poverty – Campaigns of the World

The Felix project – Food not a luxury, but necessity

COTW — Fri, 05 Mar 2021 05:20:31 +0000

Food insecurity is a largely ignored but severe concern in even the most developed countries of the world. One out of every five people in London suffers from food poverty. Food poverty is an issue that can be completely eradicated from the world without even investing a huge amount of money. The solution to this problem already exists in our plates and big food manufacturing factories. Researches show that the world wastes more food than it eats, and we are generating almost thrice of the food we need to feed every single of the Earth’s residents. The UK food industry alone produces 2 million tons of surplus food every year, despite these almost 70000 children in London reaching school without breakfast. The Felix project aims to solve this problem by collecting the surplus food from all over London and distributing it to many needy schools.

This campaign’s effect has been such that they received almost double the number of donations they initially estimated and got wide coverage on social media with the help of Social 8 and Food tryb and a large number of social media influencers. The campaigners were also able to secure a great amount of coverage from BBC and London live.

The Felix project has given rise to a much-needed movement of delivering the excess food to the right place. More such campaigns need to come up.

MAGIC BUS launches its first-ever TV commercial ‘You can save her’

COTW — Wed, 05 Oct 2016 03:11:09 +0000

Magic Bus, one of India’s leading childhood to livelihood NGOs, launched its first-ever public appeal TVC ‘You can save her’ today. The video, featuring Abhishek Bachchan, is aimed to the general public and attempts to spur involvement in ending poverty.

The storyboard follows a well-to-do family’s chance encounter with a girl child caught in an exploitative web of child labour, and a life without education. It goes on to show how individuals can take a step to save her from losing her childhood to marriage or exploitative labour.

Magic Bus will reach out to mainstream media like Star Plus to showcase the ad film. The film will also be launched on Magic Bus’s YouTube channel.

Speaking about the ad film, Matthew Spacie, Founder, Magic Bus India Foundation, said: “Every time we read the newspaper or step out of our homes, we witness children living in worst possible circumstances. This video appeal is our attempt to provide urban, educated people to be directly part of a solution. When you support a child on the Magic Bus programme, you ensure she goes to school, escapes child marriage and has a salaried job when he or she grows up. ”

Speaking about his participation in the TVC, Bollywood heartthrob and long-time Magic Bus Patron Abhishek Bachchan, said, “It is my priviledge to be part of the solution by helping Magic Bus issue it’s public appeal on ending poverty permanently. I have spent time with Magic Bus’ children and youth and what’s wonderful is that their approach works – changing one life at a time for the better.”
#EndPoverty #magicbus

Credits
The TVC has been created by Paperboat Design Studios
Client: Magic Bus

PASSOP: #IAmMuslim, An Initiative To Address Islamophobia

COTW — Mon, 27 Jun 2016 05:01:58 +0000

Portraits of Muslim women wearing a traditional hijab made from the flag of their native country. We used these images in a poster, print and social media campaign that helped to reframe the global conversation.
#IAmMuslim

Ms Tendai Bhiza at PASSOP:
“Juxtaposing these two symbols creates such a strong impact and challenges the assumptions people have about Muslim identity”

Ryan McManus, Executive Creative Director at NATIVE VML:
“We are fully aware that certain quarters may find these images controversial, but the point of this movement is to challenge the prejudices people may have, and change the way we think about a culture that has been unjustly defined by the actions of a select few”

Credits
Advertising Agency: Native VML, Cape Town, South Africa
Executive Creative Director:Ryan Mcmanus
Creative Director:Adam Whitehouse
Photographer:Justin Polkey
Producer:Chantel Green
Stylist:Crystal Birch
Art Director:Ernst Lass
Global Chief Creative Officer:Debbi Vandeven
Chief Creative Officer:Jason Xenopoulos
The Institute Editor:Duvan Durand
Group Account Director:Elizabeth Graham
Project Manager:Lara Matthews
Motion Graphics: Frank van der Elst
Camera Man: Warrick Mcleod

Vaseline to help heal the skin of 5 million people

COTW — Fri, 22 Jan 2016 07:59:05 +0000

The Vaseline Healing Project & Viola Davis Help Heal Skin Worldwide.

Vaseline® has launched a new social mission to help heal the skin of 5 million people living in crisis or conflict by 2020.

The Vaseline® Healing Project is an aid effort in partnership with Direct Relief, to provide dermatological care, Vaseline® Jelly & medical supplies needed to help heal the skin of people affected by poverty or emergencies around the world.

Vaseline Healing Project

Credits:
Campaign: Vaseline Healing Project
Advertising Agency: BBH, New York, USA
Creative Chairman: John Patroulis
Chief Creative Officer: Ari Weiss
Executive Creative Director: Laura Fegley
Creatives: Mikio Bradley, Klara Lindberg
Head of Integrated Production & Technology: Carey Head
Head of Content Production: Kate Morrison
Senior Producer: Christina Carter
Director of Business Affairs: Sean McGee
Global Business Director: Torrey La Grange
Global Account Manager: Nicole Landesman
Production Company: Radical Media
Director: Michael Lawrence
EP: Gregg Carlesimo
Line Producer: Clint Caluory
Editor: Georgia Dodson
Edit House: Cut and Run
Post Production: Company 3
Sound Mixer: Seth Phillips
Audio House: Sound Lounge
Music: Able Baker