark a positive change and shed light on the impact of equal parenting on shaping future generations, Pampers® is committed to reaching out to 50 lakh new dads this year to pledge to play an equal role in raising kids

Studies show that babies need their Papa as much as they need their Mumma. Babies who benefit from equal parenting, actually grow up happier and more secure. Together let’s change expectations around the role of fathers in a baby’s life. It takes 2 to make a baby, and it takes 2 to raise a baby! Pampers India is taking the first step in sharing a father’s promise and his pledge to partner in parenting!.

About Pampers®
Pampers® is the #1 selling diaper brand worldwide. For more than 50 years, Pampers® has been caring for the happy, healthy development of the world’s babies and in turn, has grown to become one of the biggest brands of P&G. Everyday Pampers® has been inspired by babies and has a range of variants catering to diverse consumer needs in India. These are Pampers® Premium Care, Pampers® All Round Protection, Pampers® Happy Skin Pants, Pampers® Active Baby Taped, Pampers® Baby Dry and Pampers® Preemies. Pampers® India has been using its advertising voice over the past years to help shape, build the category, and act as a ‘force for good’ on busting myths around parenting roles with a commitment to stand as a loyal ally parent. To know more, visit us at www.in.pampers.com or download the Pampers® App from Android & iOS play stores.

Credits
Agency: Leo Burnett
Managing Directors: Rajdeepak Das, Dheeraj Sinha
National Creative Director: Vikram Pandey, Sachin Kamble, Prajato Guha
Executive Vice President, Servicing: bhimanyu Khedkar
Executive Vice President, Strategy: Aniruddha Khandekar
Executive Creative Director: Sonal Chhajerh, Vikrant Yadav
Creative Director: Gaurav Kumar
Brand Services Associate: Kaavya Narang
Brand Strategy Associate: Nidhi Shah
Director: Prosit Roy
Production House: Prodigious
Head of Prodigious: Varun Shah
Senior Producer: Akshay Multani
Voiceover: Anand Tiwari

*Disclaimer:
The ‘It Takes 2’ Survey* was commissioned by Pampers® in association with Nielsen across India’s top metro cities in 2016
*The study – Infant Mental Health Journal included insights by researchers from Imperial College London, King’s College London and Oxford University

Gillette will co-create education videos with renowned stylist Aalim Hakim on safety and hygiene measures, that will help barbers create a safe salon experience

Durghatna Se Der Bhali

Aalim Hakim Unboxes the Gillette Suraksha Kit

Aasha Ki Kiran

Suresh Ki Samajhdaari

To you, they were always more than just barbers. For Gillette, they’ve always been just like family. And come what may, family always takes care of its own. Visit and show your support for our dear barbers.

So today, when their business has unfortunately come to a standstill, threatening their livelihoods, it is our responsibility to help them back on their feet.

View this post on Instagram

While all of us have been affected by the lockdown, our barber friends are amongst those who have been affected the most. We all miss our barbers, because it isn’t just the haircuts or grooming – it’s the friendly conversations and banter that we so dearly miss. I’m happy to be part of the #GilletteBarberSuraksha programme, which aims to bring a positive difference to their lives. Expert hygiene-guideline videos, essential grooming supplies & COVID health insurance will help #GroomTheirFuture. So that when everything opens up, they too are ready to welcome us back and do what they do best, safely. @gilletteindia

A post shared by Sachin Tendulkar (@sachintendulkar) on Jun 22, 2020 at 12:12am PDT

Tags:
Gillette Barber Suraksha Programme, Covid Crisis, Coronavirus, Pandemic, Lockdown, P&G, Outdoor Campaign

Tags:
Leo Burnett, P&G, Leo Burnett, Digital, COVID-19, Coronavirus, Pandemic, Film, Pampers India, #WelcomeToTheWorld, Pampers Welcome To The World

137 million Americans will travel home this holiday season. But, 44% of LGBTQ+ people feel they can’t come home as their true selves, fearing their identity, including hair, makeup and wardrobe, won’t be accepted. While every LGBTQ+ person has their own unique story about going home for the holidays, everyone is seeking the same thing – to be surrounded by people who love and accept them. To help amplify their stories of transformation, Pantene, GLAAD and the Trans Chorus of Los Angeles have created “Going Home for the Holidays” video series to raise awareness of the tensions and challenges LGBTQ+ Community members can face. Pantene wants to celebrate & encourage individuals to be proud of who they are – whenever, wherever, and however, they come home.

