Because it’s a real drain. Now you’ll love again.

“Introducing Baterade, the first isotonic beverage that helps both men and women recover all their fluids (ALL of them) after any physical activity, from playing pocket hockey to beating on your sparring partner. Only Baterade’s clinically proven formula can help you refill all the life-giving fluids you need to go at it again and again. Try all three of our tropical flavours today, including Papaya Squirt, Banana Blast and Nutty Explosion.”

Some of the lyrics have been subtly altered in fitting with the mission of Baterade, with choice lines including, ‘I’d like to teach the world to love, and never have to stop’ and ‘I’d like the world to cum again’.

The beaming singers are all shown in situations which suggest they are in the midst of enjoying Pornhub’s library of content; singing Baterade’s praises from curtained bedrooms and from behind virtual reality masks.

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Credits
Brand: Baterade
Product: Baterade by Pornhub
Campaign: Now You’ll Love Again
Agency: Officer & Gentleman, Madrid
Director: David Triviño
Executive Creative Directors: Javi Iñiguez de Onzoño, Alex Katz
Art Directors: Alex Katz, Javier Malluguiza, Luis Álvarez
Copywriters: Javi Iñiguez de Onzoño, Emilio Franquelo
Managing Director: José Ortiz
Account Director: Alejandro Fata
Account Executive: Marta Cintero
Project Manager: Beto P. F.
Production Company: Modular
DoP: Sergio Monjas
First AD: Borja Leyva
Executive Producer: Lakshmi Aguirre
Production Manager: Julia Campo
Art Director: Andrea Gandarillas
Makeup: Cruz Puente
Stylist: Marce Bernales, Maravilla Muñoz
Post Production and SFX: Forgotten Fantasies, Modular
Color: David Castañón
Music: Pedro Perles
Country: Spain
Released: March 2019

Tags:
Films, Pornhub, Spain, Media, PornHub Ads, Officer & Gentleman, Pornhub Campaigns, Baterade, Baterade by Pornhub, Digital film, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns