Pregnancy detection kit – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sun, 11 Jul 2021 04:54:51 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Pregnancy detection kit – Campaigns of the World https://campaignsoftheworld.com 32 32 #ImwithYellow – A gender equality social experiment by Prega News https://campaignsoftheworld.com/digital-campaigns/imwithyellow-gender-equality-social-experiment-prega-news/ Tue, 03 Mar 2020 08:26:59 +0000 https://campaignsoftheworld.com/?p=18616 C’mon! We are living in the 21st century. More often than not, it’s what people say when they come across an action/belief that’s orthodox. With time, the world around us is progressing in more ways than one. Still, it’s disheartening to see how something as serious as sex discrimination still prevails in our so-called modern society!

Prega News, the leading pregnancy detection kit brand, has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and sensitising them of how the health of the baby holds more importance than its gender. The campaign asks people to stand with Yellow – a colour that symbolises health and happiness.

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said that “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”

Tags:
Gender discrimination, I’m With Yellow, ADK Fortune, Digital Campaign,

]]> Prega News: #GoodNewsIsGenderFree because a healthy baby is what matters most https://campaignsoftheworld.com/film-and-video/prega-news-mothers-day-2019-good-news-is-gender-free/ https://campaignsoftheworld.com/film-and-video/prega-news-mothers-day-2019-good-news-is-gender-free/#respond Thu, 09 May 2019 14:56:09 +0000 https://campaignsoftheworld.com/?p=16158 Why do we still worry about a baby’s gender? This Mother’s Day 2019, it’s time to take a stand. Prega News celebrates gender-free good news because a healthy baby is what matters most. #GoodNewsIsGenderFree #PregaNewsMeansGoodNews

Prega News- a pregnancy detection kit, manufactured and marketed by Mankind Pharmaceuticals, is a category leader. For years, it has been bringing ‘good news’ to soon to be mothers. And, to take this relationship forward, Prega News launched its new campaign #preganewsmeansgoodnews targeting the Indian families and their regressive mindsets.

Gender inequality is a pertinent issue prevailing all over the world; however, its presence in India is far more complex. The preference for a boy over a girl has been deeply instituted in the Indian minds which leads to nothing but grave consequences that curbs the nation’s growth. But, with this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook. They request their audiences to wish for a healthy child, irrespective of their child’s sex.

Credits
Brand: Mankind Pharmaceuticals
Product: Prega News
Campaign: #PregaNewsMeansGoodNews
Advertising Agency: ADK Fortune
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Account Management: Shruti Negi, Itee Gupta
Director: Viveck Daaschaudhary / Elements

Tags:
ADK Fortune, Prega News, Health, Mother’s Day, Mother’s Day campaigns, Mother’s Day Ads, Pregnancy detection kit, Mother’s Day 2019, Mankind Pharmaceuticals, Mother’s Day 2019 campaign

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