“Inclusion is at the heart of Pantene’s mission to celebrate the beauty of all transformations and all people,” said Ilaria Resta, Vice President, North America Hair Care, Procter & Gamble. “Hearing these LGBTQ individuals speak about the trials and triumphs of going home for the holidays – as well as their irrepressible desire to be their true selves – will inspire others in the community and remind us all what true beauty is about.”

Pantene is dedicated to helping everyone everywhere see and experience transformation in their lives in big and small ways. “Going Home for the Holidays” builds upon the brand’s “Don’t Hate Me Because I’m Beautiful” Campaign, launched during Pride Month 2019. The “Going Home for the Holidays” video vignettes feature powerful stories of four members of the Trans Chorus of Los Angeles. One video in particular features Crystal as she shares how she decides to change her appearance in terms of clothing, makeup and hair with family members when she goes home. “To be able to express myself openly, and genuinely – it’s freeing,” she said. “I could finally look in the mirror and say, ‘that’s me’.”

In addition to the “Going Home for the Holidays” series of videos, Pantene has pledged to make a $100,000 donation to Family Equality, which envisions a world in which every LGBTQ+ person has the right and the opportunity to form and sustain a loving family. “Family Equality is excited and proud to join Pantene’s inclusive embrace of all family members during the holidays. Families of origin, families that are formed, and chosen families all have a role to play in the beautiful patchwork of love and acceptance that makes up our LGBTQ+ community,” said The Reverend Stan J Sloan, CEO of Family Equality.

The brand is proud to continue their partnership with GLAAD, which accelerates the acceptance of LGBTQ+ people by sharing stories and working through all forms of media. uplifts members of the LGBTQ+ community by celebrating inclusion, representation and freedom of expression. “Pantene is setting the standard for authentic inclusion of LGBTQ people and stories among brands that transcend industries,” said GLAAD President and CEO Sarah Kate Ellis. “LGBTQ stories need to be told by brands outside of Pride month and Pantene is demonstrating a real commitment to LGBTQ storytelling with this moving holiday video. Especially around the holidays when too many LGBTQ people feel isolated, it’s so important to remind community members who celebrate with families – chosen or otherwise – that they are beautiful.”

About GLAAD
GLAAD rewrites the script for LGBTQ acceptance. As a dynamic media force, GLAAD tackles tough issues to shape the narrative and provoke dialogue that leads to cultural change. GLAAD protects all that has been accomplished and creates a world where everyone can live the life they love. For more information, please visit www.glaad.org.

Credits
Advertiser: Pantene
Spot Title: I’ll Be Home for Christmas
Agency: Grey & Townhouse

VP, NA Hair Care: Ilaria Resta
Brand Director: John Brownlee
Global LGBT+ Equality Program Leader: Brent Miller
Brand Manager: Leif Edgar
Brand Manager: Maris Croswell
Assistant Brand Manager: Bret Senior
Senior Communications Manager: Muhammad (Bilal) Lakhani

Chief Creative Officer: John Patroulis
Executive Creative Director: Javier Bonilla
Executive Creative Director: Joe Mongognia
Creative Director: Arturo Macouzet
Associate Creative Director: Bryan Burns
Senior Art Director: Emily Pracher
Executive Producer: Keira Rosenthal
Senior Producer: Kelsey Longo
VP, Music Producer: David Lapinsky
Music Producer: Leland Drake
Global Strategy Director: Julia Perissinoto
EVP, Global Account Director: Anjali Jain
SVP, Account Director: Kate Bernhardt
Account Executive: Samantha Simon
Content Architect: Andrew Pattee
Project Manager: Morgan Marc
VP, Head of Talent: Natasha Howell
Business Manager: Beverly Beach
Anthem Editor: Stacy Peterson
Interview Editor(s): James Donahue + Stacy Peterson
Producer: Hope Duhaime
Managing Director: Lauren Hertzberg
Jogger Senior Producer: Mike Tockman
Lead Flame Artist: Joseph Grosso
Flame Artist: Matthew Dolven
Flame Asst.: Rachel Driver

Tags:
Procter & Gamble, P&G, LGBTQ, GLAAD, LGBTQ+ community, Pantene, Holiday Ads, TVC, Christmas Campaigns, Christmas Ads, #IMBeautifulLGBTQ+, I Am Beautiful LGBTQ+

A Sao Polo based advertising agency called Publicis brought the concept to life in the form of an infomercial. The video campaign used visual cues and text-based instructions to communicate to its viewers that household chores are not any different from the other activities that couples do together. Some interesting statistics also helped the campaign accurately present its views.

