Portugal – Campaigns of the World

Fire on Display: WWF Turns TV Showrooms Into a Wake-Up Call for Wildfires

YWwV268TPqrxQUV5 — Sat, 25 Jul 2026 11:09:40 +0000

When shoppers walk into an electronics store, television displays are expected to showcase vibrant landscapes, crystal-clear oceans and colourful nature scenes. WWF challenged that expectation with Fire on Display, an OOH campaign created by Nossa that transformed ordinary TV showrooms into a powerful reminder of Portugal’s recurring wildfire crisis.

Launched in Portugal during July 2026, the campaign partnered with Fnac and Darty to replace traditional demonstration footage on televisions across 52 stores with real images of some of the country’s largest wildfires from recent years. Instead of selling the beauty of nature, the screens revealed what can happen when that landscape is lost.

The creative idea is remarkably simple because it uses the medium itself as the message. Retail televisions are designed to impress customers with vivid colours, sharp contrast and exceptional picture quality. Fire on Display uses those same technical strengths to present devastating wildfire footage, creating an unexpected contrast that immediately changes the shopping experience.

Unlike many awareness campaigns that ask audiences to visit a dedicated exhibition or event, Fire on Display reaches people during an everyday retail visit. Customers comparing television models suddenly find themselves watching scenes that feel completely out of place in a showroom. That unexpected context gives the campaign its emotional impact without relying on complex technology or large physical installations.

Alongside the in-store experience, visitors were invited to make donations either in-store or online. According to WWF, the funds support reforestation projects while helping provide resources for wildfire prevention initiatives and firefighting teams, connecting awareness with a clear opportunity to take action.

The collaboration between WWF, Fnac and Darty also demonstrates how retail spaces can become meaningful communication channels for public interest campaigns. Rather than introducing additional advertising materials, the campaign repurposed an existing consumer touchpoint that millions of shoppers already engage with. The result feels integrated into the environment instead of interrupting it.

Visually, Fire on Display remains grounded in authenticity. Product specifications, pricing labels and promotional information stay visible alongside the wildfire footage, reinforcing that these are genuine retail displays rather than a staged exhibition. That subtle detail makes the experience feel more immediate while strengthening the campaign’s central idea.

For a campaign centred on environmental awareness, Fire on Display avoids overcomplicating its message. It simply replaces images people expect to admire with images they hope they never have to see again. By transforming television displays into a platform for conversation and fundraising, WWF reminds audiences that the most memorable screens are not always the ones showing perfect picture quality, but the ones showing why those landscapes are worth protecting.

Credits
Advertising Agency: NOSSA™, Portugal
Production Company: Nossa Film Lab & The End
Sound Production: Guel Produções Audiovisuais
Client (WWF Portugal): Joana Guerreiro / Rita Rodrigues
Partners: Fnac (Margarida Silva) / Darty (Isadora Pollo)
Executive Creative Director: Nuno Presa Cardoso
Creative Directors: Victor Britto / Rui Simões
Art Director: Francisco Urgueira
Copywriter: Duarte de Brito Cunha
Account Director: Vânia Araújo Junceiro
Executive Account: Bárbara Ferreira
Motion Designer: Bruno de Souza
Designer: Matilde Matos Fernandes
Web Designer: Carolina Santos
Web Developer: Hugo Marques
Videographer: Diogo Gonzaga
Producer: Daniela Serra
PR: Vera Salminen
Images: AFP / Canal Conta Lá

This campaign is about:
WWF, Fire On Display, WWF Fire On Display, Nossa, Portugal, OOH Campaign, Ambient Advertising, Retail Activation, Retail Media, Wildfire Awareness, Environmental Campaign, Sustainability, Climate Action, Cause Marketing, Experiential Marketing, Reforestation, OOH Campaign, Best Outdoor Advertising Campaigns, Creative OOH Campaigns, European Forest Fire Information System (EFFIS)

Red Cross: Thanks Volunteers

YWwV268TPqrxQUV5 — Fri, 19 Feb 2021 12:07:09 +0000

Though the future can seem bleak and the world divided because of Coronavirus, every individual action of solidarity, peace, lending a hand, and supporting your community counts. Red Cross presents Thanks Volunteers print campaign.

Their millions of volunteers are a true light among the darkness. They sincerely thank them for their immense compassion and courage. Those we can call heroes.

