In a bold move to combat the alarming issue of plastic pollution in the Pacific Ocean around Mexico, the iconic beer brand Corona hosted a groundbreaking event. With an annual influx of 750 million plastic containers into the ocean, the Plastic Fishing Tournament aimed to shed light on the severity of the problem and inspire meaningful change.

 
Event Highlights:
The Plastic Fishing Tournament, a brainchild of Corona in collaboration with New York agency We Believers, took place on June 12 in Mazatlán, a picturesque resort town in the state of Sinaloa. Local fishermen, in partnership with recycling company México Recicla and environmental organization MazConCiencia, enthusiastically participated in the event. Their mission: to retrieve plastic from the Pacific Ocean and turn the tide against the growing pollution crisis.

Results:
Over a span of four hours, more than 60 fishermen on 30 boats collectively removed an astounding 2.9 tonnes of plastic from the channel between Isla de la Piedra and the Urías estuary. This specific area had been significantly impacted by the waste left behind by tourists, as reported by the Mexican newspaper El Economista.

Recognition and Rewards:
To incentivize the participants, Corona and its partners offered generous cash prizes for the top plastic collectors. The boat that gathered the most plastic, a staggering 319kg, was awarded MX$15,000 (US$750). Second and third places received MX$10,000 (US$500) and MX$5,000 (US$250), respectively. All participating fishermen were recognized with medals, along with vouchers for utilities and utensils crafted from recycled materials, showcasing the potential for ocean cleanup to be a sustainable source of income for local communities.

Environmental Impact:
The collected ocean plastic will undergo recycling thanks to México Recicla, situated in Ecatepec – a municipality grappling with a high rate of femicides. Empowering women through economic independence, around 60% of México Recicla’s workforce comprises women. Since December 2020, the partnership between Corona and México Recicla has successfully collected over 5 million kg of plastic, further contributing to the fight against environmental degradation.

Empowering Local Communities:
Gustavo Lauria, co-founder of We Believers, emphasized the critical impact of plastic pollution and overfishing on small local fishing communities in Mexico. By encouraging fishermen to shift their focus from catching fish to collecting plastic, the initiative aims to create a new and sustainable source of income for these communities, illustrating the interconnectedness of environmental conservation and economic empowerment.

Conclusion:
Corona’s Plastic Fishing Tournament stands as a testament to the brand’s unwavering commitment to environmental stewardship. Beyond raising awareness, the event exemplifies a practical and impactful approach to addressing the plastic pollution crisis, offering a glimmer of hope for the ocean and the communities that depend on it. As we celebrate these efforts, it becomes evident that collective action is the key to preserving our oceans and securing a cleaner, more sustainable future.

Credits
Agency: We Believers, New York
Client: AB InBev
Campaign: Plastic Fishing Tournament
Production Company: Primo, We Doers

This campaigns is about:
Plastic Fishing Tournament, Ocean Pollution, Plastic Waste, Environmental Conservation, Sustainable Initiatives, Fishing Communities, Recycling, Eco-Friendly, Environmental Impact, Women Empowerment, Ocean Cleanup, Beer, Corona, Pacific Ocean, Plastic Containers, Eco-Conscious Events, Plastic Pollution Awareness, Community Engagement, Economic Independence, Environmental Stewardship, Plastic Collection, Creative Solutions, Marine Conservation, Green Initiatives, Plastic Recycling, Environmental Partnership, Social Responsibility, Tourism Impact, Ocean Sustainability.

Bidyanondo opened the Plastic Exchange Store to provide residents with essential goods in exchange for plastic.

Awareness of the project was raised all over the island. The motivated natives then collected the plastic, brought it to the store, and exchanged it for an equivalent amount of goods. Bidyanondo then transported the plastic and sold it to plastic recycle businessmen. They used the funds to buy more goods for the store, creating a truly sustainable solution.

As a result of the powerful idea, there has been a behavioral shift and the beach is significantly cleaner. Plastic is now valued as an alternate currency on the island.

Credits
Agency: Asiatic Marketing Communications Limited
Partner: Bidyanondo

They are changing their watermark to change the world.
Their images showing seas and oceans will have a ‘plasticmark’ instead of our typical watermark. With this, they want to make the pollution of the oceans by plastic and microplastic visible. They are also creating an easy way for you, their customers and partners to actively help free the oceans from plastic.

Every licensed picture supports global projects to free the sea from plastic waste.
Anyone who licenses one of their sea or ocean images and thus frees it from the ‘plasticmark’, is not only doing so symbolically: a part of the license fee goes to global projects that work to remove plastic waste from our oceans for real.