When it comes to presenting advertisements that challenge traditional societal practices, it is important to present the cause without attacking people with different views. After all, educating a human being is not the same as teaching a monkey to juggle fruits, and Ariel’s recent campaign embodies this sentiment in a pitch-perfect manner.

Credits
Brand: Ariel, P&G
Campaign: Sharing Makes Us Better
Advertising Agency: Publicis, Brazil
CCO: Domenico Massareto
Executive Creative Director: Gustavo Victorino
Creative Director: Luis Figueiredo
Associate Creative Director: Leandro Hermann
Copywriter: Giovani Baggio
Art Directors: Rodrigo Panachão, Carolina Marques
Account: Flávia Cortes, Maria Fernanda Laudisio, Giuliana Macedo, Andrea Carneiro, Kamila Miyazato, Gabriela João, Mayara Mascimento
Planners: Silvia Mello, Ileana Millan
Media: Garcieli Beraldi, Gabriela Nose, Tais Frasson, Vitor Lopes
Producers: Michele Pavão, Barbara Emery
Production Company: FAUNA
Director: Juliana Curi EP and FAUNA
CEO: Patrick Petry
Executive Producer: Tize Novaes
Production: Melinha Lobo
Editor: Dani Guimarães
DOP: Fernando Bertolucii
Production Design: Ana Henriques
Post Productions: Rafael Malavasi, Raphael Bonato
Motion: Rafael Fernandes
Color Grading: Psycho n’Look
Music: Fabio Smeili + Lua Nova

In India, Cricket isn’t just a game, it’s a religion. Not much unites people like cricket. The enthusiasm and excitement only get bigger when it’s time for the World Cup. Ariel- the premium detergent brand from the house of P&G is out with an extremely emotional, appealing and nostalgic campaign around the upcoming World Cup re-enforcing the faith in Team India that we can repeat the 2011 victory.

Every cricket fan in India cheers for the country, irrespective of gender, religion, social status or location. Each one contributes in their own small way, to take the nation towards its win by cheering, praying, believing and bringing in their bit of luck to the cricket fervour. Overall these years, they hold the match-winning jerseys very close to them, and so is the case with the 2011 world cup jersey, wearing which they witnessed the World Cup coming home after 28 years! The campaign captures the moments of India’s victory in 2011 and states that its time for everyone to keep their lucky jerseys ready and wear it again while cheering for India and hope that its magic will rub off this year too.

Ariel #2011Dobara takes viewers down memory lane when India won the World cup in 2011. It makes them relive the anxiety, hope, fear, cheer, joy, pride and celebration that all Indians experienced during the final match that was played on 2nd April 2011, after which Team India lifted the Cricket World Cup after 28 years. The ad film touches the sentiment that we as Indians are superstitious by nature and consider things/tokens/people to be lucky for the team/match. Ariel’s new campaign hopes to repeat the magic of 2011 win and at the centre of all this is the lucky jersey that people hold so close to them. This lucky jersey needs to rework its charm but before that, it needs to be washed with Ariel to remove the stains that followed the win- stains of cake, cold drink, wine, sweat etc. Ariel truly believes that if everyone brings with them a little luck with their lucky jersey, India might just bring back the World Cup. In this journey, Ariel ensures clean and stain free jerseys (ready to cheer) as it gives the best stain removal in one wash.

The ad that went live on June 8th has resonated with famous names from the Cricket fraternity and Bollywood alike. The ad film was shared on social media by eminent names like Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, Ravichandran Ashwin, Sagarika Ghatge, Geeta Basra, Piyush Chawla, Mayanti Langer etc.

Virender Sehwag shared the video on Twitter and commented, “This 2011 World Cup is etched so fondly in my memory, the day #TeamIndia made our nation proud. After watching this film by @ArielIndia, I can’t wait to feel the same way again. Kyunki is baar hoga #2011Dobara.”

Yuvraj Singh commented as he posted the ad film on his Instagram handle, “My 2011 World Cup Jersey is one of those that I treasure immensely. It’s what I wore when I brought home the cup for #TeamIndia in 2011…. after 28 years! And I have a feeling, iss baar bhi hoga #2011Dobara. Thank you @ariel.india, this film reminds me of every moment of the 2011 World Cup!

