Prostitution – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Fri, 31 Jul 2020 17:51:44 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Prostitution – Campaigns of the World https://campaignsoftheworld.com 32 32 EXIT System of Prostitution: Say no to prostitution https://campaignsoftheworld.com/creative-print-ads/say-no-to-prostitution-exit-system-of-prostitution/ Fri, 31 Jul 2020 17:51:44 +0000 https://campaignsoftheworld.com/?p=20097 Say no to prostitution by EXIT System of Prostitution – If you pay for sex, you are worthless.
When it comes to sexual exploitation and violence there can be no minced words. If you pay for sex, you are an accomplice of human traffic and exploitation. That makes you worthless. A campaign by Project Exit, aiming to confront sex clients with the human cost of prostitution.

Say no to prostitution | EXIT System of Prostitution

Credits
Advertising Agency: BUS Agency, Lisboa, Portugal

Tags:
Print campaign, Portugal, Public Interest, NGO, EXIT System of Prostitution, Say no to prostitution, Print Advertising, Print Ad

]]> Girls Of Paradise – A ‘dead’ website changed the prostitution laws of a country https://campaignsoftheworld.com/digital-campaigns/girls-of-paradise-mccann/ https://campaignsoftheworld.com/digital-campaigns/girls-of-paradise-mccann/#respond Wed, 21 Sep 2016 14:51:47 +0000 https://campaignsoftheworld.com/?p=10127 Prostitution today is the avenue of violence against women. In a situation where there are no strict laws to protect the rights of women, it is impossible to protect them against extreme violence that they receive from men all around the world.

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The campaign named Girls of Paradise which was done by McCann Paris lead people to empathize with the victims of violence and lead to the landmark decision by the French Assembly in 2016. This was the first national law that was meant to penalize the clients of prostitution.

What is the reality of prostitution?

Women in prostitution everyday face the violence of various kinds from pimps or even clients. Hundreds of cases of extreme violence leading to the murder of prostitutes are registered every week.

What is the reason?

Prostitutes, in most countries, do not have any legal rights. They live like ghost citizens. There are no laws that ensure their protection which leads

What is McCann’s campaign on Girls of Paradise about?

The campaign called Girls of Paradise was revolutionary in spreading awareness about the violence that is perpetrated against prostitutes. They end up becoming prostitutes of both parties ­ the selling as well as the buying. Therefore, this campaign made profiles of all the dead prostitutes and when potential buyers tried to contact them, they were told about the horrific stories of violence that they went through before they were murdered. This arose great empathy amongst people and lead to the landmark judgment which made buying prostitutes illegal. Thus, trying to safeguard their rights to some extent.

What more can be done?

Of course, this is not the end and the world needs to understand the problems faced by prostitutes and make the laws stronger to empower them. This campaign is just a first step towards safeguarding them!

We all need to join hands and work together to end the violence against prostitutes!

Credits
Industry: Charities, Foundations, Volunteers
Media: Digital, Interactive & Mobile, Case study
Market: France
Agency: McCann Paris
Executive Creative Director: Riccardo Fregoso, Julien Chiapolini
Art Director: Christophe Rambaux
Copywriter: Gilles Ollier
Production: Medialab Technology Paris
Producer: Isabelle Créchet

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