print ads – Campaigns of the World

P(illow)tics – Sleepzone’s Global Campaign for Better Sleep!

COTW — Fri, 28 Jun 2024 10:47:18 +0000

Sleepzone, a leading Jordanian retailer known for its innovative sleep products, has launched a witty campaign ‘P(illow)tics’ focused on promoting better sleep in the most crucial place: the bedroom. The campaign started with a captivating film showcasing politicians from across the globe caught napping during official meetings. Dive into this humorous initiative that aims to inspire a healthier sleep culture!

Credits
Campaign: P(illow)tics
Brand: Sleepzone
Ad Agency: Adpro Communications

Greenpeace: #CleanAirNow

COTW — Sun, 08 Aug 2021 06:56:03 +0000

Air pollution has far-reaching effects on our climate. And efforts to curb harmful emissions are difficult and require time. Greenpeace and Ogilvy Hong Kong and Ogilvy Shanghai created a print campaign #CleanAirNow to show how pollution in one place can produce harm in others far away.

The #CleanAirNow campaign urges people to join Greenpeace to demand clean air in the future. If we want 2030 to look different, we have to start now.

Credits
Campaign: #CleanAirNow
Brand: Greenpeace
Agency: Ogilvy

Verdant Zeal: Child not sexual object

COTW — Tue, 27 Jul 2021 14:29:25 +0000

Child sexual abuse has become worrisomely prevalent in our society. Just recently, the Federal Government of Nigeria launched the Initiative against the menace. In this light we are sensitising the publics of the effects of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with the child, but instead is taking away the innocence of the child. We want them to understand that such a “play” is not suitable for children.

Child not sexual object – According to the National Population Commission, “One in four girls and one in ten boys are sexually violated before the age 18”.

Credits
Advertising Agency: Verdant Zeal, Lagos, Nigeria
Campaign: Child not sexual object

Délégation à la sécurité routière: On the road, never forget what really matters

COTW — Wed, 31 Mar 2021 09:40:59 +0000

Délégation à la Sécurité Routière, or French Road Safety, was looking for a new approach to raise awareness on the risks we take every day on the road, especially during the holiday seasons. After a gloomy year and as French citizens started to recover greater freedom of movement, it was the right time to try something fresh and new, which may be less dramatic and dark than usual. The Road Safety campaign had to target all drivers and make everyone feel concerned, which is the main challenge for these campaigns. People never perceive themselves as risk-takers. But we all, at some point, make mistakes.

Many road safety communications use feelings of fear and guilt to change people’s behaviours on the road, showing the worst that can happen. They wanted to try the opposite approach: an entirely positive celebration of life. The strategy was to compare people’s deepest desires to all the immediate temptations on the road, like answering a phone call or running a stop sign. Then, they looked for the most relatable execution. They didn’t want to show over-the-top unforgettable moments, but rather the simple, ordinary, cheerful slices of life, like a guy singing in his bath, a couple making love, a father and his child and a family playing a game. All these small moments make life worth living.

Challenges: The first challenge was to find suitable scenes. They wrote dozens of moments before choosing the right ones. It couldn’t feel scripted; it had to be very simple, almost nothing, yet something nice to watch. The second challenge was more of a direct one: make all these little stories sound true to life. They had to capture the perfect choreography, light and acting in one single take. Director Arnaud Desplechin did a great job, and his long experience in cinema certainly helped.

Credits
Client: Délégation à la sécurité routière
Website: https://www.securite-routiere.gouv.fr/
Category: Road Safety campaign
Client Management: Marie Gautier-Melleray
Agency: DDB Paris
Executive Creative Director: Alexander Kalchev
Creative Directors: Alexis Benbehe & Pierre Mathonat
Copywriter: Benoît Oulhen
Art Director: Mickael Jacquemin
Agency Producers: Corinne Persch & Gaëlle De Pompignan
Account Management: Vincent Léorat, Andéole Vu Dinh Ba & Romane Philippe
Planners: Sébastien Genty & Déborah Tapia
Production Company: Phantasm
Director: Arnaud Desplechin
Producer: Gary Farkas
Post Production: Mikros & MPC
Sound Production: Maul Productions & Studio5
Music: Véronique Sanson, Chanson sur ma drôle de vie

