Print – Campaigns of the World

Goonj – Little Needs | Material donation can make a difference

YWwV268TPqrxQUV5 — Thu, 18 Aug 2022 13:04:00 +0000

Little Needs campaign by Goonj(NGO) – Very few of us know about the little needs of the underprivileged and disaster casualties, by making material donation equally important we can meet their needs easily and more efficiently.

Credits
Brand: Goonj NGO
Campaign: Little Needs
Art: Unmesh Nayak
Category: Print Advertising

Jeep: Nature is in our nature

YWwV268TPqrxQUV5 — Thu, 16 Jun 2022 11:37:41 +0000

The Jeep brand and Publicis Groupe Middle East have discovered an entire world living inside of the iconic Jeep grille through their campaign ‘Nature is in our nature’.

The Jeep® brand grille is one of the most distinctive icons in the automotive industry, recognized instantly by adventurous spirits from across the globe. Inspired by this simple icon, which consists of two circles and seven lines (OIIIIIIIO), the Jeep brand and Publicis Groupe Middle East have discovered an entire world living inside of it.

By simply cropping into the grille from different angles, the shapes and negative spaces began to resemble elements from nature. Lines became trees; circles became moons and arches became icebergs.

“The more it was explored, the more discoveries we made – squirrel holes, mountain rocks, bat caves and more are all hidden within our icon, waiting to be discovered by our community of adventurers. Using only the Jeep brand’s iconic grille, Publicis Middle East has found a way of telling stories about the countless places that a Jeep brand vehicle enables you to explore in the wild,” explains Melhem Najm, Chief Marketing Officer at Stellantis, Middle East & Africa.

Tuki Ghiassi, Executive Creative Director at Publicis Middle East, says, “What started as a simple print idea became a new visual language that was unique to the Jeep brand – adaptable to the natural habitats of any market around the world. No other automotive brand has a connection to nature like the Jeep brand. Hence, it was very rewarding to create a piece of communication that was authentic and highly relevant to Jeep’s mission to become the most sustainable automotive brand by 2030.”

‘Nature is in our nature’ lives across print media, while graphic branding features in Jeep brand showrooms across the United Arab Emirates. These tactical placements transport Jeep brand vehicles from urban showroom environments to where they belong – the wild – reminding showroom visitors that their next unforgettable adventure into the great outdoors is only one Jeep brand journey away.

‘Nature is in our nature’ follows the recent launch of another graphic print campaign created by Publicis Groupe Middle East, which is also inspired by the Jeep brand grille. It features a new design language made up of the Jeep brand grille’s distinctive dots and dashes called’ The Call of Adventure‘.

‘Nature is in our nature’ is now running in the United Arab Emirates and will roll out in other Jeep brand markets globally in 2022.

Credits
Client: Jeep® (Stellantis)
Campaign: Nature is in our nature
Agency: Publicis Groupe Middle East

Tags: Automotive Campaigns, Middle East, Print, Design, Automotive, Creative Ads

Noah’s Ark: Women don’t have to be men to get ahead | #BreakTheBias

YWwV268TPqrxQUV5 — Mon, 14 Mar 2022 14:59:39 +0000

In line with this year’s international women’s day theme which is #BreakTheBias, Noah’s Ark created portraits of female directors dressed as men to show that women don’t have to be men to be worthy of what they deserve.

Credits
Advertising Agency: Noah’s Ark, Lagos, Nigeria
Agency Website: https://www.noahsark.com.ng
Tags: Best Women’s Day Ads, Creative Ads, Creative Advertising, Creative Print Ads, International Women’s Day Ads, Agency Self-Promo, Print Advertising, Break The Bias

Incucai: Donating should be simple

YWwV268TPqrxQUV5 — Fri, 03 Dec 2021 15:41:19 +0000

Incucai print ad – Donating should be simple

Credits
Advertising Agency: JPG Grupo de Comunicación
Agency website: https://jpggrupo.com/
Medium: Print advertisement
Category: Health, Public Interest
Tags: Creative Posters, Creative Ads, Health advertisements, Print Ads, Print campaign

Pharmacity: Re-energize – Daily solution for a long-active day

YWwV268TPqrxQUV5 — Tue, 09 Nov 2021 12:08:35 +0000

Re-energize is a series of 3 advertising posters for one of the best-selling Pharmacity’s products, Re-energize – an effervescent energy multivitamin to help support physical energy, immunity and mental sharpness throughout the day.