Harbhajan Singh also took to Instagram and shared the #2011Dobara film. He wrote in the post, “This @ariel.india film brings back all the 2011 World Cup memories to life, like when we lifted the trophy we felt like we were on top of the world. We made the entire nation proud. And to this day, I keep my winning jersey close to me. I am all set to wear my lucky jersey and cheer to see #2011Dobara.”

More and more fans are getting inspired to don their Ariel washed lucky jerseys and cheer for Team India ever since Ariel #2011Dobara film went on air. Fairly so, after all the ad campaign brings the nation together through a common element and that is the lucky jersey wearing which they had witnessed and celebrated India’s win in 2011.

Tag:
Ariel #2011Dobara, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, World Cup 2019

The film, which premiered at 2019 Inside Out LGBT Film Festival in Toronto on May 25th, captures the moment when Toronto-native and trans advocate Samson Brown first used a razor to shave, all under the watchful and caring guidance of his father.

Samson’s story recognizes that having the confidence to express one’s true, the authentic self can be a journey – one that Gillette fully supports.

Beyond the launch of the short film, both Gillette and Gillette Venus are taking action to demonstrate their values of respect and inclusivity for everyone. As they continue the conversation around First Shave and what it means for people to express #MyBestSelf, the brand is partnering with Toronto-based charity and City agency The 519 to support its trans-inclusive programs. With support from Gillette, they will continue to provide ongoing resources and support to help inspire Canadians of all parts of the gender spectrum to have the confidence to express their true authentic voices, so we can all be our best selves every day.

About P&G’s Broader Commitments
Gillette and Gillette Venus are part of the P&G family of brands and are continuing P&G’s unwavering commitment to diversity and inclusion.

Transgender inclusion at P&G has been a part of the company’s equality journey for the last 10 years. P&G first included Gender Identity and Expression in its Equal Employment Opportunity statement in 2009 and has supported transgender employees during the transition at a corporate level since 2010.

P&G is one of 12 founding members of the Human Rights Campaign, the first global coalition committed to fostering LGBT equality in the workplace throughout the world. P&G is a founding partner in Stonewall’s Global LGBT Diversity Champions effort and is a proud sponsor of World Pride 2019 and Stonewall 50.

Tags:
LGBT Film Festival, Human Rights Campaign, Gender Identity, P&G, Gillette Venus, Short film, World Pride 2019, Stonewall 50, LGBT equality, Samson Brown, Trans-inclusive programs, #MyBestSelf

#TheRealKashmir FC supported by adidas
You think you’ve heard a lot about Kashmir. It is time you see #TheRealKashmir.

Fearless Kota – Bottle of Love
Bottle of love by Horlicks India | A special kind of nourishment shipped in Horlicks bottles. #FearLessKota. Read More

Jersey Knows No Gender
Virat Kohli Starts #JerseyKnowsNoGender Movement As India Reach Semis Of ICC Women’s T20.

We’re on our way to the semi-finals.. and it’s time to back Team India to bring home the World Cup! #JerseyKnowsNoGender????
I nominate @RishabPant777, @NSaina, @chetrisunil11 and all of you to join in. Wear your jerseys and strike the pose to cheer them on! ????@Uber_India #WT20 pic.twitter.com/cVFhOYjXfX

— Virat Kohli (@imVkohli) November 15, 2018

URI – The Surgical Strike | Mission Torrents

Let’s help Delhi #LowerTheWindow
Our actions today will determine how Delhi breathes tomorrow. Small, everyday acts, like taking the metro and ride-sharing, goes a long way in Delhi’s journey towards cleaner air. Let’s come together and help lower Delhi’s pollution. Let’s come together and help Delhi, Lower The Window.

P&G Shiksha – Choose For Change
P&G Shiksha believes that every person has the power to make a big impact and change lives. Just by their simple everyday choices. #ChooseForChange

Maruti Suzuki India – Sound of NEXA Blue
At NEXA, they strive to come up with new and innovative ways to express themselves and sweep you off your feet. In their search to find the most innovative way to express NEXA Blue, they created the sound of NEXA Blue.