NZ Transport Agency: Belted survivors

COTW — Wed, 07 Oct 2020 07:05:58 +0000

Live hard. Crash harder. Staunch young males make up the majority of NZ’s unrestrained crash fatalities. They reckon seatbelts are for kids, the elderly, the weak. It’s an unnecessary accessory that dents their manhood. 40% would’ve survived if they’d been belted up. Their perception of seatbelts needed to shift from a sign of weakness to a tool for survival. Seatbelts need to be rebranded with a new image: a tougher one. But this rebellious, rule-breaking, anti-establishment audience would switch off at the first hint of safety messaging. They won’t listen to a government PSA. But they do listen to and respect their peers. To connect with them, it had to come from our target audience themselves.

Our audience love sharing gnarly shit. So graphic imagery was used for good. Real crash survivors proudly wore their seatbelt wounds as badges of honour; confronting marks of survival that proved there’s nothing soft about seatbelts. Belted Survivors gave our audience powerful proof they couldn’t deny, delivered over social by peers who’d lived through a crash themselves. Using the real survivors of crashes to deliver our message for us authentically, and transforming crash ‘victims’ into powerful advocates of strength, survival, and of making the right call. Who then encouraged thousands of more survivors like them to share their tales of survival, too. Using the influence of real survivors around the world to inspire their mates to make a right call like them – and for the first time, making the positive impact a seatbelt can make personally relevant to our audience.

We knew our audience liked talking about their injuries. It was a great yarn. Proof of their toughness. And we knew they loved sharing gnarly shit over their feeds. So we leaned into the brutal side of seatbelts, with confronting content we knew our audience couldn’t look away from, or resist sharing. In partnership with VICE (an outlet these guys respect), a national call-out gathered hundreds of real stories from crash survivors who had a seatbelt to thank. They became advocates for our message, owning the campaign, giving our undeniable message cred, and delivering it straight into their mates’ feeds. They called out to mates to make a good call like them, and for other survivors to share their own tales of survival or pics of their own badges of honour, who then encouraged more mates to do the same. Sparking a cycle or survivors encouraging more survival.

The survivors shared their images first, over their own social channels. Their mates spread them. The boys’ stories of survival were picked up and shared by national, then global media, hitting feeds everywhere. The social chain empowered survivors across the world to use their own story to challenge their mates to make the right call by sharing their pics and stories. Over months, the campaign evolved with planned, organic and tactical new social content, with the survivors’ stories at their heart. At every moment, the survivors shared what they lived on for on their feeds. FaceApp posts gave glimpses into their futures. VICE docos revealed their stories. They posted about partnering with NZ Police to run tailored workshops with our audience. Every new piece of content was an opportunity to engage the survivors’ mates again and again –reinforcing the ‘Belt Up, Live On’ message in our audience’s feeds.

With over half a billion impressions worldwide, Belted Survivors has resonated back where our hard-to-reach audience is centred, in provincial New Zealand. Recall of Belted Survivors is nearly 3x higher amongst young males than the general population. And about 4x higher than previous seatbelt campaign recall. For an audience who usually skip or keep scrolling, Belted Survivors saw a 540% increase in audience engagement, compared to NZ Government standards for social marketing to this audience. The campaign also inspired a long-term initiative with the NZ Police, with survivors partnering in the development of workshops focused on seatbelt safety. Their stories have inspired hundreds of others to share their tale of survival at beltedsurvivors.nz, and to share images of their seatbelt marks over social. Every comment and image adding more proof to the undeniable impact seatbelts can make – and helping lead to a 74% perception shift for our audience.

No lock on violence during lockdown – Stand together and fight Domestic violence

COTW — Wed, 08 Jul 2020 11:54:41 +0000

Fight against Domestic violence. This is a small step in raising awareness for all those souls currently suffering in silence.

The data from the National Legal Services Authority (NALSA) has suggested that the nation wide lockdown has led to a rapid increase in the cases of domestic violence. While there is an increase in cases in India, the lockdown has brought the world to stay inside closed doors.

When there is violence, there is anger, when there is violence, there is frustration and when there is violence, people who are subjected to it keep quiet due to intimidation, fear or just because you don’t want to speak up against your partner.

