London citizens don’t care about the air quality and the issued warning, so the Central office for public interest-targeted something more substantial, ‘The property prices.’ For this campaign, Addresspollution.org took 6 Million data points with NO2 levels and developed a five-band rating for every address in London with a detailed report on the health effects and financial costs of living in such an environment. As a result of this campaign, 10% of London’s households have registered and generated an air quality report. This will also lead to several environmental policy changes by the government.

The campaign follows a unique and effective way of addressing the invisible problem of Air pollution. The results are impressive and will have everlasting effects.

Credits
Brand: Central Office for Public Interest
Campaign: Addresspollution.org
Website: https://addresspollution.org/

Young people have woken up much of the world with their powerful Fridays For Future school strikes for the climate. Now, millions of adults are joining in a huge wave of that will kickstart renewed action all over the world. The urgency of the climate crisis requires a new approach and a just response centered on human rights, equity, and justice.

“Climate breakdown is one of the greatest human rights issues we face. Fighting climate breakdown is about much more than emissions and scientific metrics it’s about fighting for a just and sustainable world that works for all of us. We need to start by phasing out fossil fuels, building real and long lasting solutions and prioritizing the communities at the frontline of the climate crisis” May Boeve, Executive Director, 350.org.

Tags:
United States, Public Interest, NGO, 350.org, Futerra, Climate Change, Pollution, Awareness Campaign

ToxicToby, embedded with 3D technology, was provisionally perched onto a streetlight across the Brixton Road. The street across the Brixton Road was chosen as it is one of the most polluted streets in London, where the silent killer lurks often. So how does it work?

Whenever air pollution level around the street attains and surpasses a certain threshold deemed dangerous, BreezoMeter’s air quality data triggers the bear to elevate its paw towards its mouth and cough. And as Toxic Toby coughs, it also alerts local politicians, urging the authorities to reduce air pollution.

This activity proved that there are staggeringly more people dying each year in London from inhaling toxic air than from accidents on the road. Hence, Toxic Toby was perched alongside flowers, a stark representation of a memorial to the many dead citizens who were killed by the unseen, silent killer – polluted air. A deafening shout-out to London’s authorities to restore air quality to legal and safe levels!

Credits
Advertising Agency: McCann, London, UK
Chief Creative Officers: Laurence Thomson, Rob Doubal
Creatives: James Crosby, Will Cottam
Account Director: Christos Cardovillis
Account Manager: Rohin Lalli
Project Manager: Paul Gillespie
Communications Director: Katya Escala
Producer: Duncan Groves
Film Director: Ben Twiston-Davies
Production Agency: CRAFT
Editor: Adam Beasley
Comms Planner: Nick Kavanagh
Junior Planner: Tara Henderson
Grade: Coffee + TV
Composition: Dan Neale, Fred Ashworth / Native Music
Sound Design: Jungle and CRAFT
Designers: Dan Howarth, Nazima Motegheria, Harold Perrin
Type Designers: Dalton Maag
Talent: Toxic Toby the clean air bear

This awareness campaign is about:
BreezoMeter, Toxic Toby, McCann, London, Pollution, #toxictoby, #CleanAirBear, Digital, Film, United Kingdom, Electronics, Technology, Air pollution, Clean Air Bear, 3D technology

Credits-
Brand: IAA
Advertising Agency: R K Swamy BBDO, India
Creative Director / Copywriter: Ambar Prakash S.
Art Director: Ravindra S.

This Print Campaign is about:
Print, India, Automotive, IAA, BBDO, Print Advertising, Creativity, Creative Campaign, Print Ad, Pollution

Credits:
Cheil Ukraine – Kyiv, Ukraine