In Colombia, the lockdown due to COVID-19 lasted almost two years. During this time, home violence reports dropped, getting dangerously close to zero. This turned on the alarm because, according to statistics, the country has been among the sexiest and most violent towards women in the last 70 years.

With two of the most recognized chefs in the country, Maisa Foundation created 45 minutes cooking Instagram LIVE that looked normal at first sight. Still, it allowed women to make a secret report by adding to the recipe rosemary, parsley, or cilantro as a final ingredient and publishing a photo of the dish in a story with the hashtag #ItIsTimeToDoIt. This signal alerted us of abuse without calling the attention of the aggressors. After the LIVE, a specialized Maisa Foundation team gave the victim personalized legal orientation.

Credits
Client: Maisa Foundation (Fundación MAISA)
Advertising Agency: Ariadna Communications Group, Bogotá, Colombia
Campaign category: Public Interest, NGO, Health
Regional Chief Creative Officer: Andrés Riaño
Head of Art: Gabriel Perdomo
Creative Director: Samuel Torres
Senior Art Director: Sergio Vega
Art Director: Angie Giraldo
Copywriter: Andrés Riaño, Samuel Torres
Account Executive: Laura Cecilia Rodríguez
Production: Fishbowl Audiovisual
Film Director :Mateo Chávez, Camilo Báez
Post-production: La Combi Productions
Post-production director: Andrés Villegas
Editor and Animator: Jonathan Vargas
Sound Studio: Laika Studio
Sound Producer: Carlos Calvo

Against nuclear programs, forced labour camps, and an infamous, brutal dictator, thousands of North Koreans escape. Their stories go primarily untold – a cause that people across the globe could affect. So, we needed a new way to break through all the noise coming out of North Korea – a way that flips the script and gets people talking about the North Korean refugee crisis.

So, we enlisted the glorious leader, Kim Jong-Un’s help. Kim Jong-Un took to major job search sites and announced unlimited job openings in North Korea that anyone in the world could apply for.
In case anyone doubted Kim, we populated his LinkedIn profile to include achievements like his sanctioned nuclear plants and child labour programs and a commercial for his recruitment campaign. Kim got on Twitter for his cabinet and hand-selected his picks – picks like Leonardo DiCaprio as the Minister of Environment. But, in the end, every applicant was redirected to a landing page for Liberty in North Korea, a non-profit aimed at helping North Korean refugees.

LinkedIn shut down the campaign after seven days. But, in those seven days, donations to LiNK were up 427%, with new visitors contributing 42% of the total. Over 50 news outlets picked up the story, further expanding our reach. Best of all, we did it with virtually no spent media.

Credits
Advertiser: LiNK (Liberty in North Korea)
Advertising Agency: Part Time Lab, New York, USA
Campaign: The Greatest Recruit
Creative Director: Tomic Lee
Art Directors: Myeongseok Cheon, Junggle Kim
Copywriters: Jared Powell, James Breakwell, Andrew Kim
Cinematographers: Pierre Pater, Pedro Torres, Diego Pernia, David Torres

They are changing their watermark to change the world.
Their images showing seas and oceans will have a ‘plasticmark’ instead of our typical watermark. With this, they want to make the pollution of the oceans by plastic and microplastic visible. They are also creating an easy way for you, their customers and partners to actively help free the oceans from plastic.

Every licensed picture supports global projects to free the sea from plastic waste.
Anyone who licenses one of their sea or ocean images and thus frees it from the ‘plasticmark’, is not only doing so symbolically: a part of the license fee goes to global projects that work to remove plastic waste from our oceans for real.

Because the oceans are drowning in plastic, this global problem is growing. The issue is significant enough for the UN to pass a historic resolution at its environmental assembly in Nairobi in March: a legally binding agreement to end plastic pollution by the end of 2024. They want to contribute to this goal with Clear The Rights, Clear The Ocean.

Credits
Agency: Jung von Matt NECKAR
Campaign: Clear The Rights Clear The Ocean
Brand: Mauritius images

Credits
Brand: Goonj NGO
Campaign: Little Needs
Art: Unmesh Nayak
Category: Print Advertising

Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com

May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k

The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org/

Download The 54 Seconds Watch face for Wear OS

Credits
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Tags: Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising, The 54-Second Watch

It’s bigger than every one of us, that sleep in a comfy bed, than food delivery, than vacation tickets, for the long-awaited concert or a new superhero movie in theaters—we are watching one in real-time right now. Our plan is freedom and victory. And each one of us is doing amazing at it. Giving up is not an option for sure.

This is a national rebirth. This is us, Ukraine.

Credits
Brand: Ukraine for Ukraine
Advertising Agency: Senate Agency, Kyiv, Ukraine
Campaign: 672 hours A month of war
Tags: Public Interest, NGO, Digital Film, Russo-Ukrainian War, 672 hours A month of war, War in Ukraine

Almost 3 billion people are currently using automated voice software. Research by Brookings, a leading non-profit organization, states that 92.4% of smartphone assistants have traditionally featured female-sounding voices. Furthermore, according to Gartner, people will have more conversations with voice assistants than with their spouses. This form of AI is increasingly a part of our daily life. However, there have been numerous reports of widespread sexist and sometimes abusive language from users.

