Poppin by Durex – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Mon, 22 Jul 2019 04:28:51 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Poppin by Durex – Campaigns of the World https://campaignsoftheworld.com 32 32 Durex Poppin | specially designed pop-sockets that discreetly hold condoms inside them https://campaignsoftheworld.com/tech-innovations/durex-poppin-pop-sockets/ https://campaignsoftheworld.com/tech-innovations/durex-poppin-pop-sockets/#respond Mon, 22 Jul 2019 04:28:51 +0000 https://campaignsoftheworld.com/?p=16815 Problem: STIs are at an all-time high, and GenZ isn’t using condoms. Keep it Poppin: Most teens don’t carry condoms because they’re too ashamed of being caught with a condom by someone they’re interested in. Because there isn’t a worse turn off than someone “expecting” sex. We will hack GenZ’s habit of always carrying their phones everywhere by giving them specially designed pop-sockets that discreetly hold condoms inside of them. This simple idea adds value to the already widely used pop-sockets by further equipping them to hide condoms in plain sight. The Durex Poppin pop-sockets will save teens from potential embarrassment, as well as STIs by ensuring they always have condoms on hand. Literally.

Durex Poppin

Credits
Brand: Durex
Campaign: Durex Poppin
Advertising School: Miami Ad School, Miami, United States of America
Art Director: Matias Cachiquis
Art Director: Ashutosh Thakkar
Art Director: Leonardo Fonseca
Copywriter: Tuhin Parhi

Tags:
Design, United States, Health, Miami Ad School, Poppin by Durex, Durex Poppin, Technology, Innovation, Product Innovation

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