Print Advertising Campaign – Campaigns of the World

MasterCard: Wildlife Impact Card to highlight our short time frame to help protect wildlife

COTW — Tue, 06 Jul 2021 06:51:42 +0000

Help build a future we can all live in – Wildlife Impact Card by MasterCard

Brand invites you to send a virtual Wildlife Impact gift card to friends and loved ones, which can be used everywhere Debit Mastercard® is accepted.
Each card features a Critically Endangered animal, along with an expiry date that highlights just how short the timeframe is for protecting these animals from extinction. For every card purchased, a $1 donation will go to Conservation International to help protect wildlife and the habitats of many Critically Endangered Species including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey, and the Black-and-White Ruffed Lemur.

The first card offerings launch in the U.S. in partnership with USIO, with virtual prepaid cards available now to be added to any mobile wallet. Coming this summer, these physical cards are made of eco-friendly materials to keep expired cards from contributing to plastic pollution. In the meantime, virtual cards can be used to shop online or can be added to a mobile wallet for in-store purchases.

Many Critically Endangered species may go extinct by the time these cards expire. In partnership with Conservation International, Mastercard is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.

Purchase Now

“As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, Chief Marketing and Communications Officer, MasterCard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact.”

“Every extinction is a tragedy — for the species, for nature, and for people,” said Dr. M.Sanjayan, CEO of Conservation International. “Wildlife is critical to securing benefits like cleaner water and more fertile soils. When we destroy animal habitats, we don’t just put these benefits at risk; we create entirely new challenges to our health and our ability to address climate change. Saving nature has always been about saving ourselves, which is why we are proud to partner with MasterCard to provide a simple way for consumers to take immediate action to help protect wildlife and their habitats.”

Credits
Client: MasterCard
Advertising Agency: McCann XBC, United States of America

Good Mask Company highlights the importance of wearing a mask

COTW — Thu, 13 May 2021 05:27:44 +0000

Good Mask Company highlights the importance of wearing a mask in this print advertising campaign

Credits
Client: Good Mask Company
Advertising Agency: Boys+Girls, Ireland
Chief Relationship Officer, Boys +Girls: Pat Stephenson
Chief Creative Officer, Boys +Girls: Rory Hamilton
Creative Director, Boys +Girls: Kris Clarkin
Creative Director, Boys +Girls: Laurence O’Byrne
Copy: Nigel Roberts
Art Direction: Paul Belford
Head of Digital, Boys +Girls: Shane Casey
Account Manager, Boys +Girls: Hannah Heweston
Designer, Boys +Girls: Maxi McDonnell
Photographer: Alex Telfer
Retoucher: Jon Lloyd

Parallel Histories, Print Advertising Campaign by Lapiz

COTW — Tue, 23 Jul 2019 03:20:35 +0000

Starting one idea, project or plan can be easy, but doing it and keeping is harder. Think about guys that are legends in the industry of products or services. If the projects don’t start with a good marketing ad plan, maybe they were just in it halfway or left it. Parallel Histories, Print Advertising Campaign by Lapiz

Tags:
Print Advertising, Nicaragua, Lapiz, Creative Print Ads, Print campaign, Creative Advert, Print Advertising Campaign

McDonald’s – Loving Bangkok Nights | Print Advertising Campaign

COTW — Sun, 12 May 2019 03:06:45 +0000

Bangkok is most alive at night time, with lights and people at every street corner. Party lovers around Thonglor, local second hand stalls on the side of the road, and even fortunetellers around the corner. And of course, you will see McDonald’s 24 hrs. Loving Bangkok Nights, Print Advertising Campaign.

Credits
Advertiser: McDonald’s
Campaign: Loving Bangkok Nights
Advertising Agency: TBWA, Bangkok, Thailand
Chief Creative Officer: Nils Andersson
Executive Creative Director: Veradis Vinyaratn
Creative Director: Chanatthapol Tiensri
Art Directors: Kunanun Manusutthipong, Dethritt Limsiriphan
Copywriter: Ronnapop Chaiyanant
Agency Producer: Werawat Rangruktham
Photographer: Virunan Chiddaycha
Digital Imaging: Visionary Bangkok

Tags:
Loving Bangkok Nights, Print Advertising Campaign, Print Advert, Food, Beverages, TBWA, Bangkok, Thailand, Creative Print Ads, Print campaign, Creative Advert, McDonald’s Ads

Serviço Social Redentora – Searching for Hope | Print Advertising Campaign

COTW — Sat, 02 Mar 2019 21:10:04 +0000

The announcement was created by Serviço Social Redentora (Searching for Hope) in an attempt to alert people about the various social problems we face such as: Homophobia, older people looking for a job, depression, etc.

People with these problems often suffer in silence, trying to get answers on the internet, but in this way they can make the situation even worse.

So if we get into such a situation or meet someone who is, why not refer her to a psychologist?

Over 116,000,00 results.
People are searching for help all the time.
Do you want to help them?

Credits
Advertising Agency: Studio Ponto, São José do Rio Preto, Brazil
Creative Director / Art Director / Copywriter: Faustino Carmona

Tags:
Print Advertising Campaign, Print Advert, Print Campaign, Searching for Hope, Serviço Social Redentora, Homophobia, Job Search, Creative, Studio Ponto, Brazil, Public Interest, NGO