‘Shut up Sexism’ was created to highlight sexist or gender bias behaviour found when engaging with virtual assistants with female voices and names. A study by UNESCO (2019) outlined how virtual assistants responded to verbal abuse. As an example. When a user says ‘‘You are hot”, the replies vary from “How can you tell? You say that to all the virtual assistants” to “Thank You.”

Credits
Agency Network: Wunderman Thompson
Campaign: Shut up Sexism
Brand: Unilever
Tags: #LuxShutupSexism #LuxStopSexism #StopSexism #ShutUpSexism, Singapore, Electronics, Technology, Public Interest, NGO

Bangladesh ranks in the top 10 countries with the highest levels of child marriage. 51% of young women were married before turning 18.

Lockdowns further limited the incomes of many daily wage earners, forcing their migration back to rural Bangladesh.

The Child Marriage Prevention Loan (CMPL) is a conditional zero-interest microfinance loan that helps poor parents to start sustainable businesses if they meet the following three criteria.
The loan applicants must be parents of 12- to 18-year-old girl children. Secondly, the girls cannot be married before the legal age. Lastly, they must be educated until the end of high school.

IPDC and Amal acquire, validate, and authorise loan applications based on these criteria. Then, the press release adds that parents commit to marrying their daughters off only after they are of legal age and have completed high school.

The loan is subsequently presented to the parents in front of their local communities by IPDC and Amal Foundation officials. Amal Foundation aids the parents in establishing sustainable businesses after the loan is issued. They also give business management training.

These parents have a 30-day grace period. Then, Amal Foundation collects weekly loan instalments on behalf of IPDC and surveys the girls’ schooling and the business. These payments are then used to fund more loans for other interested parents.

IPDC and Amal Foundation hope to reduce discrimination through the CMPL by providing sustainable income sources to impoverished families in rural Bangladesh. This, in turn, will help transform these girls from being burdens into assets and help alleviate poverty.

Credits
Advertising Agency: Grey – AKQA, New York
Tags: Film, Bangladesh, Finance, Public Interest, NGO, Amal Foundation, IPDC Finance, WPP, Child Marriage Prevention Loan, Zero-interest loan

This is part of a year-long collaboration with FCB India and the #SeeMeAsIAm campaign. Transgender people around the world are often marginalized and experience discrimination and violence. As a result, transgender people are at a heightened risk of HIV – up to 13% higher than the global population. In addition, up to 24 countries criminalize or prosecute transgender people. ‘Unbox Me’ is about countering such stigma and discrimination.

Credits
Advertising Agency: FCB USA & India
Campaign: #SeeMeAsIAm | Unbox Me
Tags: Gender diversity, LGBTIQ, #SeeMeAsIAm, Awareness campaign, Gender stereotypes, human rights campaign, Public Interest

All proceeds go to WWF-Canada’s conservation work, helping build a future where these puzzles become harder to do.

The four puzzles, produced under the title Endangered Pieces, contain only as many pieces as animals left in the wild. Thanks to successful conservation actions taken over the last three decades, the giant panda puzzle is the largest one, containing 1,864 pieces. The Sumatran tiger puzzle is 400 pieces, the pygmy three-toed sloth is 79 pieces, and the Southern Resident killer whale, an icon of the Pacific coast, is the smallest offering with just 73 pieces.

These family-friendly puzzles, produced by leading design and innovation company AKQA, can also spark important conversations across generations about the state of wildlife and our planet and offer a tangible way to grasp just how few of these species are left in the wild.

To register to purchase one of the limited edition puzzles, visit endangeredpieces.wwf.ca. All proceeds from the sales will be directed toward WWF-Canada’s critical conservation work.

Mark Charles, WWF-Canada’s vice president of marketing, said: “We know the planet is in crisis, and the window to keep temperature rise below 1.5 degrees and avoid the extinction of at-risk species is closing. But there is still time to reverse the path we are on if we act now, with the right conservation actions in the right places. Proceeds from Endangered Pieces will advance our ambitious plans to restore nature and safeguard wildlife. We are working hard to ensure that as this initiative grows, the number of pieces in each puzzle will grow as well.”

Ajaz Ahmed, AKQA CEO said: “The devastating decline and degeneration of biodiversity is a calamity that will not resolve itself. We are collectively responsible for this reckless environmental disaster where indifference is a fatal crime. If humans are the primary cause of destruction and loss, humanity can be the facilitators of renewal and protection. No action is too small, and no action is too late. We are deeply grateful to everyone who supports WWF and the Endangered Pieces project to help reassemble and restore the natural world.”

WWF collaborated with leading agency AKQA to produce the concept and design for the puzzle, Kuhl & Han on visuals and films, and Jocelin Carmes on the artwork illustrations.

Credits
Agency: AKQA
Client: WWF
Campaign: Endangered Pieces
Tags: WWF Endangered Piece, Endangered Piece campaign, WWF Ads, Save Animal Campaign, Print Campaign, Creative ads

#BreakTheBias by being what you want to be and don’t let scars hold you back.
#BreakTheBias that injury scars are a sign of weakness. They are a mark of courage.
#BreakTheBias by being the change-maker that you are, and leave your mark wherever you go.