Pharmacity’s Re-energize advertising posters to raise awareness of the importance of healthcare products in daily life.

Concept:
Stem from the name of the product: “Re-energize” (energy recovery) and the round shape of effervescent tablets, I used a “before & after” comparison along with a metaphor through a series of questions “A or B?” to describe how effectively the effervescent tablets impact our daily problems, especially during times when people go online & around their house.
Moreover, minimalist 3d is the key method used in Re-energize to reflect the clean & modern nature of Pharmacity.

Credits
Category: Print Advertisement
Brand: Pharmacity
Student: Le Ngoc Hai
Lecturer: Ms. Dong Thi Phuong Uyen

Amnesty International: Safety Distance

YWwV268TPqrxQUV5 — Thu, 19 Aug 2021 16:36:51 +0000

Amnesty International print campaign ‘Safety Distance’ created by VMLY&R

Thousands of Central American migrants leave their countries searching for a better future, even during the COVID-19 pandemic. Through the language of “Social Distancing”, Amnesty International show the parallel between the distance that saves some people’s lives and how two meters are not enough for the migrant population of Central America.

During the pandemic, two meter is not sufficiently safe for the victims of violence amongst gangs

Credits
Advertising Agency: VMLY&R, Colombia
Brand: Amnesty International
Campaign: Safety Distance
CEO: Catalina Sánchez
CCO: Santiago Cuesta
Creative Director: Cristian Forero Yusti
Art Directors: Andrés Gómez, Jéssica Gómez
Copywriter: Sara Vega Mateus
Illustrator: Mateo Aguirre

Greenpeace: Recycle, before others have to do it for you

YWwV268TPqrxQUV5 — Tue, 13 Jul 2021 04:54:31 +0000

Recycle campaign by Greenpeace

Credits
Client: Greenpeace
Advertising Agency: Pedro Juan y Diego

Burger King: Forgotten items

YWwV268TPqrxQUV5 — Thu, 10 Jun 2021 18:23:52 +0000

Everybody has already forgotten something behind them after sharing a delicious meal in a restaurant. Usually, it’s no big deal, and you have to go back the next day. But this time, we had to wait for seven months. Can you imagine? All these cold toys, orphan books, and lost keys that are waiting for their owners since then. Fortunately, BURGER KING® Belgium is finally reopening.

This time, they won’t celebrate this event with a picture of a delicious burger. Instead, BURGER KING® chose to make a touching ad. It’s time to reunite with your keys, toys, socks (and even more)! You probably can’t wait to see them again, well BURGER KING® also can’t wait to see you again. So book your June 9 to go to BURGER KING® to reunite with your lost items, and as a bonus, you will have the pleasure of tasting a delicious burger.

Burger King Forgotten items

Credits
Brand: Burger King
Campaign: Burger King Forgotten items
Advertising Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Louis Audard, Tristan Daltroff
Art Director: Nicolas Boudeau
Copywriter: Caroline Ribemont
Account Director: Xavier Devaux-Landragin
Account Manager: Quentin Seguret
Account Executive Assistant: Romane Bourdier
Social Media Consultant: Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of Production: Vanessa Barbel

Fundación PKU: Protein Kills Us

YWwV268TPqrxQUV5 — Wed, 28 Apr 2021 05:07:29 +0000

Protein Kills Us, a campaign by Fundación PKU

PKU also know as Phenylketonuria, is a rare & hereditary metabolic disease with no cure at the moment. Any protein food, such as meat, fish, milk, or egg, must be eaten in extremely small quantities and with great precision. A wrong amount could cause irreversible brain damage.

