Phogat’s village – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 15 Oct 2016 15:30:29 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Phogat’s village – Campaigns of the World https://campaignsoftheworld.com 32 32 Will of Steel | Geeta Phogat- JSW Steel https://campaignsoftheworld.com/film-and-video/will-of-steel-geeta-phogat-jsw-steel/ https://campaignsoftheworld.com/film-and-video/will-of-steel-geeta-phogat-jsw-steel/#respond Fri, 05 Feb 2016 08:39:41 +0000 https://campaignsoftheworld.com/?p=7712 A true story featuring a real inspiration, Geeta Phogat (the first Indian woman to win a gold medal in Wrestling at the Commonwealth Games). Geeta comes from a conservative and patriarchal village, Balali in Haryana where wrestling was always considered a man’s sport. The film is a depiction of her journey and how she overcame societal norms, busted several myths, fought resistance from her whole community and wrestled her way to success, all because she had the inner strength and the will of steel to achieve her dreams. Will of Steel

Credits
Client: JSW Group
Creative agency: Ogilvy & Mather
National creative director: Rajiv Rao
President, Mumbai and Kolkata: Navin Talreja
Executive creative director: Sukesh Nayak
Senior creative director: Talha Nazim
Planning: Ganapathy Balagopalan
Account management: Tresa Paul, Shivali Nair, Drashti Buch, Amar Kondekar, Prachi Tater, Naman Shrivastava
Production house: Curious Productions
Director: Vivek Kakkad
Producer: Shahzad Bhagwagar

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