Credits
Brand: Red Cross
Campaign: Thanks Volunteers
Advertising Agency: Lola Normajean, Lisbon, Portugal
Creative Director: Leandro Alvarez
Creative Director: Caio Leska
Art Director: Pedro Martoli
Art Director: Luis Ferreira Borges
Copywriter: Fabio Loureiro
Copywriter: Caio Leska
Illustrator: Patricia Mariano

PornHub: End the Orgasm Gap | A sensually progressive move towards gender equality

YWwV268TPqrxQUV5 — Sat, 15 Aug 2020 04:42:08 +0000

Despite countless reforms towards gender neutrality, the gender wage gap persists to this date. However, that’s not the only gap that women struggle with. Women bear the brunt of male privilege in the bedroom as well. Thankfully, PornHub tackled this issue with quirky visuals and straight-faced humor in a recent ad. Using the visual medium, the pornographic website highlighted the wicked orgasm gap. As part of the ‘End the Orgasm Gap’ campaign, Pornhub also educated men on what interrupted pleasure feels like by airing ads in the middle of their most-visited videos. Moreover, the site also encouraged ladies to nominate men who make it their mission to bring gender equality to the bedroom. All in all, Pornhub celebrated Female Orgasm Day with a bang!

Tags:
Digital, Film, Portugal, PornHub, Ogilvy, End the Orgasm Gap, Gender equality

EXIT System of Prostitution: Say no to prostitution

YWwV268TPqrxQUV5 — Fri, 31 Jul 2020 17:51:44 +0000

Say no to prostitution by EXIT System of Prostitution – If you pay for sex, you are worthless.
When it comes to sexual exploitation and violence there can be no minced words. If you pay for sex, you are an accomplice of human traffic and exploitation. That makes you worthless. A campaign by Project Exit, aiming to confront sex clients with the human cost of prostitution.

Credits
Advertising Agency: BUS Agency, Lisboa, Portugal

Tags:
Print campaign, Portugal, Public Interest, NGO, EXIT System of Prostitution, Say no to prostitution, Print Advertising, Print Ad

Expresso – Expresso 2020, to draw attention to the challenges of the new decade

YWwV268TPqrxQUV5 — Tue, 28 Jan 2020 07:56:40 +0000

Expresso is the Portuguese leading newspaper. This campaign Expresso 2020 was created to draw attention to the challenges of the new decade. And because to ignore the present is to ignore the future, there are questions that must be asked and answers that need to be given. Through Expresso’s reference journalism, readers will have content to think and anticipate a changing world.

Credits
Brand: Expresso Newspaper
Campaign: Expresso 2020
Advertising Agency: Moon, Lisbon, Portugal
Creative Director: Tiago Rebelo
Art Director: David Sereno
Copywriter: Ulisses Silva

Tags:
Print Advertising, Portugal, Media, Expresso Newspaper, Moon, Lisbon, Portugal, Expresso 2020

National Paralympic Committee of Portugal – Train With Me. #NoPity2016

YWwV268TPqrxQUV5 — Sun, 05 Aug 2018 04:05:10 +0000

It is often said that limits exist only in the mind. The fact that Paralympic athletes defy their limitations time and again is enough proof that the above statement is absolutely true. Months before the Brazil Olympics, a digital ad called Train with Me portrayed what it’s like to train with a blind runner. It was a part of the series of campaigns launched under #NoPity2016.

The promo was created by FCB Lisbon for the National Paralympic Committee of Portugal. It showcased a 28-year old Paralympic runner in one of his practice sessions. The campaign encouraged the general public to express their support for Paralympic athletes by standing by their side instead of pitying them.

Train With Me #NoPity2016 from Campaigns of the World on Vimeo.

The Most Difficult Sport #NoPity2016 from Campaigns of the World on Vimeo.

Stronger Than Fiber #NoPity2016 from Campaigns of the World on Vimeo.

We feel that the digital promo was mesmerizing because of its intimate design. Kudos to the art director for capturing the essence of being a Paralympic runner in such an intricate manner!

Credits
Agency: FCB Lisbon
Creative Director: Edson Athayde, Luis Silva Dias
Art Director: Ian Guimaraes
Copywriter: Victor Afonso
Additional Credits: Film Company: Bro
Director: Mario Patrocinio
Account Executive: Sonia Goncalves

This Ad is about:
Athletes, Portugal, Digital campaign, Rio Summer Paralympics, Brand marketing, Advertising, 3D sound, FCB Lisbon

WINA 2018: Winners

YWwV268TPqrxQUV5 — Wed, 13 Jun 2018 04:17:22 +0000

WINA 2018 award ceremony was held in the main auditorium of the Los Angeles Convention center.

At the end of this third edition of the WINA 2018, the complete list of winners has just been announced. The international jury with the participation of more than 90 professionals from the advertising sector and advertisers, selected the winners from a list of 1817 pieces and this opportunity they decided to deliver: 12 great prizes, 23 golds, 58 silvers, 96 bronzes and 117 honorable mentions.

Click here for complete List of Winners

This year a total of 257 agencies from 40 countries registered works and pieces at WINA, the only free registration festival, which aims to highlight the talent and creativity of independent agencies in the advertising industry. In this third edition 1,187 pieces were registered by independent companies from around the world (most of them advertising agencies, communication consultancies and production houses), almost double the figure reached in 2017.