Credits
Advertising Agency: BEI Confluence
Tags: India, Beauty, Health, Public Interest, Mederma, International Women’s Day, Women’s Day Ads, Best Women’s Day Campaign, Mederma Break The Bias, Print Advert, Print campaign, Print Ad, Creative Print Ads

 
‘Creative For Good’ is an initiative first catalyzed into existence by Shuttlerock’s commitment to the Pledge 1% movement, where companies donate 1% of their time, product, profit and/or equity to support and accelerate the progress of mission-driven organizations.

CEO & Founder of Shuttlerock, Jonny Hendriksen says, “I’m so proud that we’ve grown Shuttlerock to a place where we can start giving back to our people, our communities and our planet. ‘Creative For Good’ is the first step in our long-term commitment to driving positive change.”

Shuttlerock’s ‘Creative For Good’ initiative partners with nonprofit organizations to equip them with the digital creative and marketing knowledge they need to gain traction in their online fundraising, volunteer recruitment and awareness efforts. By offering up creative services at no cost, nonprofits can gain access to the same world-class technology and services as leading enterprises.

Hendriksen continues, “We deliver impactful video creative to the world’s biggest brands every day. It’s time we extend that success to those who are focused on making the world a better place: to those promoting equality, tackling climate change, enhancing sustainability and improving our communities.”

The initiative will see Shuttlerock donating 1% of its product and 1% of its time as outlined in the program’s dual offering: the Creative Accelerator arm which offers three months of free access to Shuttlerock’s CaaS (Creative-As-A-Service) cloud solution where nonprofits can brief and order handcrafted video creative. And the Creative Academy arm grants access to tutorials and other educational content designed to help marketers master the power of digital creativity.

Tags: Digital Film, United States, Public Interest, NGO, Shuttlerock, Creative For Good, Shuttlerock Commercial, Marketing Campaign

 
The first breastfeeding bench was placed in Kortrijk during World Breastfeeding Week. It was launched together with the #BreastPlaces map to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the Belgian people to support this. One bench to prove a point, that women can breastfeed their kid anywhere they want.
 

 

 
The campaign got the attention it truly deserved, and they’re undertaking future endeavours so that the most natural thing in the world will be looked at as the most natural thing in the world. The city of Brussels already followed their lead and rolled out the #BreastPlaces map and intends to place a few breastfeeding benches across town in 2022.

“It’s always been our belief that every mother, parent, and family should be able to choose how and where to feed their baby— without judgment or restriction. Likewise, parents should always have the freedom to be out and about without worries. By installing this purpose-built breastfeeding bench and launching the Breast Places website, we hope to truly support mothers of young children to breastfeed or pump in public— while fulfilling our core belief in the process.”
Tania Boler, founder of Elvie

Credits
Advertising Agency: WALKIE TALKIE, Gent, Belgium
Production Company: We Make You Happy
Campaign: Breastfeeding Bench
Tags: Integrated advertisement, Health, Personal Accessories, Public Interest, Women Empowerment Campaigns
Source

Samsung Tallk is a free app that tracks the pupils of ALS patients to transform their movements into words.

ALS is a nervous system disease paralyzes patients’ muscles, leaving them wholly immobile and silent. As a result, they can only move their eyes. It is the most common degenerative disease and the most expensive of all. There are currently specialized technologies that assist with communication, but their cost of around €6,000 makes them beyond reach for 90% of Spanish patients with an average income of just €23,000 per year.

To democratize communication technology for all ALS patients. The cameras of Samsung tablets (200€ price) can track people’s eyes, so they have developed software to enhance this technology, commonly used to unlock devices. The app includes predictive algorithms that learn from the users: how they talk and the words they use more often. And thanks to the Internet Of Things & Bixby, Samsung’s voice assistant, they can use the app to control different devices and home appliances. They have created a free app that transforms an existing technology into a new, affordable and revolutionary service supporting all ALS patients, families and caretakers.

Credits
Advertising Agency: Cheil Spain, Madrid, Spain
Client: Samsung
Product: Tallk
Campaign: Samsung Tallk
Tags: Amyotrophic lateral sclerosis, Artificial Intelligence, Samsung Tallk, ALS Disease, Bixby, Samsung Voice Assistant, SmartThings technology, Electronics, Technology, Public Interest, Eye-Tracking Technology, ALS Patient, Innovative Technology Ideas

Credits
Advertising Agency: Sala 10 Comunicação, João Pessoa, Brazil
Copywriter/Creative Director: Kiko Malheiros
Creative Director: Dann Costara
Art Director: Oscar Siqueira
Head Of Art: Igor Daniel Lima
Account Executive: Victor Paiva
Tags: Creative Print Ads, Brazil, Public Interest, NGO, Prefecture of Cabedelo, saladez, Swallow your racism, Prefecture of Cabedelo, Print Advertising, Best creative Ads, Best Print Ads, Creative Advertising, Advertising agency in João Pessoa, Brazil