We want to tell you, that there maybe a lockdown, but there is no lock on violence, the door maybe closed, but speak up and unlock your voice as the world will stand with you and win against this violence together.

Credits
Vishal Bhandari
Paridhi bhatiya
Joshua Menezes

Tags:
Lockdown, Covid-19, Awareness Campaign, Print Ads, Creative Ad, Advertising, Public Interest, Help, Violence, Domestic violence Helpline

Mathrubhumi turned its newspaper into gift wrapping paper for Christmas gifts

COTW — Wed, 25 Dec 2019 07:28:30 +0000

Mathrubhumi Christmas Ad 2019

Every year, a huge amount of waste is generated around the holiday season, as people go on a gifting spree. The main culprit? Gift-wrapping paper. This year, Mathrubhumi decided to do something that would help people not only give their loved ones a gift, but give nature a gift as well.

Presenting the Mathrubhumi Christmas Special – a unique Christmas-themed supplement published on the Sunday before Christmas. The 4-page supplement goes beyond Christmas-themed news and incorporates a custom gift-wrap design on the inside pages. Once people were done reading the paper, they could simply flip it over and reuse it to wrap their Christmas gifts! With a simple innovation, Mathrubhumi is doing its bit to make this Christmas greener and merrier as well.

Tags:
Mathrubhumi Christmas Ad 2019, Christmas Campaigns, Print Ads, Print Campaign, Print Advert, Newspaper, Gifts

Paragliding Video Memes of Internet Sensation Vipin Sahu Revealed! #BasLandKarade

COTW — Fri, 30 Aug 2019 08:01:05 +0000

Vipin Sahu paragliding video was trending across all social platforms and popular news channels took his interview. Vipin Sahu’s fear of heights was exposed during his paragliding experience while holidaying in Kullu. The video became a hilarious hit among all age groups as the Vipin yelled anxiously and pleaded his instructor to land him immediately for an extra cost. Vipin is also seen swearing upon himself which made the video a laugh riot. Paragliding Video Memes of Vipin Sahu Revealed! #BasLandKarade

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“Aur main aasmaan ki oonchayion mein….!”???? . We absolutely loved this guy's guts! After all, isn't part of travelling, facing what we fear? . Go on and tick #paragliding off your bucket list, just like him. Get the #YOLO spirit back and take up new adventures wherever you go! We promise it'll be worth it!???? . . . . . #zostel #hostel #Himachal #mountainsarecalling #himalayasin #himalaya @hostelworld #meettheworld #liveitnow #roadtrip #travel #backpacking #backpacker #weekend #trip #himachalpradesh #himachaltourism #travellers #travellife #travelers #himachalgram #indiagram

A post shared by Zostel (@zostel) on Aug 28, 2019 at 5:57am PDT

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Menu so delightful, it will keep you 'down to earth'! ????⠀ .⠀ .⠀ .⠀ #BasLandKaraDe #paraglidingmemes #thursdaythoughts #thursdayfeels #lovefood #foodies #enjoy #delicious #orderonline #orderfoodonline #orderonlinefood #dinnergoals #nomnom #foodies #lovefood #yumalert #enjoy #thursdaymotivation #Trendingmemes #Trendingmeme #Trending #momentmarketing

A post shared by Faasos (@faasos) on Aug 29, 2019 at 6:55am PDT

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Bhai 100-200 zyada lele Bhai… . . . . . . . . . @greyalphabet @thefakeadco @ad.parody @madovermarketing_mom @typewrider . . . . #baslandkarade #baslandkaradebhai #paragliding #fun #memes viralmemes #comedy #meme #dankmemes #indianmeme #viagra #sex #sexuality #helloideas #marketing #brand #branding #funny #marketing #marketingdigital

A post shared by Hello Ideas (@helloideas) on Aug 29, 2019 at 8:56am PDT

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Iss Paraglider ne hume dialogues diye, Lekin @mirchi_rjvidit ne hume di wo situations ; Jo hai satya Vachan hai. . . #paraglider #paraglidingvideo #funnyparagliding #bhailandkarade #500jyadalele #landkaradebhai #landkarade #baslandkarade #baslandkaradebhai

A post shared by Mirchi Delhi (@mirchidelhi) on Aug 29, 2019 at 9:20am PDT

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Not everything one likes, one can stomach… like #BasLandKaraDe while #ParaglidingInManali for instance, but #RelianceMall is fun for all, after all its #HappyPlaceHappierYou.

