Hong Kong is the world’s Ivory trade capital. But because the word for “Ivory” translates to “elephant-tooth,” over 70% of Chinese people believe Ivory extraction is harmless. We needed to pressure the government to ban the trade.

Idea: Change the law by changing the language. Hong Kongers Joined forces with linguistic experts to co-create a new word for “ivory.” Each word was also a petition signature. We showed the harm caused by a simple word and created lasting cultural change.

Result: The HK Government banned the ivory trade in January 2016.

Credits
Brand: WWF
Campaign: The Last Word
Agency: Geometry Global
PR: Ogilvy Public Relations
Production: Hogarth & Ogilvy

More than 3000 children go missing in Pakistan and are often displaced to those remote areas of the country where there is close to no media coverage. The Truck Art Childfinder campaign launched by Berger paints in partnership with BBDO Pakistan, Pakistani artist/activist Samar Minallah Khan and the NGO Roshni Helpline uses the famous local artform caller ‘Truck Art,’ which consists of floral patterns and different quotes beautifully drawn on the trucks. The only difference is that these patterns here are replaced with portraits of these lost children.
 

 
The campaign’s effect has been so significant the three lost children have been found in only four weeks of the launch, making this a very successful campaign. These trucks now travel across all of Pakistan, covering almost 50000 KMs.
 

 

Awards
Cannes Lions International Festival of Creativity: 2 Silver and 2 Bronze

Credits
Client: Berger Paints
Title: Truck Art Childfinder
Media: Trucks, mobile outdoor, PR
Agency: BBDO Pakistan

Every year, over 1,000 rhinos, 33,000 elephants, and 100,000 pangolins are poached for their horns, tusks, scales, and meat due to unfounded rumours. Such practices have been sanctioned by these invaluable species to the brink of extinction.

Following the spirit of Life Release Day and Righteousness during the Lunar New Year, when most Vietnamese people would sincerely look up to and pray Buddha for protection and a peaceful life, we want to give these endangered animals a chance to do the same.

#BeTheirBodhisattva

Credits
Brand: WildAid & Change Vietnam
Campaign: Be Their Bodhisattva
Advertising Agency:Dinosaur, Vietnam
Chief Creative Officer:Sumesh Peringeth
Creative Director:Trong Nguyen
Copywriter:Thanh Ngo, Trang Ha
Junior Copywriter:Quynh Tran
Art Director:Ly Sei
Agency Producer:Adrian Nguyen
Account Director:Brandy Vu
Account Manager:Lam Nguyen
Account Supervisor:Tri Tran
Designer:Chi Vo
Junior Designer:Quyen Tu, Thai Le
Animator:Nguyen Tran, Quoc Le
Design and Fabrication:Linh Phan – Cinemagic Studio

Source

Tags:
PR, design, Outdoor, media, Public Interest, NGO, Dinosaur, Vietnam, WildAid x, Change Vietnam, TV Spot, Digital, Tv Ads, Awareness Campaigns

Airbnb has dominated the hotel industry, but the Honduras Maya Hotel decided to fight back. We turned the hotel’s rooms into chic apartments, just like the ones people would book on Airbnb. And we turned every hotel employee into a host, putting their rooms up for rent on the service. Guests might have been confused upon arrival, but they soon saw that they got everything they signed up for—and much more.

Credits
Brand: Hotel Honduras Maya
Campaign: Hotelbnb
Advertising Agency: Ogilvy, Honduras
CEO Ogilvy Honduras: Eduardo Ching
General Creative Director: Sebastian Bullorini
Creative Director: Wanda Calix, Cesar Chinchilla
Planning Director: Alan Cruz
Art Director: Andrés Villalobos
Creative: Jorge Morales
Producer Director: Julian Maira

Tags:
Ogilvy Honduras, Media, Direct Marketing, PR, Communication Services, Transport, Tourism and Recreation, Leisure, Sports, Hotelbnb, Hotel Honduras Maya, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

It is a journey that can get quite lonely at times, and requires an indomitable spirit hardened enough to chase the possibility of an idea coming to life despite an array of challenges. The most obvious challenge that almost all entrepreneurs face is a lack of finances in the early stages. The little money that small-businesses begin with is barely enough to cover the start-up’s operational costs.

Entrepreneurship isn’t just about chasing Lamborghinis and retiring in your 30s. It is about making the world a better place by creating viable solutions for complex problems. Given the lack of financial resources, start-ups need to get creative in their marketing endeavours.

Compensate for the lack of money with an abundance of consistency on social media

Start-ups don’t usually have dedicated budgets to spend on several marketing channels. However, advertising on social media platforms requires creativity and consistency more than financial affluence. A single Instagram post can be broken down into individual building blocks. The picture and the caption should not be treated like two separate entities. They must be created in tandem with each other — in a way that compliments the brand’s identity and captures its voice in textual as well as visual mediums. Along the same lines, there are certain intricacies to marketing on social media platforms that startup owners need to understand. If you don’t have the money to hire a dedicated marketing staff, you need to educate yourself about how different platforms work. Once you strike a balance between quality and consistency, you can sit back and watch the conversions happen. Furthermore, look into partnering with other influencers and influencer marketing if your company’s resources permit you to do so.