Horlicks Fearless Songs
Let’s make learning fun with Horlicks Fearless songs. Because when music is on. Exam prep is full-on. #FearlessExams

Mind your language by Racold
“WATConsult’s ecomm vertical, understood that during the winters, the demand for water heaters is high across the central, northern and certain parts of the south in India. These observations lead the team us to find a unique insight; that people, especially in Tier 2 & 3 towns, talk in a local dialect and their literal pronunciations of English words sound a bit different. Thus, we figured that they type as they speak, which results in misspellings while searching for the required products.
We leveraged the same and used Amazon search ads in accordance with the vernacular vocabulary of the consumers where the demand for the product was high, resulting in whooping sales.”

Ola – #MyIndependenceDay
This Beautiful Video Asks, “When Was Your Independence Day?”. People Respond With Heartwarming Stories

Creative ABBY Awards 2019 Winners full list:

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Tags:
Real Kashmir, adidas, The Real kashmir, Football, Cheil Worldwide, Cheil India, Publicis Capital, Grapes Digital, Creative ABBY Awards 2019, Fearless Kota, Bottle of Love, Horlicks, ICC Women’s T20 Championship, Jersey Knows No Gender, Virat Kohli, UBER India, GlaxoSmithKline, Pharmaceutical, Dentsu Webchutney, Uri The Surgical Strike, Uri Mission Torrents, Google Assistant, Lower The Window, Air Pollution, P&G, P&G Shiksha, Choose For Change, Enzy Studios, Sound of NEXA Blue, Maruti NEXA, Maruti Suzuki, Hakuhodo, Public relations, PR Campaigns, Japanese advertising, Horlicks Fearless Songs, Mind your language, Racold, WATConsult, Happy mcgarrybowen, #MyIndependenceDay, Ola cab, Ola, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, Best Tv Commercials , Inspiring Short Films, Best Commercial Ads, Best TV Ads, Advertising Agencies Association of India, Goafest 2019, Goafest 2019 winners, ABBY Awards 2019 winners, ABBY Awards 2019

There are many companies using the latest technology news and trends to design brilliant interactive marketing campaigns. Also, Interactive Marketing is a nice way to catch people’s attention without boring them or causing intrusion. Consumers of today are smartest than ever. They want advertising to be fun, like an activity that would give them a good break from their daily chores. And interactive marketing is a good way to have customers embrace a positive mindset and mood. How do you do it? By doing something unique and creative and out-of-the-box that they can’t get enough of. It has high potential to actually make customers buy your product by luring them to participate in your interactive marketing campaign. Having said that, humour and delight are the two most important features of a good interactive marketing campaign.

It’s because humour causes people to turn their mood. It can turn your frown into a smile. It affects you positively and makes you forget your woes and enjoy the moment. Delight gives people a reason to share the new knowledge (through the interactive marketing campaign) or experience acquired with their friends on social media or through a quick chat. It adds flavour to daily conversations of people, thus making them laugh more. And it can get viral! It’s something that a brand loves when its campaign gets humongous attention on social media platforms and stirs conversation all around.

Now, let’s have a look at 10 brilliant interactive marketing campaigns to get you inspired!

Zappos – Pay With A Cupcake

#PayWithACupcake was a simple, low-budget stunt done in Austin, Texas with the goal to heap as much attention as possible onto the Zappos.com brand by bringing to life their commitment to always delivering happiness.

“We heard that Google was going to be taking over a food truck in Austin, Texas to promote their new photo app
by giving out free cupcakes to people who used their hashtag #PayWithAPhoto, and we decided to upstaged their event. We immediately flew to Texas, put a #PayWithACupcake box right next to their truck, and in exchange for those Google cupcakes, we gave people exciting items from Zappos.com”

SNCF – Europe. It’s Just Next Door”

Polar Cell Phone Nullifier

There’s nothing more annoying than going to a bar with your friends and watching as they can’t take their eyes off their smartphones. This is why Polar beer, a beverage best enjoyed ice-cold and only sold exclusively in a single Brazilian state, created the definitive solution to this worldwide problem. The Polar Cell Phone Nullifier. A cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5-meter radius.

When people ordered a bottle of Polar, the waiter would bring it inside the Nullifier and explain the idea. That way, everybody at the table was directly impacted in a fun and surprising way. And once again, they would be able to interact more with their friends and less with gadgets.

Always #LikeAGirl

Join Always in our epic battle to keep girls’ confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing!

Google – Year In Search 2017

In 2017, the world asked, “how.” Questions like how to join the military, how to run for office, how to make a protest sign, how to be a good parent, and how to be a firefighter were asked more than ever before. Explore the moments that shaped the year at http://google.com/2017 #YearInSearch

Old Spice – The Man Your Man Could Smell Like

“We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.”