A post shared by Reliance Mall (@reliancemall) on Aug 30, 2019 at 12:39am PDT

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Risk utha, par himmat ke saath. #BasLandKaraDe #meme #Paragliding #paraglidingmemes #paraglidingmanali #manali

A post shared by Mountain Dew India (@mountaindewin) on Aug 28, 2019 at 7:07am PDT

Tags:
#paragliding #memes #paraglidingmemes #baslandkarade #himachal #manali #adventure #nature #mountains #tourist #darrkaagejeethai #paraglider #parachute #travel #flying #extremesports #viral #trending #socialmedia #viralvideos #dothedew, Moment Marketing, Brand Memes, Vipin Sahu, Brand Marketing, Topical Spot, Print Ads

Veen New Aqua Creatures – Water Pollution and its negative impacts on the environment

COTW — Wed, 19 Jun 2019 04:10:32 +0000

An ad campaign to spread awareness about the dangers of plastic bottles and their improper disposal, and their negative impacts on the environment. Veen New Aqua Creatures Print Ads urges to stop Water Pollution.

VEEN gets its waters from the purest sources, places completely untouched and unpolluted by humans. It is therefore only natural that we support the cause of man-made pollution. While we continue to work harder to ensure all our products are packed in biodegradable materials, this is our effort to inspire ourselves more, and urge others to be responsible towards the environment as well.

We looked into the ill effects of improper waste disposal, and found that the worst affected are our oceans. Marine life around the world is seriously affected by plastic waste, often getting entangled, or choking to death and drowning due to ingesting the waste.

Plastic bottles and straws, mainly from the packaged water and aerated drinks industries, are a large contributor to the generation of such waste, and in the campaign we have directly brought this issue to light. The thought was to work with highly relatable elements and show how our favorite cold-drinks/juices are affecting our most loved sea creatures, to create a sense of guilt and invoke a sense of responsibility in each one of us.
We attempted to execute this concept by creating a powerful visual narrative, while pairing it with an impactful message through the copy.

We took our favorite sea creatures, and placed them in a world of plastic. Visually it is the sea and its creatures, caught up and entangled, choked in their entirety. The copy aims to provoke using an extremely direct approach, aiming to be high impact, and to invoke the feeling of guilt, ending in the extremely straightforward message – ‘Stop drowning our oceans’, while bringing our biodegradable packaging practices into the light.

Credits
Brand: Veen
Campaign: Veen New Aqua Creatures
Advertising Agency: Bang In The Middle, Gurgaon, India
Creative Director: Paulomi Dey
Additional Credits: Prathap Suthan
Chief Creative Officer: Bang In The Middle

Tags:
Print advertising, Creative Print Ads, Print campaign, Creative Advert, Stop Plastic Pollution, Save Environment, Water Pollution, Awareness campaigns

Digital tributes to the Indian Constitution best digital campaigns on 70th Republic Day

COTW — Sun, 27 Jan 2019 07:18:02 +0000

Every year, on 26th January, the nation comes together to celebrate the implementation of our constitution. It was on the same day in the year 1950 that India transformed into a true Republic. This year marked the 70th anniversary of the historical event. Various brands paid their tribute to the country’s integral document by releasing digital campaigns on Republic Day.

Tata Salt created a campaign involving a story about the significance of our constitution told through salt-art. LAVA Mobiles emphasized the need to respect our national flag via a small video film. Dulux Weathershield came up with an endeavour called Homes of the Brave and honoured the members of the Indian defence forces by painting the walls of their houses. MP Birla Cement gave birth to a campaign called #FlagWithoutColours that brought Republic Day celebrations to the lives of blind children. Many more campaigns made to the surface and honoured the most important written document of our country.

We share the sentiments of all the brands that created Republic Day campaigns and feel proud to live in a country that hoists the Tiranga as its national flag. Jai Hind!