Fundación PKU needed to raise funds to finance the design and development of a biosensor to help PKU patients calculate how much they can eat to guarantee that they eat in a safe, non-hazardous manner.

Fundación PKU found the perfect explanation of the disease in its name ( PKU = Protein Kills Us) and created a very impactful campaign with a disruptive and different approach that completely changed the communication codes of the Foundation and the Spanish fundraising and advocacy market.

Credits
Campaign: Protein Kills Us
Category: Print Advertising
Advertising Agency: VMLY&Rx, Madrid/Barcelona, Spain

Kraft Singles: #CheesePullChallenge

YWwV268TPqrxQUV5 — Sun, 28 Feb 2021 06:53:02 +0000

How far will it go? Introducing the #CheesePullChallenge by Kraft Singles.

About Brand:
Kraft Singles is an American brand of processed cheese product that is manufactured and sold by Kraft Foods

Credits
Brand: Kraft Singles
Campaign: #CheesePullChallenge | Cheese Pull Challenge
Advertising School: Chicago Portfolio School, Chicago, United States of America
Art Director: Blake Pleasant
Copywriter: Caroline Martin
Cooper Brannigan: Art Director

Moto Guzzi: It’s not cheating | Have an affair with Freedom

YWwV268TPqrxQUV5 — Sun, 28 Feb 2021 06:18:13 +0000

On a Moto Guzzi, you’re not riding. You’re flirting with freedom, your true love. It’s not cheating | Have an affair with Freedom.

Credits
Advertising School: EFAP, Paris, France
Copywriter, Art Director: Charles Peltier

Amnesty International: Write for Rights

YWwV268TPqrxQUV5 — Sat, 13 Feb 2021 06:42:48 +0000

Write for Rights is shining a light on prisoners of conscience’s plights whose most fundamental rights were violated—from the right to protest and live in safety to the right to a fair trial and freedom of the press. The campaign tells the real-life stories of Melike Balkan, Özgür Gür, The El Hiblu Three, Khaled Drareni, and Nassima al-Sada.
The concept is based on the universal symbol of a pencil and was applied to several visuals and three radio spots echoing specific cases targeted by this year’s write-a-thon. Each piece serves as a reminder that even the smallest gesture can have a huge impact—it can change lives.

Each year, Amnesty International uses the power of words to help free people who are unjustly imprisoned by inviting millions of people to write letters demanding action. Over the last 20 years, 127 of the 169 individuals targeted by Amnesty’s campaigns were set free—that’s a 75% success rate.

This vision was made possible by the valuable collaboration between Cossette and Owen Gent, a world-renowned illustrator based in the UK whose aesthetic is similar to painting. His drawings are luminous, vibrant and emotionally charged.

Credits
Brand: Amnesty International
Campaign: Write for Rights
Advertising Agency: Cossette, Montréal, Canada

Lexus: All-Terrain Envelope

YWwV268TPqrxQUV5 — Tue, 02 Feb 2021 18:34:03 +0000

A lot of direct mail ends up directly in the bin, so to entice an adventure-seeking, high-income target, DentsuBos created All-Terrain Envelope, a physically engaging demonstration of the hill-climbing ability of the Lexus GX using the mechanism of a manila envelope. Once unwound, an insert revealed the recipient had just traced the elevation of a drive between Vancouver and Banff. This led them to a landing page to win an adventure on that same drive in a GX. With a huge lift on qualified leads and a renewed excitement for the brand, it was Lexus Canada’s most successful direct mail campaign ever.

Credits
Advertising Agency: DentsuBos, Toronto, Canada
Campaign: All-Terrain Envelope
Brand: Lexus

Mercado Libre: If you don’t like it, just return it

YWwV268TPqrxQUV5 — Fri, 22 Jan 2021 10:03:52 +0000

From the hand of Sancho BBDO, Mercado Libre presents its new graphic campaign for Colombia. “Just Give It Back” highlights the importance of trusting brands and reviving the economy beginning the year.