Because the oceans are drowning in plastic, this global problem is growing. The issue is significant enough for the UN to pass a historic resolution at its environmental assembly in Nairobi in March: a legally binding agreement to end plastic pollution by the end of 2024. They want to contribute to this goal with Clear The Rights, Clear The Ocean.

Credits
Agency: Jung von Matt NECKAR
Campaign: Clear The Rights Clear The Ocean
Brand: Mauritius images

Asked to work directly with Adidas on their FUTURECRAFT brand, THE PANICS rose to the challenge of a dream project. With their director Fons Schiedon at the helm, and supported by both the live-action team and the specialist in-house CG, design and VFX crew POST PANIC, the FUTURECRAFT manifesto film is a mixed-media feast for the eyes.

They looked to pack the film with different looks and vibes, not giving the viewer even a second to lose interest. Coming in at just a minute and a half, we travel through over ten unique environments. This meant rounds on rounds of experiments, development and tweaking to make sure every moment, second and frame were just right.

In line with The Panics’ philosophy, the mixed media approach never dominates but only enhances the message. Seamless transitions between reality and digital creation, a strong, consistent camera movement, and the irresistible composition courtesy of ANTFOOD make that happen. It’s a marriage between form and function with the craft never detracting from but always enhancing this memorable visual journey.

Credits
Production company: The Panics
Client: Adidas
Campaign: Adidas FUTURECRAFT.LOOP
Director: Fons Schiedon
Executive producers: Ania Markham, Jules Tervoort
Producer: Kristian Stoykov

Snowflake: This design rings in the holidays with a snowflake made from bottled water waste and dead fish. The sleeves also feature alternating patterns of bottled water and dead fish.

Faux Cardigan: This sweater shows up for the holidays adorned with planet-wrecking bottled water and sad, dead sea life. An underwater scene shows single-use plastic floating amongst dead whales, fish, and turtles.

Ho Ho Hoax: This sweater lights up the party with strings of bottled water and dead fish trapped inside. The back features a fun message from Santa: Bottled water is a Ho Ho Hoax

Ice Caps: This sweater chills out in an icy blue winter scene awash with floating plastic waste and a tragically marooned polar bear.

Grandma: This cozy sweater is complete with ribbon sleeves and a quilt-patterned front, featuring lots of dead sea life and seahorses trapped inside plastic water bottles.

McGarryBowen worked closely with Knitwear Lab (knitwearlab.nl/), an industrial knitwear manufacturing and design company based in Amsterdam, to produce the sweaters. All in all, five unique designs were created and 500 total sweaters were produced. Each limited-edition sweater is made from 80% recycled materials, including 40% recycled plastic. All sweaters are finished with custom tags that feature Brita’s “Drink Like You Care” message In addition to the sweaters, we designed and created custom boxes–from recycled materials, of course–to deliver our key messages. Brita worked with Amazon to create a custom storefront (amazon.com/britauglysweater) to sell a box containing The Ugliest Ugly Sweater and filtering bottle bundles for $24.99 each.

Tags:
Knitwear Lab, The Ugliest Ugly Sweaters, Plastic waste, Brita, Recycled plastic waste, Product, McGarryBowen, Environment

In Russia, lethal weapons are either forbidden or their sale strictly governed. However, there is no law to control the purchase of another deadly one we can all access. Widespread and powerful, it causes numerous deaths daily…

70% of plastic waste is disposable packaging that cannot be recycled or reused, with over 1 million animals dying annually as a result of its ingestion. Humans are not immune either, with harmful plastic micro-particles entering our bodies through water and food.

To raise awareness of the situation, Greenpeace Russia has partnered with creative agency, POSSIBLE Moscow, to create an imitation firearm made from single-use plastics.

Credits
Advertising Agency: Possible Moscow, Moscow, Russian Federation
CCO: Vlad Sitnikov
Creative Directors: Artem Filimonov, Maryam Akhunova
Creative: Marat Arutyunov, Mikhail Sinelshchikov, Yuri Korobov, Dmitry Losev
Art Directors: Wanslez Quaresma, Alena Morozova
Head of Video Production: Olga Rostotskaya
Video Producers: Natalia Kasumovich, Olga Nikolich
Daria Mansurova: Senior Account Manager
Production: Bureau “Working Title”
Director: Anastasia Antonova
DOP: Andrey Skripnik
General Producer: Igor Sayfullin
1st AD: Anna Pischasova
Executive Producers: Ekaterina Panasenko, Ekaterina Galanina
Art Director: Aleksandra Troitskaya
Film Editors: Aleksandr Butov, Ivan Dorogavtsev
Color: Ivan Dorogavtsev
Sound Editor: Andrey Kashin

Tags:
Plastic Waste, Russia, Single-use Plastics, Digital, Public Interest, NGO, Greenpeace, Greenpeace A regular weapon, Film