MP Birla Cement – #FlagWithoutColours

Tata Salt – #NamakKeWaastey

Lava Mobiles – #ProudlyIndian

Dulux Weathershield Homes – Dulux India

Ultimate Ears India – Celebrate and cherish the country rights with music on #BOOM3

Axis Mutual Fund – #ProudToBeResponsible

Maxxis Tyres India
It’s time to take the front seat and show it to the world what we are made of. This Republic Day take charge of your aspirations and be the #WomenInFront with Maxxis.
#LicenseToFreedom

Viviana Mall

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Today, we express our gratitude towards all the heroes who made it possible for us to celebrate every day. Wishing everyone a Happy Republic Day. #VivianaMall #RepublicDayIndia #RepublicDay2019 #70thRepublicDay #HappyRepublicDay #RepublicDay #Celebration #CelebrateEveryday #ShoppingMall #ThaneMall #MumbaiMall #Mall #Shopping #Food #Fun #ComeAndEnjoy

A post shared by Viviana Mall (@vivianamall) on Jan 25, 2019 at 7:49pm PST

Red Chillies Entertainment

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Let’s celebrate India's culture, its traditions, its heritage, and above all, its people. Here's wishing everyone a very Happy Republic Day! #HappyRepublicDay2019 #RepublicDayIndia #RepublicDay2019 #RepublicDay

A post shared by Red Chillies Entertainment (@redchilliesent) on Jan 25, 2019 at 8:38pm PST

Tags:
#HappyRepublicDay2019, #RepublicDayIndia, #RepublicDay2019, #RepublicDay, Republic Day campaigns, Social media campaigns on republic day, Best republic day campaigns, Digital campaigns, Print Ads

Dove Nourishing Secret series to restore, invigorate and make their skin glow like never before

COTW — Sat, 01 Dec 2018 06:33:49 +0000

Women in Japan, Central America and India, have their own, unique beauty secrets, based on ancient rituals of their ancestors. These beauty routines contain pure local ingredients and tons of wisdom from geishas, Mayans and Ayurvedic Skin #Skincare. So how can women in other parts of the world learn about these rituals and experience them in the most original way? Well, they can either go through a lot of trouble or they can simply enjoy the new Dove Nourishing Secret series to restore, invigorate and make their skin glow like never before.

To discover an invigorating beauty ritual from Central America…
Go to the airport
Take a flight to Paris
Take a second flight to Mexico City
Get on a bus to La Puebla
Find a Maya descendant and ask her to show you where avocados grow
Pick some of them up
Find Meadowfoam seed oil, green tea extract, lemongrass essential oil, tapioca powder, to make avocado butter
Go out in the fields again and pick some calendula flowers up
Follow the extraction process
Mix the extract with the avocado butter
To discover an invigorating beauty ritual from Central America…
Have a shower, you’ve been through a lot
Rub the mixture on your body
Or simply try Dove Nourishing Secrets with avocado oil and calendula extract.

Credits-
Advertising Agency: Ogilvy, Athens, Greece
Executive Creative Director: Panos Sambrakos
Creative Director: Dimitris Savvakos
Art Director: Christos Golfis
Associate Creative Director: Panagiotis Papamatthaiou
Illustrator: Christos Golfis
Account Director: Mirella Moisi, Nikolas Memos
Business Unit Director: Marianna Gkitsaki

Tags:
Print Ads, Creative Campaign, Ogilvy, Athens, Greece, Dove Nourishing Secret, Dove Print campaign, Dove Ads, Print Advertising, Health, Beauty, Skincare

#DeepVeer Wedding – An epic romance etched with the promise of forever

COTW — Wed, 21 Nov 2018 05:04:07 +0000

Ranveer Singh and Deepika Padukone have officially made the transition from being happily unmarried to being happily married. This sensational star couple that embodies the emotion of love in all their wedding pictures available online has set new couple goals for many of their admirers. Fans of both the Bollywood stars can’t help but go gaga over how adorable they look together. The list of well-wishers not only includes the general public but also houses some major brand names. The romance that has been in the making for years has finally manifested itself as an eternal promise of togetherness. The heartfelt celebratory creative print advertising by the likes of Jack and Jones India, Dunkin’ Donuts, Keventers, Durex, and Zomato mark the same. The #DeepVeer wedding has given us many reasons to believe in serendipity and the pursuit of love. In the spirit of communal cheer, we give Ranveer and Deepika our best!

Keventers
We are totes crushin’ over the couple that makes our heart melt.