The jury, of the highest level, was composed on this occasion by a president and 3 members, all directors of advertising agencies and a vice president from the advertiser in each one of the 17 categories: Sports & World Cup, Better World, Outdoor, Mobile, Media, Innovation, Direct, Content, Film, Print & Digital Craft, Promo & Activation, Public Relations, Effectiveness, Design Radio, Film, Interactive, Print, Pharma, Kids * (see below all the presidents of the jury)

“This has been a great year for WINA, confirmed by the excellent quality of all the award-winning works, in addition to the international presences that have gathered indies, customer loyalty, the value of innovation in the new scenario and before the consumer hiperconected or the new advertiser-agency relationship, among others”, says Mauricio Rodríguez, the head of the company organizing the event and CMO of the festival.

The 40 participating countries this year were: Germany, Saudi Arabia, Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Ecuador, Spain, United States, France, Guatemala, Hong Kong, Hungary, India, Italy, Jamaica, Japan, Luxembourg, Mexico, Panama, Paraguay, Peru, Poland, Portugal, United Kingdom, Czech Republic, Romania, Russia, Switzerland, Thailand, Ukraine, Uruguay and Venezuela).

* The presidents of each category in juries of the WINA 2018 festival were:
Sports & World Cup Camila Farias (General Director at RC Farias) of Colombia; Better World – Ignacio Ferioli (VP in David) of Argentina; Outdoor – Simona Suman (Creative Director at MRM // McCann) of Romania; Mobile – Juan Pablo Oubiña (Founder Creative Director at 01 Agency) of the USA; Media – Jonathan Almond (Founder and Creative Director at Delightful Media) UK; Innovation – Yuji Tokuda (Creative Director / Art Director in Canaria) Japan; Direct- Ricardo Uribe (Creative Director at Y & R) Colombia; Content – Sunde J. Sastre (Director at Jokey Monkey) Spain; Film, Print & Digital Craft – Alex Gomez (Founder and Producer in Intercultural Productions) USA; Promo & Activation – Alberth Cabrera (General Creative Director at Kausa Havas) Paraguay; Public Relations – Goyo Panadero (Partner – General Director in Llorente & Cuenca (Spain and Portugal); Effectiveness – Frank Hahn (ECD in Anomaly) Germany; Design – Joao Coutinho (Creative Director in Gray NY) USA; Radio – Tomas Almuna (Associate Creative Director at Conill Saatchi & Saatchi) USA; Film – Damián Nuñez (Chief Creative Officer / Mullen at Lowe Bucharest) Romania; Interactive – Fernando De Lusarreta (Chief Operation Officer at Massive – Latam) Argentina; Print Pavel Kozlov (Founder at Peopleofdesign) Russia, Pharma – Shoji Taniguchi (Creative Director at McCan Healthcare) Japan; Kids – Oscar Castaneda (General Creative Director at Castillo de IF) Guatemala.

UNICEF – You can actually make a difference with a fraction of your vanities

YWwV268TPqrxQUV5 — Sun, 29 Apr 2018 03:33:43 +0000

UNICEF’s main income source comes from donations. But nowadays it’s getting harder to engage with Portuguese people and get them involved. This is, in part, due to the fact that most of UNICEF’s intervention is so far away from our homes and our realities. It seems that we’re desensitized and sceptic: the harsh reality of children around the world doesn’t chock us and we question the difference we can actually make with our individual contribution. On the other hand, it’s easy to get caught up in futile matters that entertain our minds. This campaign comes as a wakeup call in disguise. What looks at first glance an ad for a watch, a smartphone or a bag, quickly becomes a very effective way to visualize the impact we can make in children’s lives. It shows that you can actually make a difference with a fraction of your vanities.

Helping hundreds of children. It’s not so hard, is it? Make your donation today at unicef.pt

Credits
Advertising Agency: Tux & Gill, Lisbon, Portugal
Creative Director / Art Director / Copywriter: Rui Soares
Art Director: Júlio Ferreira
Strategic Planner: Inês Mateus de Almeida
Account Manager: Bárbara Novo
Photographer: Filipe Rebelo

These Creative Print Ads are related to:
Creative Advertising Campaigns, Print advertising, Advertising Agency, Creative Print Ads, UNICEF, Tux & Gill, Lisbon, Portugal

Long-lasting pleasure condoms – Print ad by Harmony

YWwV268TPqrxQUV5 — Sun, 08 May 2016 05:14:35 +0000

Brand : Harmony
Advertising Agency: FCB Lisboa, Portugal
Copywriter: Viton Araújo
Art Director: Eduardo Tavares
Creative Directors: Edson Athayde, Luis Silva Dias
Published: April 2015

Ajuda de Mãe: An early pregnancy is no fairy tale.

YWwV268TPqrxQUV5 — Tue, 06 Oct 2015 05:38:49 +0000

An early pregnancy is no fairy tale

Credits:
Advertising Agency: Fuel, Lisboa, Portugal
Art Director: Bruna Gonzalez
Copywriter: João Silva
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Agency Producer: Pedro Silva
Photographer: Frederick Vanzeller
Producer: Garage Photos