playboy – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 01 Sep 2023 06:08:50 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png playboy – Campaigns of the World https://campaignsoftheworld.com 32 32 Practice Safe Six by PLAYBOY – A sexually-charged take on stopping COVID-19 https://campaignsoftheworld.com/digital-campaigns/playboy-practice-safe-six/ Sun, 24 May 2020 05:42:35 +0000 https://campaignsoftheworld.com/?p=19380 The PLAYBOY Take on Social Distancing – Practice Safe Six

PLAYBOY has become much more than a lifestyle magazine ever since the release of its first issue in 1953. Thereafter, it has become a global brand that has played a pivotal part in the sexual revolution. Even in recent years, Playboy has released various initiatives promoting sex education. But, the brand’s latest digital campaign titled ‘Practice Safe Six’ is not concerned with safe sex. Instead, it makes an interesting correlation between socially transmitted and sexual transmitted infections.

Practice Safe Six by PLAYBOY

More precisely, this awareness campaign talks about COVID-19 related advisory information. Designed by a creative agency named Preacher, it does so in an intriguing manner. Using sexual metaphors, the campaign advocates for many good habits (practising social distancing, maintaining proper hygiene, wearing protective masks etc.). Moreover, it also advertises the protective masks that playboy is selling.

Practice Safe Six with Playboy!

  • Wash Before and After-Proper Hygiene helps flatten the curve. Scrub for at least 20 seconds at a time, every time.
  • Wear Protection-Stop the spread of socially transmitted infection. Wear a mask and gloves, when appropriate.
  • Limit Your Social Partners-What you do in private is your business. But on essential business, try to keep your encounters to a minimum.
  • Ask Permission-Boundaries are more important now than ever. Make sure it’s okay before you enter someone’s personal space.
  • Communicate-If you’ve come in contact with COVID-19, tell loved ones and self-isolate.
  • Abstain (not sexually)-Going without isn’t our style, but neither is COVID-19. Resist urges to be socially active so we can all be back together.

    • The caveat here is that Playboy will deliver the profits made on these masks to those in need. Thus, we feel immense pride in vouching for what this campaign stands for!

    Tags:
    PLAYBOY, Practice Safe Six, sexual wellness, socially transmitted infection, Social Distancing Campaigns

    ]]>         Playboy TV 24h: Masturbating https://campaignsoftheworld.com/creative-print-ads/playboy-tv-24h-masturbating/ https://campaignsoftheworld.com/creative-print-ads/playboy-tv-24h-masturbating/#respond Fri, 25 Mar 2016 06:33:32 +0000 https://campaignsoftheworld.com/?p=8455 It has been proven that masturbating once a day helps you sleep.
    24h programming for adults.

    Playboy-TV-24h-Masturbating-2-cotw

    Playboy-TV-24h-Masturbating-1-cotw

    Credits
    Client: Playboy TV
    Advertising Agency: Niño, Buenos Aires, Argentina
    Executive Creative Director:Nico Sommer
    Copywriter: Nico Sommer
    Art Director: Diego Tala
    Producer: Pablo Montivero
    Production Company: Struka
    Account Director:Rocío Varela
    Agency Producer:Niño Buenos Aires
    Photographer:Carlos Urrego

    ]]>     https://campaignsoftheworld.com/creative-print-ads/playboy-tv-24h-masturbating/feed/ 0     Playboy Magazine – Pleasure in your hands. https://campaignsoftheworld.com/creative-print-ads/playboy-magazine-pleasure-in-your-hands/ https://campaignsoftheworld.com/creative-print-ads/playboy-magazine-pleasure-in-your-hands/#respond Mon, 03 Aug 2015 16:54:06 +0000 https://campaignsoftheworld.com/?p=2924 playboy_hands-1_cotw

    playboy_hands-2_cotw

    playboy_hands-3_cotw

    playboy_hands-4_cotw

    playboy_hands-5_cotw

    Credits:
    Playboy Magazine – Pleasure in your hands.
    Advertising Agency: Neogama BBH, São Paulo, Brazil
    Creative Directors: Alexandre Gama, Márcio Ribas
    Copywriter: Rodrigo Senra
    Art Director: Daniel Poletto
    Account Director: Silvia Tommasini
    Photographer: Marcus Hausser
    Illustrator: ODA Estúdio
    Account manager: Fábio Losso
    Account team: Diego Passos, Amanda Limberte

    ]]>     https://campaignsoftheworld.com/creative-print-ads/playboy-magazine-pleasure-in-your-hands/feed/ 0