Following the strategy of the campaign created in 2013, Greenpeace has been diligently working to raise awareness about the critical issue of Arctic melting among the Spanish population. With their initial campaign, “Save the Arctic,” they successfully bridged the perceived distance between Spain and the Arctic.

Now, Greenpeace is taking their efforts to the next level with a fresh and compelling concept: “If we lose the Arctic, we all lose.” This new approach aims to actively involve citizens in a crucial moment where an unprecedented opportunity to protect a significant portion of the Arctic arises.

By establishing a powerful connection between a mundane everyday activity like opening the refrigerator and the alarming reality of polar ice melting, Greenpeace seeks to deliver a more direct and impactful message. The organization recognizes the urgency of the situation and acknowledges that now is the time to rally strong support for their cause.

Reaching out to people who reside millions of kilometers away from the Arctic, Greenpeace’s campaign endeavors to penetrate the homes of individuals and motivate them to rise from their couches. Their objective is to evoke a sense of responsibility and prompt immediate action.

The campaign aims to be genuinely effective, capturing the attention and engagement of a broader audience. Greenpeace understands the importance of leveraging this critical moment to garner widespread support, making it crucial for their strategy’s ultimate success.

As the campaign progresses, Greenpeace remains dedicated to spreading awareness about the detrimental consequences of Arctic melting. They believe that by saving the Arctic, humanity safeguards much more than just a remote region—it protects the delicate balance of our planet’s ecosystem and secures a sustainable future for all.

In their unwavering commitment to their cause, Greenpeace strives to inspire individuals to take an active role in protecting the Arctic, emphasizing the significance of each person’s contribution. By encouraging citizens to act now, they hope to make a profound impact and effect real change.

Greenpeace’s campaign represents a vital opportunity to make a difference and prevent further irreversible damage to the Arctic. With their passionate drive and effective outreach, they aim to unite individuals from all walks of life and create a collective force that can protect this invaluable ecosystem.

Together, let us join Greenpeace in their endeavor to safeguard the Arctic and secure a better future for generations to come.

Tags:
Save the Arctic, Greenpeace, Arctic preservation, Environmental activism, Saving the Arctic campaign, Protecting ecosystems, Climate change awareness, Sustainability, Global environmental impact, Greenpeace campaigns, Environmental protection, Ecological balance, Future generations

Swedish food brand Felix wanted to communicate its sustainability credentials by demonstrating how easy it is to make climate-friendly choices when products are clearly labelled with their respective carbon footprints.

“In the middle of Stockholm’s retail district, we built a pop-up Felix supermarket – The Climate Store (Klimatbutiken) – the world’s first grocery shop where every item’s listed ‘price’ was its carbon dioxide equivalent (CO2e).
Customers could only pay with a CO2e currency we printed for the occasion, with every shopper given a ‘budget’ of 18.9 kg CO2e to spend – the maximum personal weekly consumption outlined in the 2030 Paris Agreement.”

Credits
Agency Network: McCann Worldgroup
Campaign: The Climate Store
Production Company: Prime Weber Shandwick, Stockholm
Advertiser Brand: Felix, Malmö

Kingo is introducing state-of-the-art technology to the most remote locations of the planet, and is using solar energy to unlock worldwide access to clean power and development.

Kingo’s smart energy systems provide access to lighting and electronic appliances. Users pay for daily, weekly, or monthly codes, and can request free system installs and upgrades.

Credits
Agency Network: Ogilvy & Mather
Holding Company: WPP Group
Production Company: Ogilvy Guatemala & Ogilvy Colombia
Advertiser Brand: Kingo Energy
Entrant Company: Ogilvy Guatemala & Ogilvy Colombia
Public Relations Agency: Powell Communications
Production Company (additional): Meatspace Films
Production Company (additional): 911 Producciones
Production Company (additional): Los Notarios
Production Company (additional): David Studio
Production Company (additional): Sky Mubs
General Manager: Juan Fermín Rodríguez
Chief Financial Officer: Juan José Estrada
President and General Manager: Juan Mauricio Wurmser
VP Creative Services: Ramiro Eduardo
Strategic Planning Director: María Andrea Salvadó
Account Supervisor: Alejandra Polanco
Chief Executive Officer: Mauricio Barriga
Chief Creative Officer LATAM: John Raúl Forero
VP Creative Services: Juan Pablo Álvarez
ECD: Iván Rivera
Head of Art: Camilo Ruano
Head of Digital Ritesh Patel
Director: Juan Pablo Caballero
Assistant Brand Manager: Antonio Heinemann
Chief Executive Officer: Jesse Allan
Production Assistant: Ernesto Abrego
General Manager: Eddie López

Tags:
D&AD Awards, Clio Awards 2018, The One Club, The One Show, Digital Marketing, Innovation, Technology, Environment, Planet, Solar Energy, Electricity, Ogilvy, Colombia, Kingo, D&AD 2019, Ogilvy & Mather, WPP Group, Kingo Energy