Create a Blog

In a world where new technologies like AI and AG are set to transform digital marketing, blogging is still a viable marketing tool. B2B marketers have been able to generate 67% more leads by using blogs as a marketing tool compared to advertising strategies that don’t use blogs. Another study indicates that marketers who prioritize blogging over other forms of content marketing have a 13 times higher chance of getting ideal ROI compared to those who do not prioritize blogging. Yet again, blogging is a marketing practice that requires time and effort over money and other resources. Along with working on your own blog, you can also take out time to guest blog on popular websites in your niche.

Connect with digital marketing expert

Given the rise in consumption online content, especially videos, many digital experts share latest tips and tricks that can be easily embraced by you. They also take a few questions during live videos. Not only this some digital experts work with you as your mentor to guide on various problems you wish to address in online marketing, social media campaigns and more. This does not necessarily involve monetary terms but a service in exchange of a service is a thing in trend now. So, find a digital marketing guru who you can trust and talk your way out!

Build a Community by Straightening out your brand’s message

As a business, you’re likely to communicate with customers across several channels, both online and offline. You’re likely to run into potential customers at business events. You can be reached out via email, or other contact options detailed on your website’s contact page. You can have hundreds of messages from your loyal customer base on social media platforms. The first and foremost step to building a community for your business is figuring out what it stands for. Have a clear idea of what your business end goal is, and what its target audience is. After that, create an elevator pitch that you can broadcast over online as well as offline channels as and when required. Concise and consistent brand identity will lead to the creation of a community that will last the test of time

Create Videos

Anyone with a modern smartphone or tablet can create a video and upload it to YouTube. So why not harness the power of the technology you have in your pocket? Product demos, behind the scenes tours and how to work brilliantly and other exciting videos are very popular online. You can too publish them to a ready-made audience on YouTube at – you guessed it – zero cost!

Conclusion

Marketing your product or service without sufficient financial resources is a difficult task, but not an impossible one. It would have been a pipe dream a decade ago, but in today’s digital age, it is a possibility as real as the oxygen we breathe. At the end of the day, none of the above ways will necessarily open the flood gates when it comes to new clients. Have realistic expectations as you invest energy, effort and time into building the marketing foundation for your start-up. First, it will provide your team with valuable leads that can help to initial growth. Second, it will prevent you from losing the interest of potential customers, who could be turned off by sloppy or unprofessional marketing messages. Finally, when you can afford a full-time marketing/PR professional, that person can truly focus on bringing your company to the next level. They won’t waste time and money ripping apart and rebuilding what could have been executed correctly in the first place. Entrepreneurship is all about working around constraints, and a sparse marketing budget is nothing but a constraint that needs to be tackled.

Tags:
Social Media Campaigns, Digital Campaigns, Creative Ads, Creative Video, PR, Digital Marketing, Technology, Advertising Strategies, B2B marketers, Influencer marketing, Brand Marketing, Product marketing, Online Campaigns

DTDC is a renowned brand in the courier and logistics sector in India and abroad. The company is headquartered in Bangalore and boasts of an unparalleled network covering 11,000+ pin codes across India and 522 operating locations in India, servicing over 220 international locations worldwide and handles more than 12 million shipments every month.

Abhishek Chakraborty, Executive Director, DTDC Express Ltd. says, “The strategy and creativity shown by Publicis was in sync with our brand philosophy. I believe we have chosen the right partner to help us strengthen our brand equity.”

Commenting on the win, Paritosh Srivastava, COO, Publicis Ambience said “We are delighted to partner with DTDC. It is a massive player in its category and as the brand is poised to reinvent itself, we are sure that we will have a lot of opportunity to do great work together.”

Jigar Fernandes, ECD, Publicis Ambience adds “It’s really a coming together of two entities who are really passionate about their work. The common goal is now to help take the brand to the place its legacy demands. It’s going to be fun.”

Ms Tendai Bhiza at PASSOP:
“Juxtaposing these two symbols creates such a strong impact and challenges the assumptions people have about Muslim identity”

Ryan McManus, Executive Creative Director at NATIVE VML:
“We are fully aware that certain quarters may find these images controversial, but the point of this movement is to challenge the prejudices people may have, and change the way we think about a culture that has been unjustly defined by the actions of a select few”

Credits
Advertising Agency: Native VML, Cape Town, South Africa
Executive Creative Director:Ryan Mcmanus
Creative Director:Adam Whitehouse
Photographer:Justin Polkey
Producer:Chantel Green
Stylist:Crystal Birch
Art Director:Ernst Lass
Global Chief Creative Officer:Debbi Vandeven
Chief Creative Officer:Jason Xenopoulos
The Institute Editor:Duvan Durand
Group Account Director:Elizabeth Graham
Project Manager:Lara Matthews
Motion Graphics: Frank van der Elst
Camera Man: Warrick Mcleod

Honda set out to find a creative way to lower the number of accidents by preventing them and preserving what’s most important: people’s lives.
Until now, helmets were designed to protect people in case of an accident, keep safe whispers is a communication platform thought to prevent them, by using the helmet’s intercom as a communication channel between the driver, its family and their messages.