P&G – Thank You, Mom

P&G “Thank you Mom” campaign features supportive mothers helping their children persevere through difficult circumstances on their way to becoming successful Olympic athletes. “It takes someone strong to make someone strong. Thank you, Mom.”

Burger King explain net neutrality with the Whopper

How would you explain the repeal of Net Neutrality? We did it with the Whopper. Watch the video below: pic.twitter.com/9EWjtbenv8

— Burger King (@BurgerKing) January 24, 2018

Coca-Cola – A Coke is a Coke | #TogetherIsBeautiful

A Coke tastes the same no matter who you are, what you look like, what you believe, or who you love. And more than ever, we believe that together is beautiful.

McDonald’s – First Drive

The moment you realize your kids are growing up can be a difficult one for most parents to accept. In our latest spot for the new Donut Sticks from McCafé, we see how the goodness of a sweet gesture can make this struggle a little more bearable.

Tags:
Zappos, Pay With A Cupcake, Google, Ambient advertisement, TBWA, France, SNCF, Transport, Cannes Lions winner, Brewing company, Polar Cell Phone Nullifier, Paim Comunicação, Porto Alegre, Brazil, Ambient Advert, Alcoholic Drinks, Polar Beer, Wieden + Kennedy, Portland, Old Spice, Google Year In Search 2017, Always Like A Girl, Procter & Gamble, P&G, Rio 2016 Olympics, Net Neutrality, Burger King, McDonald’s, McDonald’s First Drive, Best Digital Campaigns

Ariel #ShareTheLoad campaign aims to address the issue of inequality across Indian households. The first campaign was aired in 2015 with a mission to make homes happier and families merrier where everyone would share each other’s load without discrimination on the basis of gender or hollow traditions that echo narrow-minded beliefs like Ye Kaam to Ladki hai hai, woh kaam toh sirf ek mard hi kar sakta hai and so on. This time, through its campaign it’s targeting all the sons and for a good reason.

“Are we teaching our sons what we have been teaching our daughters?”

We believe that by focusing on sons and urging them to be more helpful to their moms, Ariel is laying the foundation for the much-needed principles that make a mannered man out of a disobedient and careless son. Why should moms bear all the drudgery? And, we can also notice that how Ariel is also encouraging all moms to be that change agent every household needs. In many homes, women still have to manage household tasks in spite of working the same many hours as their male counterparts. The entire load of such tasks falls on the shoulders of women. This leads them to a life of exhaustion, pain and low self-esteem affecting their careers. It’s time to give women their fair share of relaxation and affection.

Old #ShareTheLoad Campaigns by Ariel

Why is Laundry only a mother’s job? Dads #ShareTheLoad

#IsLaundryOnlyAWomansJob? #ShareTheLoad

Credits:
Brand: Procter & Gamble (P&G)
Product: Ariel
Campaign: Ariel Share the Load
Agency: BBDO India
Chairman and chief creative officer: Josy Paul
Executive creative director: Hemant Shringy
Executive vice president: Atin Wahal
Sr. creative director copy: Aarti Srinivasan
Sr. creative director art: Balakrishna Gajelli
Copy supervisor: Karan Nair
Art supervisor: Vijay Kumar Vasala
Account management: Mitul Shah, Kayur Desai
Agency producer: KV Krishnam Raju
Production house: Offroad Films
Executive producer: Khalil Bachooali
Director: Gauri Shinde
Producer: Anirudh Sharma

Tags:
Ariel Commercials, Ariel Share the Load, Best Digital Campaigns, Viral Campaign, Digital, Advertising campaign

‘My Skin, My Way’ created by Grey New York. The work keys in on how the concept of femininity, beauty and skin has evolved since the brand was launched by P&G in 2001. The message is that there is no one way to have beautiful skin or to show it. The films shine a light on those who defy convention. Women with tattoos, others with nose rings and even one with a skin condition that causes lost pigment, a diverse array of contemporary women are pictured.

“In a few months, Gillette Venus turns 18, and we have taken time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for,” said Hillary Mone, P&G’s brand manager for Gillette Venus North America. “Starting with the ‘My Skin, My Way’ campaign, we’re doing things in a new way. We’ll show more types of women on screen and enlist more women behind the camera. No more retouching, no more restrictions, and no more rules.”

