The One Show 2020 – Change your destiny

COTW — Tue, 21 Jan 2020 05:03:32 +0000

Five more humorous spots from Lanfranco & Cordova, NY and Lima, Peru, have been released to promote The One Show 2020 call for entries, deadline January 31, 2020, Change your destiny.

Playing off the idea that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova traveled to the Peruvian Andes to enlist the mystical services of Cleofe, an actual shaman who blesses entries. The first spot of the entertaining “Change Your Destiny” campaign launched in September 2019.

In the new :30 spots, the agency takes us behind the scenes to watch Cleofe blessing creative work that has actually been submitted to this year’s One Show:

“8000km Runway” by Goodzilla/Shanghai for Jack Jones

“Dietz Nuts” by Red Tettemer O’Connell + Partners for Dietz and Watson

“Stop At Nothing” by Widen+Kennedy London for Nike

“Martha & Snoop’s Potluck Party Challenge – Titanic” by VH1

Virtual Blessing

“Winning a One Show Pencil is both a great honor and extremely difficult,” said Rolando Cordova, CCO, co-founder, Lanfranco & Cordova, NY and Lima. “We decided to offer agencies and brands some help this year by working with an actual Peruvian shaman to star in the campaign and give positive energy to all the work entered in the show.”

According to the agency, the campaign concept has some roots in reality. The co-founders said they know some creative colleagues who go to various lengths to give their work good luck before entering it in awards shows for judging.

“We partnered with local production company Señor Z in Lima and traveled to the remote Peruvian Andes to find Cleofe, who practices ancient blessing rituals,” said Gian Carlo Lanfranco, L&C CCO, co-founder. “He was great to work with, and serves as the centerpiece of these fun content films.”

“The beauty of the idea is that it’s simple and entertaining,” said Kevin Swanepoel, CEO, The One Club for Creativity. “The One Show exists to elevate and celebrate the best work in the world. With so much amazing creative work entered each year, a little bit of extra luck could make the difference in an entry breaking through with our judges.”

Credits
Client: The One Club for Creativity
Brand: The One Show 2020
Agency: Lanfranco & Cordova, New York and Lima
Chief Creative Officers: Rolando Cordova, Gian Carlo Lanfranco
Creative Director: Ken Tokashiki
Copywriters: Gian Carlo Lanfranco, Rolando Cordova, Ken Tokashiki
Art Directors: Ken Tokashiki, Franco Solsol, Gian Marco Chavez

Production Company: Señor Z, Lima
Directors: Bacha Caravedo, Chinon Higashiona
First Assistant Director: Alejandra Gomez de la Torre
Director of Photography: Chinon Higashiona
Art Direction: Bettina Fiol
Head of Production: Lorena Ugarteche
Executive Producer: Marinés Contreras
Field Producer: Carmen Tineo
Gaffer: Edmundo Febres
First Camera: Cesar Vallejos Chengue
Second Camera: Arturo Aljacriña
Technical: Leonardo Aguirre, Walter Espinoza
Production Assistant: Maria Fuentes
Prop Master: Miguel Angel Verano
Casting: Pamela Huaynalaya
Editor: Ignacio Ugarteche
Drone Operator: Ignacio Ugarteche
Audio Director: Sebastian Legaspi
Post Production and Coloring: Eduardo Arriagada Wawin, Miguel Méndez
Audio Post Production: Zumba (Arturo Arellano, Rodrigo Malnati)