Jack and Jones

Durex
We’ve got you covered. 😉 #DeepVeer #DeepVeerKiShaadi

Dunkin Donuts
From happily unmarried to happily married, celebrate the sweet bond of love and friendship with Dunkin’ Donuts. #DunkinIndia #DeepVeer

Manforce Condoms
Here are a few options for you to wear on your D-Day. #DeepVeer wedding

Amul
Bollywood superstars tie the knot!

Axis Bank
We wish you all the happiness in the world, and that’s why we want your big day to be only about you and the one you love! #TheirDayIsTheirs

We wish you all the happiness in the world, and that’s why we want your big day to be only about you and the one you love! #TheirDayIsTheirs pic.twitter.com/4dAABLXtfV

— Axis Bank (@AxisBank) November 14, 2018

Baskin Robbins
Got your card? Then a gift is a must.
Introducing Happyness Vouchers, an easy way to gift ice cream on any occasion!

Zomato
#DeepVeer wedding

Tags:
Deepika Ranveer Wedding, Creative Posts, Print Ads, Creative social media, #DeepVeer Wedding, Print Advertising, Digital

Ekstra Bladet decided to reveal the racist agenda hidden behind the political agenda – Unmasking a racist agenda

COTW — Wed, 19 Sep 2018 10:27:50 +0000

A Unique campaign establishing the power of media and freedom of expression. Ekstra Bladet- Unmasking a racist agenda.

On June 2018, the Danish parliament announced that starting August 1st wearing Islamic veils in public will be an illegal act. The new law was not only discriminating towards Islamic women in Denmark but it was also a conflicting statement with the Danish constitution which states that “No Person shall by reason of his creed or decent be deprived of access to the full enjoyment of civic and political rights”

The team of Ekstra Bladet, a Danish tabloid newspaper took the matter in their hands and decided to reveal the racist agenda hidden behind the political agenda. The law stated ban on Islamic veils and other garments until there is a recognizable purpose – for example cold weather or a costume party. The news tabloid, with complete compliance to the new law created a fictional event on Facebook called The longest masquerade party. This fictional event started from August 1st till as long as the law exist and was open for anyone to join. Once the user has clicked on “attending” she is exempted from the new law.

Viral impact of the campaign:
The smart move by Ekstra Bladet was supported by print ads and editorial stories in Ekstra Bladet. As a result, thousands of people signed up for the fictional event and huge amount user generated content was created on social media. The initiative became a national as well as international debate attracting various renowned celebrities, businesses, and others to collectively stand again this law.

Highlighting the dark side:
This campaign also draws world’s attention on the biased Western European attitude towards Islam. In last few years many European countries have declared similar laws restricting Islamic women to exercise their religious rights in one way or the other. According to a recent Pew Research Center survey of 15 countries in the region, only 25% of the people agreed that Muslim women should be given freedom to wear religious clothes, whereas rest displayed support for one or the other restriction on women wearing religious clothes. The campaign by Ekstra Bladet highlights that these government laws are hidden weapons targeted towards Islamic religion by limiting religious based activities in public.

We feel that the world is in need of such innovative marketing campaigns that help individuals transform their mindsets. We give thumbs up to Ekstra Bladet news tabloid for their innovative campaign which helps people raise valid question and act fearlessly. This campaign also re-emphasizes the role and contribution of media to society is a big way.

Credits
Advertiser: Ekstra Bladet
Campaign: Unmasking a racist agenda
Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Creative Lead: Kenneth Kaadtmann
Art Directors: Sune Overby, Karl Kristian Krarup Kjaer
Copywriters: Niels Heilberg, Kenneth Kaadtmann
Photographer: Rasmus B Lind

This Article is about:
Digital, Denmark, Media, Ekstra Bladet, Hjaltelin Stahl, Racist, Racism, Social media marketing, Digital Campaign, Social Media, Print Advertising, Print Ads

Every person has a story to tell in Facebook’s “Live what you love” campaign

COTW — Sat, 10 Mar 2018 12:16:28 +0000

For a brand like Facebook which today has almost 2.2 billion active users worldwide with 217 million users in India, it is a challenge to advertise something which consumers don’t already know. However, Facebook India pleasantly surprised us with their new campaign ‘Live What You Love’ where they tell us what we know but in a way that makes you feel that all this is unheard of before.