Credits-
Creative Agency: Grey New York
Advertiser: Procter & Gamble | Gillette Venus
Spot Title: Things Have Changed. My Skin, My Way
Agency: Grey New York
Chief Creative Officer: John Patroulis/Jeff Stamp
Group Creative Director: Javier Bonilla
Associate Creative Director/Art: Jennifer Donatelli
Associate Creative Director/Copy: Amy Lieberthal
Senior Copywriter: Priscilla Cutri
Art Director: Susannah Knox
EVP Group Account Director: Suzanne Ayello
VP Account Director: Zoe Urquhart
Senior Strategist: Anna Gerz

Production Agency: Townhouse
Townhouse Chief Production Officer, North America: James McPherson
Townhouse SVP, Head of Integrated Production: Tania Salter
Townhouse VP, Executive Integrated Producer: Keira Rosenthal
Townhouse Integrated Producer: Lauren Gordon
Townhouse Associate Integrated Producer: Jeremy Lewis
Townhouse Music Producer: Kurt Steinke

Production Company: Sweetshop
Sweetshop Managing Director: Laura Thoel
Sweetshop Head of Production: Carolyn Pedrossian
Director: Kathi Prosser
Director of Photography: Jordi Planell
Editorial Company: Bandit Editorial
Editorial Producer: Valerie Iorio
Editor: Heather Danosky
Music: Heavy Duty
Principal Talent: Bianca Schonhofer, Dae Campbell, Debi Payumo, Maia Cervellin, Maia Redenbach, Ximena Calleros Rios, Taiene Martins, Naomi Drake

This article is about:
Grey, Sweetshop, Townhouse, Gillette Venus, My Skin. My Way, Gillette Venus razor, P&G, #MySkinMyWay, Digital campaign, Cosmetics, Toiletries

Women in Indonesia are always practicing the art of walking a tight rope. For them, achieving personal ambitions takes a little more than just will power. It demands a mastery in harmoniously balancing familial expectations and personal goals. And while honing this balancing act, women are often faced with judgements that contest their intent and ability, seeding in self-doubt, forcing them to choose one role over another.

As a brand that encourages women to find their strength beautiful, Pantene wanted to help Indonesian women get rid of all the judgement that raise self-doubt and find their answer to the only question that matters – #WhoSaysWeCant.

The campaign celebrates the duality stories of women from various walks of life, a woman who plays the role of a mom and a dad, scholar and a singer, a mom and a Rockstar…

Who better to deliver the message of self-belief than our own brand ambassador, Anggun, the face of Indonesia to the world. She has made her mark on the world stage as a singer while balancing her role as a single mother.

“With this song we were able to build heart into the campaign. The lyrics reflect a slice of the duality that Pantene women live and succeed with every day.” Ridward Ongsano, Creative Director Pantene AA

The story of this campaign rang so deep with her that she crafted the lyrics of this song and developed it as her comeback into the Indonesian market. Besides being launched on all major music platforms in the country, the song went on to become the soundtrack of Pantene’s TVC in Indonesia, Thailand and Philippines.

“We wanted to create something that was beyond just an ad, Pantene believes that Indonesian women have a life choice beyond their expectation because they are strong, therefore we wanted to celebrate, embrace and resonate with the incredible strength of Indonesian women and this song is all that and more.” – Aldrich Gopal, Head of Marketing, P&G Indonesia

The campaign will run till the end of the year. The digital video and music is featured on Spotify and on social media.

The product campaign -Pantene Hair Fall defence- is running in Indonesia, Philippines and Thailand and the music from the video (sung by Anggun) will be featured in the TVCs aired in these countries.

Credits:
Agency: Grey Group
Campaign: #WhoSaysWeCant
EVP, P&G ASIA: Yashaswini Samat
CEO: Subbaraju Alluri
Creative Director : Ridward Ongsano
Art Directors : Halina Santiago , Ancilla Marcelina
Copywriters : Ayesha Bedi, Miranda Wiriadinata
AVP, Regional Business Director : Siddika Dehlvi
Group Account Director : Maya Dhamayanti
Account Manager : Khansa Nadira
Planning Director : Neha Bansal
Production: Shirren Lim, Maharani Putri
Production House : April Earth
Lyricist: Anggun Cipta

Marking the latest chapter in their long-running ‘Strong is Beautiful’ platform, the campaign launched this weekend (23rd June) with a premiere in cinemas across Malaysia of #WanitaBesi, a new short film starring, Yuna alongside two high profile Malaysian women; Health and Fitness star Linora Low and former Malaysian National Diver Adeline Chin.