DDB Colombia’s idea allows family and friends’ motivational messages to reach motorcycle drivers while they drive, inspiring them to reduce speed and be safe. Through an App find in the Apple Store, people can record messages storage in a system. The GPS identifies when the speed limit is exceeded and sends messages, via Bluetooth, to the helmet.

Download Android App
Download From iTunes

Credits
Media: Ambient
Category: Automotive
Advertiser: Honda Motor Company, Ltd.
Product: Honda Helmets
Advertising Agency: DDB, Bogota, Colombia
Chief Creative Officer:Leo Macias
General Creative Directors:Marco Muñoz, Daniel Calle
Digital Creative Director:Andrés Aristizábal
Art Director:Oscar Martínez, Santiago Acevedo, Jefferson Arango
Copywriter:Leonardo Sanchéz, Mateo Morales, Camilo Parra Account director: Viviana Rosero, Alejandro Atehortua Animation: Cristian Martínez
Production Company:La tienda

India, 7 June 2016 – Publicis One, the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof, today announced its partnership with MSLGROUP in the Philippines via its brand, Arc, one of the leading integrated communications agencies locally. As the flagship strategic communications and engagement consultancy of Publicis Groupe, MSLGROUP is the largest brand and reputation advisory network in Asia and Europe.
Effective immediately, Arc Philippines‘s PR discipline is now part of the MSLGROUP network and will operate under the MSLGROUP brand. In the Philippines, MSLGROUP is a part of Publicis One.
With a best-in-class team, expertise in public relations and in-depth digital capabilities, Arc’s PR offering is known for its comprehensive integrated communication solutions for clients and brands in the Philippines. Since its establishment in 2006, Arc’s PR work has been trusted and retained by many multinational and local companies in the Philippines. With forward-looking strategies and unbound creativity, Arc’s joint work with the Leo Burnett Group in the Philippines has received extensive recognition from international, regional and local award programs. In 2015, P&G Ariel‘Aid Couture’ Campaign was the most awarded campaign in the AME Awards for World’s Best Advertising & Marketing Effectiveness (New York).

The MSLGROUP Philippines team will be led by communication veteran Orly Ramas under the guidance of Glenn Osaki, President Asia, MSLGROUP. Ramas will continue to report to Raymond Arrastia, Chief Executive Officer at Publicis One in the Philippines.

“MSLGROUP is a transformative agency with a leading footprint in Asia. Joining forces with MSLGROUP will allow us to tap into the network’s regional and global resources and groundbreaking planning methodology to help enhance Publicis One’s capabilities in the Philiipines. Together with MSLGROUP, we will continue to delight our clients with insight-driven, integrated campaigns that deliver accountable business results,” said Raymond Arrastia, Chief Executive Officer, Publicis One Philippines.
“The Philippines is a fast-growing and important Asian market. Our best-in-class team, ability to deliver sharp local insights, and strong integrated communication offering allows MSLGROUP to serve regional and global clients in a powerful way. This is an important moment for MSLGROUP

in Asia–not only have we achieved significant organic growth in every market since last year, we have rapidly expanded our network this year. With a comprehensive presence in the Philippines, we are now in a strong position to address our clients’ growing interests throughout the Asian continent,” said Glenn Osaki, President, Asia, MSLGROUP.
Said Guillaume Herbette, CEO of MSLGROUP, “MSLGROUP is committed to having one of the world’s most robust PR and engagement networks. Since January, we have acquired Venus Communications in Vietnam, rebranded the Arc PR offering in Sri Lanka as MSLGROUP and gained Quadrant MSLGROUP in Nigeria through an equity partnership that Publicis Groupe took in its parent company, the Trokya Group. All of these agencies are among the best in their market.”

About MSLGROUP

MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.

About Publicis One

Publicis One is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof. Built with clients’ interest at the center, Publicis One recognizes the simultaneous need for specialization and integration in marketing today. Led by Jarek Ziebinski, Global CEO, Publicis One operates across Publicis Groupe’s four Solutions: Publicis Communications (Publicis Worldwide with MSLGROUP, Leo Burnett, Saatchi & Saatchi and BBH), Publicis Media (Starcom, Zenith, Mediavest | Spark, Optimedia | Blue 449), Publicis.Sapient (SapientNitro, DigitasLBi, Razorfish, Sapient Consulting) and Publicis Health (Digitas Health, Publicis LifeBrands, Saatchi & Saatchi Wellness). The Publicis One operation, with more than 8,000 employees in 50 countries, is spread across Latin America, Europe, Middle East, Africa and Asia. We are united behind Publicis Groupe’s ambition to deliver on the value of “The Power of One” to clients.