2021 arrives, and just after the pandemic has made us much more aware of the value and importance of money, Mercado Libre, seeking to strengthen ties of trust with its customers and show them how important they are to move the economy starting the year, it launches this campaign where it is easy to change or return any product purchased on the platform without waiting forever, just like a boomerang would.

In a statement, the agency highlighted: “The big problem with online shopping in Colombia is that people have to wait an eternity when they ask for a product change or money refund, and even more so now when we are starting this new year, full of illusion and economic activation.” For this reason, as it was emerging from the pandemic, Mercado Libre counted on us to directly face this barrier, showing people how easy it is to change a product or receive a refund without many processes or time standby.

In this way, Mercado Libre will continue to support the reactivation of the economy, demonstrating its specific benefits to generate long-term relationships with current customers, thinking about their comfort, and confirming that the best way to connect with people is through the trust of them.

Shepard Fairey: Voting Rights are Human Rights

YWwV268TPqrxQUV5 — Wed, 28 Oct 2020 04:18:06 +0000

Shepard Fairey is an artist renowned for his famous “Hope” image of Barack Obama as well as the artwork on the current cover of Time magazine. Mr Fairey has been equally active in Milwaukee, WI, where this month, along with local artists and the support of Wallpapered City, he painted a large voting rights mural on the Colby Abbot Building, located on Milwaukee St. The mural reads, “Voting Rights are Human Rights” and spans 7,400 square feet of wall space. Hanson Dodge, a Milwaukee-based independent advertising agency with deep ties to the community, documented the making of this mural. The project promotes unity, equity and creativity in Milwaukee. Fairey and his Obey Giant team worked with four Wisconsin artists — Tyanna Buie, Niki Johnson, Tom Jones and Claudio Martinez — along with Dyani White Hawk of Minnesota. In addition to Wallpapered City, local support was provided by Patti Keating-Kahn, Black Box Fund MKE, The Pfister and the Milwaukee Bucks. The mural is believed to be such a powerful expression that VISIT Milwaukee, which markets the Greater Milwaukee area, has added the “Voting Rights” mural to its list of many reasons to “Visit Milwaukee.”

Shepard Fairey –
“What I wanted to do on my last trip to Milwaukee is remind people how important it is to assert their right to vote. The inspiration behind the art of this “Voting Rights are Human Rights” mural is the image of an anonymous marcher from a civil rights march, originally photographed by Steve Schapiro. I felt that this subject is emblematic of the ongoing fight.

It was important to me that I wasn’t the only voice in this piece. I feel very lucky that artists Tyanna Buie, Niki Johnson, Tom Jones, Claudio Martinez, and Dyani Whitehawk, were open to being included in the mural to demonstrate the need for voting rights and racial and social justice! I hope that people will look at this mural and be reminded that their voice matters in shaping the future.

Special thanks to my mural crew for all the hard work, Hanson Dodge for this awesome video, and to Wallpapered City, Black Box Fund, the Milwaukee Bucks for the support on this project!”

Credits
Advertising Agency: Hanson Dodge, Milwaukee, USA
Executive Creative Director: Chris Buhrman
Creative Director: Joe Ciccarelli
Videographer: Brad Rochford
Art Director: Jillian Turbessi
Producer: Michael Joyce
Artist: Shepard Fairey
Obey Giant Team: Dan Flores, Nicholas Bowers, Rob Zagula, Luka Densmore, Jon Furlong, Victoria Yarnish
Contributing Local Artists: Tyanna Buie, Niki Johnson, Tom Jones, Claudio Martinez Dyani

This campaign is about:
Outdoor, OOH, Billboard, Print, United States, Public Interest, Shepard Fairey, Obey Giant, Hanson Dodge, United States Presidential election, US Election 2020, Street Art, Wallpapered City, Marketing and Advertising