A part of Japanese culture, personal stamp seals, known as ‘hanko’ are used as official signatures on formal documents such as contracts and marriage registration. They can be made of ivory, wood, stone or titanium & carbon shaft. Unfortunately, eighty-percent of Japan’s ivory consumption is utilised for hanko, as people choose it without fully understanding or having complete knowledge of the global elephant crisis.

Grey Tokyo and Koji Yamamura, an academy award-nominated animation artist, created the campaign by meticulously using 500 wooden stamps and 2400 frames of refined craftsmanship to produce the two-minute film which creatively promotes the anti-ivory initiative to put an end to ivory trade and consumption in Japan.

Hankograph – the unprecedented animation made entirely of Hankos | WILDAID #hankograph

Making of Hankograph – Anti-ivory campaign

After the US and China announced its ban on domestic ivory trade in 2016, and with China closing the trade in 2018, Japan has now become one of the largest ivory markets in the world. The UK, France, the Netherlands have followed too and Singapore, Hong Kong and Taiwan, all former major ivory markets, are currently also preparing for closure following their announcement to close the ivory trade.

In time with Earth Day (Protect our Species), the film animation was released online as well as featured in newspapers and on prominently placed billboards (e.g. Tokyo’s main railway station -Ueno station). With the support of celebrities such as Jackie Chan, Christel Takigawa and Ayako Kisa, this campaign aims to spread the idea that Japan needs to move forward and join the rest of the world in becoming ivory free. WildAid Japan and Tears of the African Elephant are putting in every effort in hope for Japan to announce this before the Tokyo Olympics 2020.

“As the last major legal market, we hope that Japan can join the global community in ending legal sales of ivory as soon as possible. After thousands of years of ivory trade decimating elephant populations, it would be a historic moment winning the nation great acclaim globally.” – Peter Knights, CEO and founder of WildAid

“Hanko can be replaced by several other materials. Since most of the ivory in Japan is used for hanko, if people start making hanko from other materials, it would be a big step forward to changing the situation in Japan.” – Airi Yamawaki, Director of WildAid Japan and founder of Tears of the African Elephant.

“The deep underlying issue is that the majority of Japanese people are unaware that Japan is a high ivory consumption country. And that African elephants are an endangered species. Hanko stamps are an essential item for Japanese people because it represents your signature and carries your name. More so a reason we want people to think, consider and choose a sustainable material for making a hanko stamp. With Hankograph art, created from 500 wooden hanko stamps, we sincerely hope that our message gets across to as many people of Japan and becomes a trigger for change.” – Masanori Tagaya, Group Creative Director, Grey Tokyo

The campaign also calls upon the public to share the animation and to take action by joining a petition to support the closure of the domestic ivory trade – www.noivory.jp

About WildAid and Tears of the African Elephant
WildAid is an environmental organization founded by Peter Knights and is active in 12 countries who focus on reducing demand for wildlife products. Ambassadors include Prince William, Richard Branson, Leonardo Dicaprio, David Beckham, and Jackie Chan. In Japan, they have a partnership with NPO Tears of the African Elephant. www.wildaid.org

Tears of the African Elephant is a non-profit organization based in Japan and Kenya who are actively working to resolve the threat towards African Elephants. It is founded by two Japanese women who grew up in Africa. www.taelephants.org

Credits
The HANKOGRAPH team
Animator/Director / Koji YAMAMURA / YAMAMURA Animation
Group Creative Director / Masanori TAGAYA / GREY
Associate Creative Director / Gaku TAKAI / GREY
Senior Planning Director / Rui NAGO / GREY
Associate Account Director / Meg FUKUDA / GREY
Account Executive / Shinnosuke OGURA / GREY
Director of Photography / Senzo UENO
Producer / Kentaro KINOSHITA / TYO MONSTER DINER
Campaign Producer / Airi Yamawaki / Mt.MELVIL / WILDAID / TEARS OF THE AFRICAN ELEPHANT
Production Manager / Seiya KONNO / TYO MONSTER DINER
Photographer / Mitsuru NISHIMURA
Digital designer / Maria TAKAOKA / Mt.MELVIL
Captions Translations / Kennedy TAYLOR

Tags:
Grey Group, Prince William, Richard Branson, Leonardo Dicaprio, David Beckham, Jackie Chan, Hanko Stamp, WildAid and Tears of the African Elephant, Earth Day, Tokyo Olympics 2020, Grey Tokyo, Koji Yamamura, Hankograph, Animation, WildAid Japan, Anti-ivory awareness drive, Japanese stamp, Environmental organization, NGO, Hankograph art, WildAid Japan, Domestic Ivory Trade, Latest Tech News, Best Innovative Campaigns, Innovative Technology Ideas, best technology campaigns, Best Digital Campaigns, Anti-ivory campaign

The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets.

Credits:
Client: Super-Pharm
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
VP Clients: Ben Muskal
Chief of Creative: Idan Regev
Creative Director: Yair Zisser
Copywriter: Ronni Azulay, Ran Even
Art director : Ori Hasson
Clients Director: Noa Sharf
Account Supervisor: Shirley Tamar Konka
Studio ATL: Yaron Keinan, Chen Graisman
Publicis Media: Gilad Sterenberg