Poland – Campaigns of the World

Allegro: What really matters | Allegro Christmas ad 2021

YWwV268TPqrxQUV5 — Sat, 25 Dec 2021 11:09:27 +0000

Allegro Christmas ad 2021 – Let’s see what matters to us.

The first impression doesn’t have to be correct. Sometimes it takes a moment to see what matters to us.

Credits
Client: Allegro
Campaign: What matters
Advertising Agency: Ogilvy, Warsaw, Poland
Tags: Film, Poland, Retail Services, Allegro, Ogilvy, Allegro Christmas ad 2021, Holiday ads

Mastercard: Safe Waze 2 Shop

YWwV268TPqrxQUV5 — Wed, 19 May 2021 15:24:26 +0000

Mastercard presents Safe Waze 2 Shop

Supermarkets are the #1 place to be exposed to COVID-19: its workers tested positive for coronavirus at a rate of 20% – well above the 1.3% detected in the community at the time.

Mastercard used transaction data to protect both employees and customers. At the beginning of lockdown, they launched www.kiedydosklepu.pl – a digital tool providing information about in-store traffic. Next, they partnered with Carrefour and used the tool within the Waze navigation app.

When you searched WAZE for any supermarket, they guided you to the emptiest Carrefour in your neighbourhood.
They also created promos you could only access when the store was empty.

Credits
Client: Mastercard
Campaign: Safe Waze 2 Shop
Advertising Agency: McCann Poland, Warsaw, Poland

IKEA – Black Hole, a print campaign by Saatchi & Saatchi

YWwV268TPqrxQUV5 — Fri, 12 Apr 2019 09:44:15 +0000

On the 10th of April 2019, the world waited for the moment they got to see the world’s first ever photo taken of a Black Hole. Minutes after the photo was published online, IKEA posted an image of something new and undiscovered that you don’t have to travel 550000 light years to find because you can find it in your nearest IKEA store! IKEA Black Hole Creative Print Ads

Tags:
Print, Poland, Retail Services, IKEA, Saatchi & Saatchi, Print advertising, Creative Print Ads, Print campaign, Creative Advert, IKEA campaign, IKEA Ads, Advertising Agency, IKEA Black Hole, Black hole creatives, Black hole ads

WINA 2018: Winners

YWwV268TPqrxQUV5 — Wed, 13 Jun 2018 04:17:22 +0000

WINA 2018 award ceremony was held in the main auditorium of the Los Angeles Convention center.

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.

AXA Smartbell: An innovative bicycle bell which turns into radio transmitter

YWwV268TPqrxQUV5 — Sun, 21 May 2017 07:19:56 +0000

FCB Warsaw and AXA, one of Europe’s leading insurance firms, created AXA Smartbell with RDS technology to help make the roads less dangerous for cyclists. Every day, in cities around the world, cyclists are struck by cars because they are not seen or heard. The Smartbell equips cyclists with their first-ever “bike insurance,” a bell that transmits a signal through car radios to alert drivers about approaching bicycles, allowing both cyclists and vehicles to safely share the road.

#Smartbell from FCB Warsaw.

Credits:
Brand: AXA
Country: Poland
Advertising Agency: FCB Warsaw
Chief Creative Officer: Luis Dias
Creative Director: Gosia Drozdowska, Agnieszka Klimczak
Copywriter: Mikolaj Stefanski
Art Director: Kaja Dobrzańska
Account Director: Monika Sosnowska
Account Manager: Marlena Mikina
Agency Producer: Robert Wawszczyk
Product Constructor: Szymon Peplinski
Product Designer: Adrian Dutkowski

Tags: Europe, Cyclists, FCB, FCB Warsaw, AXA, Smartbell, Road Safety, Road Accidents, Poland, Technology, Innovative vehicle safety, Europe Road accidents, Cyclists in Poland, radio transmitter, Cyclists safety, RDS Technology, Car Radio, Financial Services in Europe, Road Accidents in Poland, Vehicle Technology, Innovative vehicle safety, Road Safety Campaign, Innovative vehicle safety campaign, Innovative bicycle bell, bike insurance, Europe’s leading insurance firms

IKEA: Kallax real timer

YWwV268TPqrxQUV5 — Thu, 02 Jun 2016 07:44:46 +0000

The first bookshelf showing expected arrival time to the nearest IKEA shop.
This creative furniture advertisement from IKEA was set up in a clever way to encourage people to visit the store.

Credits
Campaign: IKEA- Kallax real timer
Media: Outdoor
Media: Ambient
Category: Home appliances & furnishings
Client: Ikea
Agency: GREY Warsaw
Country: Poland
Executive Creative Director: Jakub Korolczuk
Creative Director: Rafał Ryś
Art Director: Paweł Cholewa
Copywriter: Mateusz Gaca
Art Director: Rafał Ryś
Strategist: Weronika Sołtysiak
Account Executive: Małgorzata Łoza
Account Executive: Klaudyna Saczuk
Creative Head BTL & Design- Mirosław Charkot

Read Full Story on Trend Hunter

Mila: The Live Fish Pack, box that starts jumping and shaking as consumers approach

YWwV268TPqrxQUV5 — Sat, 14 May 2016 02:03:07 +0000

Through today’s technology, frozen fish can really be higher quality than “fresh fish.” New strategies inside the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and dietary advantages – in comparison to fish sold at “Fresh fish markets,” which often has a week or long journey to store cabinets, and an extended decaying procedure. but, many people don’t realize or consider this, and have prejudice to consist of frozen fish of their weight loss plan.

“Live Fish Pack,” a Wi-Fi and proximity sensor-connected box that starts shaking and jumping as consumers approach. Online audiences can also engage with the campaign by controlling the boxes from the Mila website

Client: Mila
Agency: Y&R Poland
Executive Creative Director: Luis Tauffer
EVP, Global Director of Creative Operations: Paul Schulman
Copywriter: Luis Tauffer
Art Director: Tomaz Wozniak
Art Director: Piotr Jakubowski
Copywriter: Michal Konert
Account Manager: Paula Gurgul
Managing Partner/Y&R Mobile: Romek Lubczynski
Web Developer: Adam Karpowicz
Managing Partner/Labstore: Grzegorz Sierzputowski
CEO: Michał Kazimierczak
Chief Creative Officer/Y&R Europe: Jaime Mandelbaum
Creative Lab: Jack the Maker
Technological development
Production Company: Raymond
Head of Production: Piotr Owsianka
Agency Producer: Agnieszka Fatek / Jan Deluga / Michał Zamencki
Print Producer: Rafal Pawela
DTP: Darek Kurnikowski
Video Director: Piotr Janowski
DOP: Lukasz Gutt, Sebastian Kniza
Set designer: Paulina Szpila
Photographer: Katarzyna Hryciow /Jacek Kolodziejski/ Anna Loskiewicz
Video Editor: Ziemowit Jaworski/ Stephan Stefanski/ Jan Taras
Video Production: Mniam TV
Post Production: Badi Badi