This campaign is Facebook’s first major campaign in India targeting and speaking directly to get users on board. The campaign blankets all mediums including print, outdoor, digital, cinema and TV. One of the major reasons behind launching such a vast, planned out initiative is speculated to be the reports that Facebook is losing its young users to the likes of social networking mediums like Snapchat and is already struggling with issues like safety concerns and fake news.

The “Live What You Love” campaign is a breath of fresh air amidst these speculations. The video ads display the story of two youngsters named “Neha” and “Sunny” and how their likes and passions are given a voice, thanks to Facebook. Both the ads are youthful, vibrant and have very relatable characters which add to the storyline. The films are shot with a unique perspective and builds up to the end which tells how Facebook is the one place where your job, likes, dislikes, life choices and even business promotions merge to give you the perfect social media platform.

The campaigns have Wieden+Kennedy Amsterdam as their creative agency but in India, Facebook’s media mandate is managed by GroupM’s Mindshare. “Live What You Love” has also released a series of digital posters targeting the Facebook Groups feature which highlights how the platform brings together like-minded people. The whole campaign surely lifts up to the expectations and we hope it helps Facebook achieve what it is aiming for.

Credits:
Brand: Facebook
Campaign: Live what you love

VP, CMO Gary Briggs
Director, Regional Marketing James Chadwick
Head of Regional Consumer
Marketing Kate Johnson
Regional Marketing Manager-India Vyom Prashant
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors Mark Bernath, Eric Quennoy
Creative Directors Szymon Rose, Daniel Schaefer
Art Director Anyaa Dev
Copywriter Ankita Tobit
Head of Integrated Production Joe Togneri
Executive Producer Tony Stearns
HEAD OF STRATEGY Martin Weigel
Planner Alex Janneau
Communications Planner Jocelyn Reist
Group Account Director Kathryn Addo, Alyssa Ramsey
Account Director Eleanor Thodey, Aimee Betancourt
Account Manager Louise Rahman
Account Executive Abderrahim El Khouani
Art Buyer Chiara Donati
Studio Artist Noa Redero
Project Manager Lauren Cardoe
Business Affairs Kacey Kelly

FILM PRODUCTION
PRODUCTION COMPANY RATTLING STICK
Director Sara Dunlop
Director of Photography Antonio Paladino
Producer Tess Mitchell

EDITING COMPANY WORK EDITORIAL
Editor Bill Smedley
Assistant Editor Ellie McNaughtan
AUDIO POST WAVE (LONDON)
Sound Designer/Mixer Parv Thind

MUSIC
Artist / Title VARIOUS
POST PRODUCTION MPC (LONDON)
Flame Jack Stone
Assistant Flame Alex Snookes
Colorist Jean Clement Soret
Production Coordinator Tamara Mennell

PRINT PRODUCTION
Photographer Bharat Sikka
Photography Agency Industry Art
Production Company India Ransom film productions

This Article is related to:
Wieden+Kennedy, Amsterdam, Facebook, Digital Campaign, Inspiring Campaign, Live what you love, Creative Ads, Print Advert, Print Ads, GroupM

Fiber Colon print campaign “Releases Tensions”

COTW — Mon, 26 Feb 2018 15:06:46 +0000

There are people who keep the world in constant tension, and from time to time. They need to free themselves. Fiber Colon Print Advert By Creacional AAG: Releases Tensions

Credits
Brand: Fiber Colon
Advertising Agency: Creacional AAG – Dentsu, Guayaquil, Ecuador
Creative / Art Director / Illustrator: Stalin Segovia
Art Director: Germán Ramirez
Art Director / Illustrator: Juan Carlos Espinosa
Copywriters: Santiago Roldán, Daniel Rephani
Chief Executive Officer, Ecuador: Eduardo Roncoroni

This Print Ad is related to:
Creacional Carat, Fiber Colon, Vladimir Putin, Kim Jong Un, Donald Trump, Illustration, Creative Print campaign, Creative advertisements, Creative design ideas, Creative Print Ads, Print Ads, Print Adverts, Advertising Agency, Creative Idea, Trump Campaign, Medical, Print, Ecuador, Pharmaceutical