GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask

COTW — Sat, 18 Apr 2020 09:06:53 +0000

GQ Limited Distance Edition: A collection to fight COVID-19 with more accurate physical distancing.

According to the “physical distancing” concept by the World Health Organization (WHO), GQ Apparel and Rabbit Digital Group designed GQ Limited Distance Edition Collection to encourage people to maintain a two meters distance from one another.

The collection includes a t-shirt and GQWhite™ mask printed with a special message that is readable under two meters to warns those who can read it to move further until they cannot. Translated into four languages, the letter size has been certified as visible within two meters for average eyesight by The Association of Thai Optometrists.

Besides the optical signal warning, the GQWhite™ Mask can also protect wearers with seven protective features: liquid-repellent technology, antibacterial 99.9% interior, and custom-fit adjustable strap.

Moreover, to remind the wearer to keep themselves safe from COVID-19, the T-shirt label also comes with care instruction on how to stay safe from the virus.

Together with the intention of the design to prevent the virus from spreading, the collection also aims to help to reinforce the medical support as all proceeds from the group will be donated to Ramathibodi Foundation to purchase respirators and medical equipment needed for the treatment of COVID-19 patients.

Credits
Advertising Agency: Rabbit Digital Group, Thailand
CEO: Sunard Thanasanaksorn
CCO: Noranit Yasopa
Deputy ECD: Papop Chaowanapreecha
Managing Director (PR): Jakrapong Kongmalai
Senior Art Director: Kajohnchai Rodklongtan
Graphic Designer: Benjaluk Deeyai
Producer: Potrawee Wichien
Photographer: Kanawat Jaiprom
Assistant Photographer: Pichayaporn Ritthidej
Post Production Team: Chris Junior Drabik, Naphat Saksitphiphat, Natnicha Chalermsingha
Media Buyer: Prattana Sridach

Tags:
GQ Limited Distance Edition, Design, Thailand, Fashion, Public Interest, NGO, GQ Apparel, Rabbit Digital Group, COVID-19, GQWhite™ Mask, Liquid-repellent technology, antibacterial, Coronavirus, COVID-19 Ads

We Are Social has launched Snap Safe Lens on Snapchat to maintain physical distance

COTW — Sun, 05 Apr 2020 15:54:29 +0000

To help people maintain an appropriate two-meter physical distance, We Are Social has launched Snap Safe Lens on Snapchat. The new feature uses proximity AR technology to display how far away people need to stand from others to avoid transmission of COVID-19. Today as the world contends to find a cure for deadly Coronavirus, social distancing is the most effective means of preventing the virus attack. Various authorities across the globe have issued guidelines on do’s and don’ts in public places. This new feature further emphasis the guidelines with a dash of creativity.

On Snapchat, as the filter opens, it counts up to 200cm as a reminder for the user to maintain a distance of two meters from others around him/her. If people are too close to the user, the Lens displays a warning flashing ‘STAY BACK. SAVE LIVES’.

Credits
Advertising Agency: We Are Social, UK
Executive Creative Director: Gareth Leeding
Senior Creative: Rob James
Senior Designer: Jenni Smit
Senior Designer: Leon Kesko
Creative Technologist: Sam Cox

Tags:
Digital, United Kingdom, Technology, Public Interest, NGO, We Are Social, United Nations, Innovation, Snapchat, Snap Safe, Social Distancing, Physical Distancing, COVID 19, Coronavirus

Physical Distancing – Campaigns of the World

GQ Apparel presents GQ Limited Distance Edition | GQWhite™ mask

We Are Social has launched Snap Safe Lens on Snapchat to maintain physical distance