Shot by Think Tank, the title of the film, ‘WanitaBesi’ is a Bahasa Malaysia phrase that translates as ‘Iron Lady’ – a term that is traditionally used as an insult to ‘unfeminine’ women. Pantene create a new meaning to the phrase, drawing inspiration from real-life events in the cast’s, showing how they each triumphed over adversity.

Said Yuna “It is a fact that every year thousands of girls cast aside their passions under the weight of peer pressure. Phrases such as ‘Wanita Besi’ are used negatively in the schools, sports fields and across social media, forcing us to doubt ourselves and give up on our dreams. It’s time to flip the script. I’ve been lucky enough to have a lot of strong women in my life, or as I now call them ‘WanitaBesi’, together we can all .

Forming the soundtrack of the film is song that every woman in Malaysia already knows, the nursery rhyme “Bangun Pagi”. Sung by a Malaysian girl choir, the song is given a unique twist, with a re-written final verse that transforms it from a child’s song, into an anthem of strength.

Ms May Teoh, General Manager Procter & Gamble (M) Sdn.Bhd. added “PANTENE has always championed the inner strength of women across the world and I am proud to unveil #WANITABESI a uniquely Malaysian expression of our belief of “Strong Is Beautiful” that every woman has the strength inside to be the very best that they can be.”

“We’re proud to announce Yuna as the newest member of the Pantene family. Yuna is the epitome of contemporary #WANITABESI, a testimony of strong women who rise above society expectations, resonates with today’s generation of aspiring woman – proving once and for all that strong is always beautiful.”

ABOUT PANTENE PRO-V®:
Pantene Pro-V, the world’s #1 hair care brand, includes 18 collections to help provide women with their most beautiful, healthy hair. The current Pantene Pro-V offerings include: Breakage Defense, Beautiful Lengths, Classic Clean, Color Revival, Curl Perfection, Damage Detox, Daily Moisture Renewal, Full & Strong, Ice Shine, Nature Fusion, Repair & Protect, Smooth & Sleek, Pro-V Style Series, Sheer Volume, Truly Natural, Truly Relaxed, and Ultimate 10. Pantene Expert offerings include: AgeDefy, Intense Colorcare, Intense Hydration, Intense Repair and Intense Smooth. Powered by 70 years of experience, 200 scientists and partnerships with 11 leading independent hair doctors from around the world, Pantene’s Pro-V Formula works inside and out for beautiful hair rooted in true, lasting health.

About Yuna:
Yuna is an award winning Malaysian singer and song writer. She started her singing career in the indie music scene. Her initial exposure came through her viral success of her music uploaded to Myspace in 2006 which received over 1 million plays. This online success coupled with her 2 EP released in 2008 & 2011 which bagged several Anugerah Industri Muzik (AIM) – Malaysia music awards equivalent to The Grammy tipped off a renowned Indie-pop label. She is the first Malaysian singer to enter the billboard charts with her collaborations with Usher on her breakout single, “Crush” which peaked at number 3 on the US Billboard Adult R&B chart.

Her album Chapters broke into the Top 10 of the Billboard Best R&B Albums of 2016 – Critic’s Pick. Chapters ranked at No. 7 out of 10 best R&B albums of the year. Putting Yuna in line with other top 10 best R&B artist Beyoncé, Rihanna, Frank Ocean and John Legend.

She the first Malaysian artiste to be nominated for a BET Centric Awards in 2017. The BET Awards is an annual awards ceremony by the BET network, which celebrates African Americans and other minorities in various fields of entertainment. The Centric Award recognises neo soul and/or traditional R&B songs and videos. Previous winners have included the likes of Beyonce, The Weeknd and Common.

Credit List
Brand: P&G (Procter & Gamble)
Product: Pantene
Campaign: #WANITABESI
Grey Team
Graham Drew, Executive Creative Director
Andrew Fong, Creative Group Head
Jo Yau, General Manager
Brendon Low, Copywriter
Sandy Ng, Art Director
Suzy Chiang, Producer
Sharon Rodrigues, Group Brand Director
Audrey Chua, Account Executive
Huma Qureshi, Regional Director, PR & Corp Comms AMEA

Production Team
Think Tank Directors Sdn Bhd
Post Production
VHQ Post (KL)
Sound Production
Fuse Asia Sdn Bhd